Warner Bros. Entertainment recently launched an innovative campaign on Roblox to promote the Beetlejuice Beetlejuice movie, successfully captivating Gen Z and driving moviegoers to theaters. The multi-faceted approach included: 💥 An immersive branded experience 💥 A first-of-its-kind virtual Fandango box office 💥 Strategic integrations with popular Roblox experiences Full case study here: https://lnkd.in/eYBhJxiT
Roblox
Software Development
San Mateo, California 188,388 followers
Reimagining the way people come together.
About us
Roblox's vision is to reimagine the way people come together. Our mission is to connect a billion people with optimism and civility. What is Roblox? Roblox is a platform where people come together virtually to share experiences. Every day, tens of millions of people from around the world come to Roblox to learn, work, play, connect, communicate, and socialize in immersive digital experiences all built by a global community of creators. Powered by Creators Roblox is powered by a global community of millions of developers and creators who produce their own immersive multiplayer experiences each month using Roblox Studio, our intuitive desktop design tool. Any experience imaginable can be created on Roblox. How Popular? Roblox is ranked as one of the top entertainment platforms for audiences under the age of 18 based on average monthly visits and time spent (Comscore). Our popularity is driven purely by the community with millions of people signing up through word of mouth every month.
- Website
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https://careers.roblox.com/
External link for Roblox
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- San Mateo, California
- Type
- Public Company
- Founded
- 2004
- Specialties
- User-generated content, Virtual building, Physics, Social gaming, Mobile gaming, Game-development tools, Scalability, Cloud, Social Network, Consumer Product, Distributed Systems, Computer Graphics, Rendering, MMO, Instant Messaging, and Virtual Reality
Locations
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Primary
970 Park Pl
San Mateo, California 94403, US
Employees at Roblox
Updates
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We're excited to announce our global partnership with WPP, a leader in creative transformation, unveiled today during #AWNEWYORK24. The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel. Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program. "This alliance will enable brands to harness our platform's unique capabilities and connect with our incredible community, driving forward new standards in immersive media and delivering exceptional experiences for a diverse and engaged audience." - Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox. Here's an overview of the work that WPP and devs like Dubit, Century Games, Gamefam and SuperAwesome have already created together on Roblox.
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Last week at RDC, we rolled out our vision for generative creation through a 3D foundational model. Powering AI for an always-on, immersive 3D global platform used by millions of people requires a massive amount of computational power. Here are the steps we’re taking to build a cloud infrastructure that can support ML inference at the massive scale we’ll require. https://lnkd.in/gYN_rQa8
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New ways for users to communicate, connect, and play. New ways for creators to build, grow, and earn. Here are all the major announcements from #RDC24. https://lnkd.in/eyUEHbYe
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We are thrilled to announce the launch of The Brands Experience, an immersive journey designed to help brands discover what’s possible on Roblox. Developed in collaboration with Sawhorse Productions, The Brands Experience brings the magic of Roblox to life, showcasing the platform's unique capabilities, and potential. Check it out today: https://lnkd.in/gzkDgyWr
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Roblox helps creators with engaging and career-supporting experiences both online and off. Our new Economic Impact and Social Benefit Study highlights a few of these success stories and offers insights into the current size and scale of our creator community. From 2017 to 2023, Roblox developers generated an estimated $1.2 billion total GDP, created the equivalent of 17,840 jobs, and contributed $324 million in tax revenue to the US economy! Read more about our new report here: https://lnkd.in/gEHDCR9m
How Roblox Is Fueling Careers Across the USA
corp.roblox.com
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Earlier this year we opened up Marketplace so new and existing creators can grow a business on Roblox. Since then, we’ve seen our creator community grow, more avatar items for users, and creator earnings reach new heights. Learn more in today's blog. https://lnkd.in/g8pGzv8J
Helping New and Existing Creators Grow Their Businesses on Roblox
corp.roblox.com
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The upcoming release of Beetlejuice Beetlejuice has landed on Roblox with [Beetlejuice] Escape the Afterlife. This experience is a first to our platform, giving eligible users the opportunity to purchase movie tickets through an integrated virtual Fandango box office. In Stephanie Latham's (VP of Global Brand Partnerships) words: “As we continue to test commerce, offering an opportunity to purchase tickets within the movie-inspired immersive environment is a way to explore a new consumer category and further engage users who are looking to purchase different types of goods they can enjoy off of Roblox. This is just the beginning as our vision is to enable brands and creators to turn their brand affinity and consumer engagement on Roblox into a seamless shopping experience for their new and existing audiences.” https://lnkd.in/gbTd4B_y
Warner Bros. Pictures Brings Beetlejuice Beetlejuice to Roblox with Ghostly Escape Experience and Platform’s First Virtual Fandango Box Office
businesswire.com
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This morning, we announced our Q2 2024 financial results. Check out our full earnings report, including our Letter to Shareholders: https://t.co/vjtvoPIXv6