RKD Group

Election years lead to a 30% increase in digital ad spend, meaning nonprofits will face more competition for attention—and higher costs for ads. 💸💻 Is your nonprofit’s digital strategy ready for these challenges? ➡️ https://bit.ly/3Xh4HYS With political noise dominating the conversation, adjusting your digital approach is essential to avoid getting drowned out. From fine-tuning your ad targeting to optimizing donor messaging, we’ve outlined the strategies you need to navigate this election season successfully. 📲 Want to learn more? Follow the link below for actionable tips to keep your fundraising on track during the election heat! #Election2024 #NonprofitMarketing #DigitalStrategy #RKDGroup #Fundraising

Your nonprofit needs paid search ads. Why? Paid search ads: 🌟 Elevate awareness of your nonprofit brand and mission 📈 Edge out competitors for keyword rankings and visibility 🚨 Generate immediate interest for time-sensitive events or emergencies 💰 Increase donations to fuel greater impact Unlike organic search efforts, which take time to build and see growth, paid search can provide immediate results. However, to maximize your return, you need to understand your reporting. Find out how with RKD Group's comprehensive approach to optimizing paid ad performance for nonprofits. 👉 Get your new paid ad strategy: https://bit.ly/4g0RVq5

In the words of Ice Cube, “Today was a good day.” Haven of Rest Ministries + RKD Group Teamwork = Dreamwork. Honored and humbled to be in partnership and invited to this annual Development Team Retreat! Thanks and shout out to the team: Yvonne B. Melissa Juarez Katrina Henry Mike Solosky Glenn McKinney Chris Pritcher Landon Schroeter P.S. Thanks also to the amazing team at Hartville Kitchen Restaurant & Bakery! Your cinnamon rolls, and much much more, fueled an amazing imagine session. Thanks to the kitchen and amazing team of servers for all of the feasts!

🙌 Welcome Thalamus Hill to the Fundraising.AI Advisory Council! 🙌 Thalamus 'T' Hill leads RKD Group's Decision Science Group, driving transformative solutions that elevate client missions through innovative analytics. With over two decades of experience across commercial and nonprofit sectors, T leverages AI to unlock the hidden potential within data, delivering deep insights that guide strategic decision-making. By employing advanced AI technologies, he guides prioritization of strategies that have the greatest impact, enabling organizations to concentrate their efforts on initiatives that deliver the best return.    T is a frequent presenter and thought leader in the nonprofit marketing and fundraising sector. As he likes to say, "let's start with your question and let the data show you the answer."   When he's not crunching data, you can find T and his wife, JoAnn, enjoying food, friends, and travel. We are excited to welcome T to the FAI Advisory Council! His extensive expertise is a tremendous asset to our community. Join us in celebrating this fantastic addition! 🎉

Overcoming burnout and a scarcity mindset is a challenge many in the nonprofit sector face, but it's essential for embracing change and driving growth. We’re excited to have Mallory Erickson back for her second appearance on the RKD Group: Thinkers podcast, where she shares her insights on integrating wellness and authenticity into fundraising practices. 🌱 In this latest conversation, Mallory discusses how nonprofit professionals can break down overwhelming tasks and make small, impactful shifts that lead to significant change. Her advice is invaluable for anyone looking to foster innovation and stronger connections in the sector! ❤️ 👉 Listen to the newest episode here: https://bit.ly/3ACV5Qw 👉 Catch up on Mallory's previous episode here: https://bit.ly/4dZqxXC #Nonprofit #Fundraising #Burnout #Innovation

Why should you care about connecting with your donors anyway? 🤷♂️ Well, if you're into things like increased engagement and real impact, then maybe it's worth a thought. We've been diving deep into the art and science of fundraising and have some insights that might just change how you work connection into your plans. How do you make a real difference? Think on this: Connection to the Community: Because showing how your work impacts people locally could actually matter. Connection to the Cause: Understanding what motivates your donors might seem like extra work, but it will drive better results. Connection to the Person: Personal stories? Of course, they’re powerful—if you want people to have a reason to enhance your mission. Curious about the secret sauce to stronger donor relationships? We have a resource that digs deep into these connections and offers strategies that might just be the game-changer you need. Here you go: https://bit.ly/3yQo5Ui

Yes, we're passionate about revolutionizing how nonprofits connect with their donors. Part of that change comes in how we communicate with donors (and potential donors) in our copy and imagery. So, how can nonprofits achieve high-performing fundraising creative? Our new Executive Creative Director Matthew DiBenedetti outlines a modern, data-led creative approach that is already making waves: 1️⃣ Data-proven best practices: We begin with thorough data analysis to shape creative strategies, making sure that each aspect of a campaign is based on methods that have been demonstrated to generate a positive response. 2️⃣ Audience personalization: Shifting toward an audience-first strategy is crucial. By customizing content to address different donor groups directly, we ensure that our message not only reaches them but also truly connects, boosting interaction. 3️⃣ Data-driven delivery: Approach goes beyond just the content itself. We harness the power of data to find the perfect moments and channels for delivering personalized content to each audience. 4️⃣ Creative optimization: We rapidly test different creative elements and automatically adjust to keep only the highest-performing versions in play, ensuring every dollar spent maximizes impact. 5️⃣ Strategic testing agendas: Our testing approach is anything but random. We carefully design tests to achieve specific goals, whether it's boosting donation amounts or finding the best channels to connect with our audience. This ensures that we are always learning and improving. The Bottom Line: At RKD Group, we believe that successful fundraising is about modernizing how creative is developed and leveraging data strategically at every step. By adopting these audience-first fundraising approaches, nonprofits can significantly enhance their impact and drive better results. Check out the link below and learn more.

Have you ever felt that your nonprofit organization may need help with critical challenges like connecting with local communities, understanding donor motivations, and delivering personalized messaging? What would you do if you had a roadmap to tackle these issues head-on? Here's what we think: https://bit.ly/3yQo5Ui ❤️ Introducing the GivingPulse Field Guide—one of the most powerful resources of the year, developed by RKD Group with GivingTuesday. This guide provides insights and strategies based on the latest GivingPulse Report data, specifically crafted to help you overcome bumps in the work and accelerate into the success you've been searching for. By us, for you...You receive: 🔍 Expert Insight: The real-life recommendations from RKD’s strategy experts, Stephanie Russell and Jenn Thompson. 📊 Data-Driven Strategies: Learn how to work in donor data effectively to create meaningful connections. 💬 Personalized Messaging: Discover tips for designing compelling appeals that resonate with your audience. 🌍 Community & Connection: Explore ways to communicate your impact locally and globally. There's no excuse for missing out on this essential tool. Click the link above and start learning.

Bro, I probably had a little too much fun writing this month's newsletter and how my middle school boys and their friends talk today. 🤔 I got to thinking about that word “bro” and how they use it. You see, I rarely hear it when they’re talking to me ... or their grandparents ... or any adults really. But it flows so naturally when they’re among their peers. In linguistics, this is often called code-switching. They instinctively know how each audience likes to be spoken to, and they adapt their words to match expectations. 💡 The kids might be smarter than we give them credit for. After all, brands have gotten wise in recent years to this idea of how to speak to different audiences—and it’s making its way into the nonprofit space. “Audience-first fundraising” may feel like the latest buzzword 🙄 in the nonprofit sector, but there’s some real meat behind this idea of meeting different groups of donors where they are and adapting your communication to match. In the newsletter, I dig deeper into this topic and why it's such a big deal right now. Bonus note: I originally had a line in here of "Bro, this newsletter slaps." But I was corrected by my 13-year-old that no one says "slaps." He approved of "Bro, this newsletter is fire." 🔥

Meet Rachel Meyer, one of our Project Managers based in Pittsburgh, PA. Rachel has been with RKD for nearly two years, expertly coordinating projects like a well-orchestrated pizza party—ensuring every pie comes together perfectly! Speaking of pizza, Rachel is also a passionate cook and baker who loves exploring new places and cultures. If she weren’t at RKD, Rachel would be a global food critic, traveling the world and tasting delectable cuisines! Her favorite part of working at RKD? The people—being part of such an eclectic and diverse team.