Revenue Roll reposted this
Identity resolution is not about tricking or deceiving site visitors; it's about creating a win-win situation for brands and consumers. After over a decade of a practical free-for-all, we're more conscious about our data and privacy. Consumers should know when they are being tracked and have control over which companies get access to their data. They should be able to decide how personalized they want their experience. If they decide they don't want to share their data with brands, their choice should be respected and honored. I cringe when I hear other companies in the space advocate for being less than transparent with consumers. Revenue Roll has a multi-layered opt-in process for this very reason. If a site visitor doesn't explicitly agree to share their data with our network and the brand, we don't share their information. End of story. Unfortunately, some companies in this space are willing to prioritize money over ethics and regulations. We are not, and we don't have to.