RevenueCat

🔧 How do you scale an engineering team to support 32,000+ apps? At RevenueCat, our engineering team is the backbone of everything we do, and is faced with the challenge of maintaining reliable and scalable infrastructure that supports over 32,000 apps globally. How do we manage this scale while continuously delivering software that developers love? In our latest blog post, Miguel Carranza Guisado pulls back the curtain on our engineering strategy — sharing what we’ve learned along the way, from tackling tough challenges to refining our approach to engineering at scale. Here’s what we share: 🔹 Mission-driven development: We focus on building software that empowers developers to succeed, with every decision centered on delivering real value. 🔹 Challenges of scale: Balancing the demands of managing a fully remote team across 14 countries, handling 1.2 billion API requests per day, ensuring the integrity of $4B in transactions, and maintaining 10 SDKs. The complexities add up quickly, but with the right strategies, they can be effectively managed. 🔹 Guiding principles: Learn about the practices we rely on, like prioritizing reliability over features, embracing transparency in incident management, and continuously optimizing our processes. 🔹 Practical actions: We’ve put these principles into practice with strategies like rotating reactive teams, hosting regular engineering all-hands, and redefining uptime to set new standards in reliability. If you’re navigating similar challenges or just curious about how we do it, check out our latest blog post: https://lnkd.in/e_zt8AYA #EngineeringLeadership #SoftwareEngineering

❓ What do Phil Carter, Nikita Bier, Steve P. Young, Hannah Parvaz, Minki LEE, and Allen Park have in common? 🚀 They're all speaking at next month's inaugural App Growth Annual, RevenueCat's new conference for app growth leaders! Join them, 12 other contributors, and 200 app growth leaders on September 25th in San Francisco for a full day of talks, workshops, meetups, and an epic afterparty 🕺 You can still apply to attend in person: Find the website in the comments! Would you rather attend virtually? We have you covered there as well. Just click 'Join virtually for free' on the App Growth Annual website Some details on what we have in store: 🚀 A keynote by Phil Carter on his famous Subscription Value Loop framework 🚀 A fireside chat between our own David Barnard and Nikita Bier on unorthodox growth tactics, and finding a repeatable growth motion 🚀 A workshop featuring live tear-downs of subscription app funnels, pinpointing points of leverage and improvement, with Steve P. Young 🚀 A workshop on reengaging, and reactivating churned users, hosted by Hannah Parvaz 🚀 A workshop on breaking into Japan and South Korea by Minki Lee and Allen park, featuring live feedback on creatives and paywalls for these markets ➕ 4 other talks, 6 other workshops, and 9 Shippie Awards being handed out Stay tuned as we announce the final 12 contributors next week!

The challenges of scaling a subscription app business featuring Phil Carter, founder of Elemental Growth. Scaling a subscription app business past $10 million in revenue comes with unique challenges. Join Phil Carter, founder of Elemental Growth, as he shares insights from his extensive experience in leading top subscription apps to success. Learn practical strategies to achieve sustainable growth and navigate the complexities of scaling.

🔔 We're going live in just under 1 hour! Join us as Phil Carter, Growth Advisor and Founder of Elemental Growth, and RevenueCat Growth Advocate David Barnard, discuss strategies for scaling subscription apps beyond $10M. Learn how to drive cost-efficient user acquisition, optimize pricing, and apply the Subscription Value Loop for sustainable growth. 🚀 Ready to scale your app? Register here: https://lnkd.in/eEhJBpW9

Don't let assumptions drive the way you report on data, says Taylor Wells. You might miss game-changing insights...such as finding out your core users aren't who you originally thought.

📊 Help us help you! 📊 We're helping Phil Carter create a live subscription app benchmarking tool based on his Subscription Value Loop framework and RevenueCat's proprietary data, and we need YOUR input on a few key metrics outside of RC's scope 🔍 What's in it for you? Early access to the tool before public release Chance to win one of five $100 USD gift cards Contribute to a resource that will benefit the entire app community ⏱️ It only takes 3 minutes to complete our survey. 🔗 Read the full announcement and take the survey: https://lnkd.in/gkUhgNbq Your insights can make all the difference!

While certainly not new, web-to-app funnels are an increasingly hot topic. But there's confusion as to what the real benefits are and how apps should use them. Thomas Petit has us covered... On this week's Sub Club podcast, Thomas talks to David Barnard about: 💰 Why you should look beyond app store fees - While fees may seem high, the app store offers better conversion rates and user value than web acquisition, meaning there's more to web-to-app than this. 🔍 Focusing on better web-to-app benefits - For example: enjoy greater flexibility in attribution, new audience access, and robust B2B support that web-to-app strategies offer. 💼 Simplifying B2B billing - Overcome IAP limitations with web-based solutions that make expensing and team billing easier. 🎯 Building highly customized user journeys - Tailor experiences based on entry points, ensuring users from different sources like Google and TikTok see relevant content. 📈 Scaling ad campaigns with web-to-app - Break through ad campaign plateaus by running web and app campaigns together to reach and convert a wider audience. Listen to the latest episode for more: 🎧 https://lnkd.in/eencxmha 📺 https://lnkd.in/eadwKCSA #AppGrowth #WebToApp #AppMarketing

Looking to take your Meta Ads know-how to the next level? Join Meta Ads expert Marcus Burke and David Barnard in our upcoming webinar as we explore advanced strategies. What we’ll cover: 🛠️ Smart campaign architecture & attribution: Design your account for scalability and maximum insights. 🎨 Effective creative testing: Learn how to test, iterate, and optimize ad creatives to drive conversions. 📈 Scaling with precision: Discover tactics to scale Meta Ads campaigns while maintaining strong ROI. When: 🗓️ Date: Tuesday, September 17, 2024 ⏰ Time: 9am PDT / 12pm EDT / 6pm CEST Register now: https://lnkd.in/efT3pQj8 #AppGrowth #MetaAds #SubscriptionApps

🕒 When is the best time to send a win-back offer? In most cases, the answer is simple: as soon as possible. The longer you wait, the less relevant your app becomes to the user. But what should your triggers be? Here are key moments to consider: 👉 During onboarding: Capture attention early if a user exits without completing a key action. 👉 After trial cancellation: Immediately follow up with a personalized offer or discount. 👉 Before subscription renewal (for high-risk users): Encourage engagement with a loyalty discount or exclusive feature. 👉 After a period of inactivity: Re-engage dormant users with a timely reminder or special offer. 👉 Seasonal or event-driven moments: Leverage seasons or events relevant to your app’s audience. 👉 When launching new features: Use major updates as a reason to re-engage lapsed users. 👉 Post-feedback or surveys: Address concerns and re-engage users with targeted offers. 🚀 Discover more tips and strategies in our latest blog: https://lnkd.in/ehj3m8KX #Retention #WinBackCampaigns #CustomerSuccess #AppGrowth

📣 Learn how to ship apps fast in our live webinar happening TODAY! Our own Charlie Chapman is interviewing Jordi Bruin on how he uses his innovative 2-2-2 method to ship apps FAST. We'll be answering YOUR questions live. It's not too late to register! 👇 https://lnkd.in/gQkDwZJs