The RepTrak Company

Sustainability isn't just a trend about doing the right thing ♻️ It's a strategic asset that can boost your reputation and foster deeper connections with your audience As Mark Sonders, CEO of RepTrak, puts it: “Sustainability has indeed become a cornerstone of corporate reputation. At RepTrak, we see firsthand how brands that authentically integrate sustainability into their core values not only enhance their reputation but also build trust with stakeholders across the board. It's no longer just about doing good for the environment — it's about making sustainability a strategic asset that drives long-term success.” To truly leverage your sustainability efforts, consider how it aligns with your brand values and stakeholder needs. 

In today’s dynamic business landscape, your company’s reputation doesn’t exist in a vacuum — it’s deeply influenced by the broader perception of your industry. To effectively measure and manage your reputation, you need KPIs that go beyond internal metrics and tap into the power of industry benchmarks. These benchmarks unlock critical insights into how your business compares to industry peers, helping you navigate challenges and seize opportunities to elevate your market position. In our latest blog, we explore how harnessing industry benchmarks can help you build a long-term, adaptable KPI strategy that keeps you ahead of evolving market trends. ⬇

Stakeholders are paying attention to your sustainability efforts 👀 According to our latest Q2 2024 current events study, stakeholders are deeply invested in how companies approach sustainability. How do sustainable actions impact a company’s reputation? Let’s look at the Products & Services Driver, which historically has the most influence on Reputation. When companies make meaningful sustainability efforts, perceptions of their products and services improve by an impressive 63% — the highest increase among all Drivers. By focusing on sustainable and quality products, you can make an impactful impression that resonates with both customers and broader stakeholder groups 🤝

Banks are bouncing back after the steep decline in 2023 🚨 In our annual analysis for American Banker, RepTrak assessed both customer and non-customer sentiment across 38 of the U.S.'s largest retail banks. This year’s study takes a close look at how bank reputations have evolved following a sharp decline in the public’s confidence driven by the 2023 banking crisis. Our data indicates that while the overall perceptions of banks' stability have improved, the public demonstrates an increased desire for government regulation, and a continued emphasis on ethical and sustainable business practices. For more insights, read the full article in American Banker, and stay tuned as we share more of our findings in the coming weeks. 👀 https://lnkd.in/eN73THS7

The reputation of your industry can influence your company's own corporate reputation 💯 Without the proper tools and understanding of how this relationship impacts your business, you can't pull the right levers to either distance yourself from industry crises or take advantage of positive associations. That’s why we developed our new Industry Comparison Dashboard. The right industry data is always at your fingertips — so you know just how to position your company strategy amongst the competition. You can now understand how your reputation stacks up against industry benchmarks with: ✅ Quick Industry Overview ✅ Enhanced Comparison Tools ✅ Tailored Analysis ✅ Market-Specific Averages This isn’t just another dashboard — it’s a strategic tool that provides the insights needed to navigate and leverage your industry’s reputation.

How important are employees to your corporate reputation? 🤔 Taniyah Beg, SVP & Head of Advisory (Americas) in Advisory, explains that employees are considered the second most important stakeholder group by the general public, right after customers. When employees feel valued and aligned with your corporate purpose, they transform into trusted ambassadors, boosting your reputation both online and in person. Prioritizing this stakeholder group means understanding their perspectives, aligning actions with corporate goals, and fostering ongoing engagement. 📊 Make employees your most powerful reputation asset, and their authentic voices can elevate your corporate standing like no other. 🌍

The Paris 2024 Olympics set a new standard for sustainable Games. These Games demonstrated that large-scale events can indeed be both innovative and sustainable. And at RepTrak, our data shows that sustainability isn't just good for the planet — it's also good for business. Our latest Q2 2024 current events data shows that global perceptions of Products & Services increase by 63%, and perceptions of Conduct improve by 62%, when companies prioritize sustainability. Did brands go for sustainability gold this year? ▶ EDF powered the Games with 100% renewable energy from French wind and solar farms. ▶ The Coca-Cola Company implemented zero-waste initiatives with refillable bottles, drink stations, and recycled materials delivered by low-carbon vehicles. ▶ Deloitte guided Olympic Committees worldwide on decarbonization strategies tailored to each sport and country. Corporate brands have the power (and the responsibility) to transform events traditionally criticized for their environmental impact. And when they communicate those efforts, they're sure to win reputational favor with stakeholders. Check out our "Green Actions, Golden Reputation Quick Slides" for more insights on how your brand can prioritize sustainability to enhance corporate reputation. ⬇ https://lnkd.in/eAx2dTVT

When you realize that sustainability can boost your brand’s reputation

Your brand’s strongest advocates are the ones who know it best 🫶 Your reputation isn’t just built on what you say — it’s shaped by the voices of those who interact with your company every day. Customers, employees, and investors are the ones who experience your brand firsthand. Their authentic perspectives hold the power to influence others. These genuine interactions build trust and create a ripple effect, inspiring others to engage with your brand in positive ways. Your brand’s reputation lies in the hands of those who know it best — so make sure you know how to listen to and learn from them.