Relo Metrics

Relo Metrics - See Sponsorship Differently. Find out more: https://lnkd.in/eeMgci4E

What does sports sponsorship look like in 2024, particular in women's sports? Our CEO, Jay Prasad, sat on a panel with Mary Earps to discuss during Stagwell's Sport Beach. The upshot? Sponsorship is now as measurable as advertising. Increased exposure creates more opportunity. Social media sets out an unlimited canvas of increased value with the right teams and athletes. Media value is living beyond the game, and beyond screens in merchandise. It all needs measuring. Where is sports sponsorship headed from your perspective? Let us know in the comments below ⬇️ #SportsSponsorship #WomensSports #SponsorshipTrends #MediaValue #SportsMarketing

This is a really interesting take on sports sponsorship. Thanks to the author for spotlighting Relo's Asset Impact Score 💥. Created in partnership with SponsorPulse™, it's all about finding a placement's TRUE media value. To do so in the NHL, we talked to thousands of fans to understand their recall and perceptions of a group of assets during the season. The questions were crafted to help us measure the following for each asset: 📌 Recall – how memorable an asset is. 📌 Annoyance – how distracting an asset is. 📌 Action – an asset’s ability to drive action. 📌 Purchase – an asset’s ability to drive consideration. 📌 Favorability – an asset’s ability to drive preference. As the author points out, data like this can help you keep your campaigns affective and aligned with fan expectations. The article also looks at game theory in sports sponsorship and sponsorship portfolio diversification. It's well worth a read: https://hubs.la/Q02X29lV0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

Of all the verticals sponsoring the WNBA, apparel led the way 💸 Exclude Nike, however, and a different picture might just unfold... Healthcare and pharma was the next most valuable vertical, with the Uniform placement its top performing asset. Within this, Eli Lilly and Company earned the greatest share of the vertical's total media value with a Jersey Patch partnership with Indiana Fever. That said, financial services was actually the most saturated of all despite only coming third in value. Read about all of this and more, by downloading the full report here: https://hubs.la/Q02WRChP0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

Quick team visit to the Philadelphia Phillies – it's always great to be back. Here's our very own Justin McClafferty, Dana Venino and Molly Cassidy together in front of Phillies HQ. #socialmedia #sponsorship #digitalmarketing #sportssponsorship #partnerships #sports

Thanks for the shout, Sports Business Journal! Our headline report shows brands earnt $136M in media value during this year's WNBA season. And that Fever rookie Caitlin Clark featured in seven of the most valuable WNBA broadcasts in 2024. Read all about it here: https://hubs.la/Q02WtdmC0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

What was the most valuable placement in the WNBA this year? In our latest report, we crunch the numbers. You probably won't be surprised to learn that Uniform came out top. It garnered 207K overall exposures across broadcast and social. Since social content tends to revolve around players, however, Uniform also accounted for 73% of the total value generated by social. It goes to show how effective this placement can be for brands and teams. What else made the top five? Hit the link to find out: https://hubs.la/Q02VRCsC0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

When generating media value in the NBA, broadcast may be #1... ...but social continues to gain traction. In fact, it generated 32% of all value in 2023-24. So knowing where and who to partner with on social is crucial. We ranked the social media accounts that generated the highest value for partners last season. Perhaps surprisingly, the top 8 were all on Instagram. Unsurprisingly, the NBA was top dog. Find out exactly how social can play its part – as well as the NBA players that had the largest impact on consumers – in our full 23/24 NBA brand exposure report here: https://hubs.la/Q02VSyNx0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

We ranked the WNBA's leading brands from top to bottom by media value. Unsurprisingly, Nike came out on top, with just under triple the value of the next best brand. Over half of its total value came from social media, benefitting from player popularity on the channel. This year, two out of the top five lived in the beverages world, whilst the financial sector became the most competitive sector overall – there were five brands that earned over $1M overall. Does this ranking match your expectation? Head over to the full report to discover what else we found: https://hubs.la/Q02VRDlC0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

🎤 WNBA MIC DROP 🎤 Which brands earned the most media value during the 2024 WNBA regular season? Our latest report dives into the data to find out. We look at the the top earning brands with partnerships in the WNBA (Women's National Basketball Association), the top earning verticals, broadcast values by game and so much more. Who generated the most visibility? And what learnings can be taken? Download the report to find out: https://hubs.la/Q02VQY7w0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #womenssports #wnba