Reachdesk

It might as well be Christmas today because we have a gift for you... We're officially launching Gift Masters – a new webinar experience designed to inspire the entire revenue team. 🎁 Gift Masters brings together 17 B2B sales and marketing A-listers, ready to reveal how they leverage creative gifting to stand out, spark connections, and drive success. Just like B2B itself, it will get quirky, creative, and a tad bit unpredictable 🏆 If you're ready to uncover the unexpected ways gifting can elevate B2B, join us on this journey! https://lnkd.in/dt_ND3WG #GiftMasters

Is there a better way to celebrate the end of a successful quarter than drinks with friends? 👀 We don't think so... And next week, we're celebrating with our friends at Demandbase, Trendemon, and Modern! If you're around London, we'd love for you to join us 🤩 Spots are limited, so save yours today! https://lnkd.in/dHiDHRZJ All info below ⬇️

What the heck is allbound? And how did we implement it at Reachdesk? 🧐 If you're curious to dive into the allbound strategy and learn how we've aligned our team, streamlined our processes, and are consistently hitting our goals, our Marketing Manager, 💜 Sofia Alexandra Silva alongside 6sense's Stefano Iacono, and Exclaimer's Benjamin O'Dell will spill all the beans! When? Today at 4pm BST / 8am PDT! Save your seat now ➡️ https://lnkd.in/djFA6ymM

How should you measure your gifting program? 🧐 Here are 10 key metrics to measure the performance of your gifting campaigns: 1. Response rate 2. Redemption rate 3. Cost per conversion 4. ROI 5. Cost per send 6. Close rate 7. Cost per acquisition 8. Gift engagement 9. Pipeline acceleration 10. Customer retention rate Measuring the success of your gifting and direct mail efforts can feel overwhelming. You might wonder, can you really quantify the value of a simple gesture of goodwill? The answer is a resounding yes! Take a look at our blog to learn more about what these metrics mean in the gifting world and how to calculate and optimize them! ➡️ https://lnkd.in/dQKhJuwr

Something is coming...🎁 #giftmasters

I’m here for a gifting strategy that forces you to go OUTSIDE. You know, touch grass. Or in this case, one that has you hitch a piñata to your aerial rig and swing at it for much longer than you care to admit before finally cracking it open. 🙃 Pretty clever to include personalized question cards inside too—mine were about creating bespoke experiences. ✨ Thanks, Reachdesk. Keep it up, we’re here for something a little different.

Alex Olley, our millennial CRO, let our gen Z marketing team write our new product announcement script. (You'll regret not watching this video until the end.) We think Alex understood the assignment. Slay?

In the past week, I received direct mail campaigns from Sendoso and Reachdesk. Here's what I think each did well and what we could all learn from them. Sendoso: 🎁 Katie Penner reached out to give me a heads-up, so I now had anticipation. Her message also had a themed approach of a "Spooky Campaign" & a "Spooky Gift." Once I got the gift, the theme was maintained. It was a piñata packaged in a branded box with the message "Bring your pipeline back from the dead." When you opened the box, a message inside the box reiterated the message of "Bring your pipeline back from the dead" and pointed people to the QR code on the front. The QR code pointed to a dedicated, themed landing page with the message again, "Bring your pipeline back from the dead." From there, it had specific stats to showcase the impact of direct mail & a closed lost campaign, like 4X response rates, 29% faster deal closes, and 2X win rates. Lastly, all of the messaging stayed on the theme around Halloween. Ending with a form at the bottom to "Conjure a Demo." As I look at this program, it's clearly a conversion program to reengage past conversations. So the measure of success should be booked meetings and demos. So, what should we replicate? 🔶 Building anticipation with a message in advance 🔶 Campaign theming that stay consistent 🔶 Using gifting as the conversation starter 🔶 Pointing to something where you can elaborate on the conversation 🔶 Having a clear goal for the campaign Now let's breakdown Reachdesk: I got a message from 💜 Sofia Alexandra Silva asking if I'd like to participate in a social campaign and receive a gift. From there, I was added to a group message with a few others. And Sofia added a document outlining what we hope to accomplish together. A week passed, and I received the largest box I've ever received. My wife was so curious that she immediately started to open it. In the box was a Reachdesk branded box. In the branded box was a Reachdesk Logo Piñata. And in the Piñata were Reachdesk branded Skittles. And specific cards with questions prompting us to answer these on social. EVERYTHING was branded 🧡💚 As I think about this campaign, it feels like the start of a thought leadership campaign and Reachdesk trying to start a conversation on the specific ways in which #b2bmarketingisbroken. So, what should we replicate? 🔶 Building anticipation with a message in advance 🔶 Inviting the recipient to something that felt exclusive 🔶 Branding that showed what Reachdesk could do for me 🔶 Physical leavebehinds that were more than just the gift 🔶 Having a clear goal for the campaign These are just my opinions. But I think if you combined the best of both, you'd see a killer campaign. It's a rare opportunity to see two of the top Direct Mail showcase their products and programs in such a short time frame. What would you do for a direct mail program based on these examples?

Thank you for stabbing our logo, Natalie Marcotullio... Don't worry, we love you anyway 💜

🚀 Missed out on Demandbase's Make It Count London last month? Don’t worry — Make It Count Online is here to deliver all the game-changing content from the in-person event and exclusive new insights! 🚀 Register now and join us tomorrow to get industry leaders' tips on: 🔑 Pipeline management 📊 Revenue maximization 🎯 Account-Based Marketing (ABM) strategies Ready to take your growth to the next level? Let's make 2025 count! ➡️ https://lnkd.in/d3wrRbg4 #MakeItCount2024