#MediaImpactReport No. 58 has arrived! In this issue: - 2024 Broadcast #Upfronts Recap - Update on Fubo’s Sports Streaming Service - YouTube’s Video Action Upgrades to Demand Gen Campaigns - Factors Affecting the Q4 Marketplace Download the issue at the link below!
Rain the Growth Agency
Advertising Services
Portland, Oregon 9,914 followers
Helping DTC brands achieve Transformational Growth
About us
Rain the Growth Agency is the leading direct-to-consumer advertising agency in the U.S. • Fully integrated and performance-minded advertising agency • Independent, flexible-first, women-led, growth-motivated • Headquartered in Portland, Oregon • $700+ Million in Annual Agency billing • 300 full-time employees nationwide • Strategic database with $9 Billion in media results and response history We link brand strategy, creative and production with audience targeting, dynamic cross-channel media investment and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for our clients ranging from DTC fast companies and category disruptors to established brands. In 2023, we introduced HypeHer, our new dedicated practice area that identifies women's sports media opportunities and helps brands capitalize on the steadily increasing viewership of women's sports, the rise in female athletes' social influence and the relatively low cost of entry. Founded in 1998, Rain the Growth Agency now has 300 employees nationwide. More information is available at https://www.rainforgrowth.com/
- Website
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https://www.rainforgrowth.com/
External link for Rain the Growth Agency
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Portland, Oregon
- Type
- Privately Held
- Founded
- 1998
- Specialties
- Advertising, Marketing, Performance Marketing, Media Investment, Direct to Consumer, Lead Generation, Performance Advertising, and Growth Marketing
Locations
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Primary
249 NW Park Ave
Portland, Oregon 97209, US
Employees at Rain the Growth Agency
Updates
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Our newest #MediaImpactReport Newsletter is here! In this edition, we recap this year's Broadcast #Upfronts, discuss updates over a new sports streaming service, dive deep into YouTube's video action upgrades to Demand Gen campaigns, and review factors affecting the Q4 marketplace. Check it out at the link below!
September 2024 Media Impact Report: Broadcast Upfronts Recap, Update on Venu, Factors Affecting the Q4 Marketplace, & more!
Rain the Growth Agency on LinkedIn
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"Adelaide's pre-bid segments mark a significant advancement for media buyers, allowing us to prioritize high-attention placements with unprecedented precision. In an environment where ad refresh rates, collisions, and non-optimal outstream video placements dilute campaign impact, this innovation maximizes performance and ensures our clients' messages are seen and heard in the best possible context,” said Kyle Knutsen, our Director of Digital Video. Advertisers are experiencing substantial improvements in media quality and campaign outcomes by leveraging Adelaide’s attention-based pre-bid targeting. Read about how their pre-bid segments are making a significant impact for our media buyers at the link below.
Brands see major boosts in media quality and campaign impact with Adelaide’s attention pre-bid segments
adelaidemetrics.com
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Earlier this year, we shared the news that Warner Bros. Discovery, The Walt Disney Company, and FOX Sports had joined forces to create a new sports streaming service called Venu Sports. Despite aiming for a launch just before this season’s National Football League (NFL) kickoff, the service has hit a standstill. Mark Brown, our Executive Lead, shares the latest updates on Venu at the link below. Link: https://lnkd.in/g9uAfbRx
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Imagine propelling your brand into a realm where your advertisements are not just seen but are a focal point of viewer engagement. This isn't just a possibility; it's now within reach, thanks to The Trade Desk's new offering. Our Digital Video Product & Innovation Director David Nyurenberg discusses how the shift toward targeting based on attention, rather than viewability, can help advertisers increase their return on ad spend by optimizing to the attention level targeted by the buyer in this AdExchanger article.
Buyers Can Now Target High-Attention Inventory In The Trade Desk | AdExchanger
adexchanger.com
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Celebrating #HispanicHeritageMonth at our internal company-wide meetings! Thank you to Maria Cano, Sofia Scavone, and Sofía Padilla for exploring the rich history of Hispanic migration to the U.S. with fun games and guiding #CREW members through literary and musical gems across Latin America. Check out some photos from the meeting!
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Sports programming offers a significant opportunity for audience reach, but with the evolving dynamics of sports rights and platform fragmentation, how can advertisers accurately measure campaign success? Robin Cohen, our EVP of Integrated Media Investment & Planning, joins industry experts from VAB, Publicis Sport & Entertainment, National Basketball Association (NBA), and Comscore, Inc. to discuss key strategies in cross-platform measurement in sports at Advertising Week! Read more at https://lnkd.in/exJC5juQ #AWNewYork24
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Let’s talk brand success in women’s sports! Our Chief Client Officer & Executive Lead of our HypeHer initiative Susan Collins will be a panelist during the VIP Reception at the CLUB Women’s Sports event on October 8. Along with other industry experts, she will be discussing strategies to achieve business goals while creating real change in the women's sports industry. Learn more at the link: https://lnkd.in/gnH2vmgp
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The 2024 broadcast #upfronts have wrapped up, with the major networks presenting four trends for advertisers to note. Staci Otterson, our Vice President of Integrated Media Investment, breaks down the trends and gives updates on the networks at the link below. LINK: https://lnkd.in/da97WpyA
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Rain the Growth Agency reposted this
🥂Introducing our panelists for the Champagne Chat during the VIP Reception at CLUB Women’s Sports!🥂 We’re looking forward to hearing from these industry experts about their strategies for hitting business goals while creating real change within women’s sports. This panel will occur at our invite-only VIP Reception before the CLUB doors open for a night of dancing, creative cocktails, & delicious bites. Welcome To The CLUB: 🌟Susan Collins - Chief Client Officer & Executive Lead Of HypeHer - Rain the Growth Agency 🌟Jessica Griffin - Community & Partnerships Manager - Walgreens 🌟Julia Cheney - U.S. Sports & Entertainment Marketing Lead, Devices & Services - Google 🌟Gina Waldhorn - Chief Marketing Officer - Sports Innovation Lab Learn more: https://hubs.la/Q02RQgy40