“High-quality data is the foundation of reliable insights, but ensuring its accuracy and objectivity is an ongoing challenge for researchers.” Explore what a strong approach to data quality looks like in quantilope’s November 20 Virtual Session – Data Quality session. The speakers will share seven key questions to ask your research partners about their data quality processes, ensuring your insights are built on high-quality responses from real consumers. Don’t miss out! Register for free today at https://lnkd.in/gzCfq7Un #QuirksVirtual #QuirksMR #MRX #insights
Quirk's Media
Media Production
Eagan (Saint Paul), MN 14,830 followers
For marketing research and insights professionals. #QuirksEvent
About us
Quirk's is the place where the best, brightest and boldest in marketing research – clients and agencies alike – exchange their most effective ideas. Designed to promote the understanding, use and value of marketing research, our articles, directories, Webinars, tools and other free resources give insights professionals the real-world solutions they need to take their marketing research and insights capabilities to a new level of excellence. How we got started Before starting Quirk's Marketing Research Review in 1986, Tom Quirk worked in the marketing research field for more than 20 years. Seeing a need for a publication to promote the value of marketing research, as well as a comprehensive directory of research providers, he launched Quirk’s Marketing Research Review in October 1986. The largest media provider in the industry Today we have over 60,000 subscribers in 110+ countries. We also offer the Quirk’s e-newsletter; Quirk’s Daily News Queue, which provides research and insights news on the go; and our robust and dynamic Web site that launched in 2016 and receives nearly 1.3 million visits each year. On top of this, we actively engage with our audience via Webinars, our two LinkedIn groups and on Twitter @QuirksMR, where we have 12,000+ followers. In 2015 Quirk’s saw another need in the industry and launched the Quirk’s Event (www.thequirksevent.com/), an inclusive event created for the entire marketing research and insights community. To get your own FREE access visit www.quirks.com.
- Website
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http://www.quirks.com
External link for Quirk's Media
- Industry
- Media Production
- Company size
- 11-50 employees
- Headquarters
- Eagan (Saint Paul), MN
- Type
- Privately Held
- Founded
- 1986
- Specialties
- Marketing Research, Publishing, Magazine, Directory, Job postings, Media, Enewsletter, Market Research, Insights, CX, UX, Webinars, and Conferences
Locations
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Primary
Get directions
4662 Slater Road
Eagan (Saint Paul), MN 55122, US
Employees at Quirk's Media
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Chris LaVictoire Mahai
C-suite and Board Advisor, Public, Private and Non-profit Independent Director, Private Investor, Author
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Rick Adams
Chief Operating Officer at Avertech
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Dan Quirk
Quirk’s Media: Serving the Marketing Research and Insights Industry for 35+ Years! -- Please, No Soliciting --
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Andrew Claude
Client Relationship, Sales, & Marketing Leader | Mission-Driven
Updates
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Researchers are experienced and satisfied with current organizations, positions "The 2024 edition of Quirk’s Q Report offers insight into client-side researchers’ thoughts and opinions. Quirk’s has collected, shared and compared information to understand and analyze how the marketing research and insights industry has changed." Read more https://lnkd.in/epAt4RaD #QuirksMR #MRX #insights
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The challenges affecting political polling Today, less than a week before one of the most unusual presidential elections we'll likely ever have, we feel compelled to offer a few opinions on why/how pollsters may fail in their predictions of some electoral contests...Though you may feel that political polling is somewhat different from the research surveys we use in marketing to gauge the potential of new product concepts or the appeal of competitive positioning strategies, both forms of opinion-monitoring are subject to the same evolving difficulties." Read more https://lnkd.in/eGMVnCPj #QuirksMR #MRX #insights
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Quirk’s Talent is a great place to find rising starts in the marketing research and insights industry. Our executive recruiting platform matches candidates to positions like a dating website matches couples. Finding the right talent has never been so easy! https://quirkstalent.com/ #MRX #MRXJobs #talent #GetHired #hiring
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AI is set to revolutionize marketing research, offering tools for insights professionals. However, researchers must also address the environmental impact of these technologies. This article examines if researchers can effectively harness AI's benefits while prioritizing sustainability in marketing research practices. Check out the article: https://lnkd.in/gcFPubnE #MRX #insights #MarketingResearch #AI
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A McKinsey report states that 30-40% of employees’ time is wasted searching for or duplicating data which can decrease the quality of any data the company has. Voxpopme has a few suggestions on fixing this problem for your organization! Join them and fellow researchers to learn how your insights team can address this issue by leveraging AI to make company data searchable and accessible. Learn more and register today at https://lnkd.in/g2KEKyW4 #QuirksVirtual #QuirksMR #MRX #insights
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Q Report respondents opine on AI, pain points and future plans "If there’s one thing researchers are sick of, it’s hearing about AI. At least that was the constant refrain from speakers, audiences and exhibitors across our four Quirk’s Events this year. Funny thing is, for as much as they are tired of it, they sure seem to be curious about it, based on some of the findings from our 2024 Q Report." Read more https://lnkd.in/gDSe2dP8 #QuirksMR #MRX #insights
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Join us on Tuesday, November 19, to cheer on the amazing researchers in our industry during the 2024 #QuirksAwards celebration. Let’s come together as a community to support the people who make our industry great. Don’t forget to register to secure your unique attendee link for the live premiere – registration is required! https://lnkd.in/gkxw8Za2 #QuirksMR #MRX #insights
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Which? teamed up with Basis to understand consumer behavior around authorized push payment scams. Now the project is one of the finalists for the 2024 #QuirksAwards in the Groundbreaking Research Project category. Learn more about the project that is seeing real results in and out of the U.K. in this Q&A https://lnkd.in/gkRQkv73 Then on November 19 show your support of Which?, Basis and the other finalists during the virtual celebration! For more information or to register for free go to https://lnkd.in/gkxw8Za2. #QuirksMR #MRX #insights
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In case you missed it, your weekly marketing research news highlights: STRAT7 Incite promotes four. One Inch Whale acquires iVisual Services. Beyond Blue appoints five. Brandwatch makes leadership changes. Leger promotes three. https://lnkd.in/gsMsm3VK #MRX #insights #QuirksMR
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