Yes! We make is delicious to eat your veggies.
Founder @ Own Company | CMO and Brand Marketer | Agency Growth | Passionate about agriculture + environment
I remember this campaign as a kid. It was based on a real insight and I still cannot eat just one. Craveability. I don't think craveability is going anywhere - even in the Ozempic era. My take, is what we crave. “Brands that produce highly, overly or ultra-processed food and drink products will need to remind consumers of the joy and comfort they get from these products.” I stopped eating meat as a child, but like all kids I loved junk food. As and adult, I have incorporated far more plants into my diet and my cravings have changed. I get joy and comfort from our Pure Grit BBQ veggie bowl and a side of fries. For me, its the perfect way to eat my veggies and satisfy a craving. Plants can be craveable too. So why not take a page out of the ultra-processed playbook and present plants in all their craveable glory - smoked, slatherered in sauce, on a bun or in a bowl. The comfort food you crave, made from plants. #bbqforall #eatyourveggies #bbq #sauce #plantbased