Heading to PulsePoint’s Annual HealthNext Summit on July 23? Don’t miss these sessions featuring PHM leaders discussing the latest in health marketing: “Lowering the Walls of Walled Gardens (Search/Social)” from 2:25 - 2:45 PM with Peter Levin, SVP, Paid Search and Social “The Impact of Owned Interactions: HCP Data & Insights” from 3:30 - 3:45 PM with Jordan Galbraith, SVP, Programmatic “Tapping the Industry Hot Buttons: Supply, Measurement, and Data” from 3:55 - 4:20 PM with Tyler Nall, GVP, Business Intelligence For more: https://lnkd.in/e9JuVJjr
Publicis Health Media
Advertising Services
Philadelphia, PA 33,463 followers
We continually reimagine the health experience for media.
About us
Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout. Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.
- Website
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http://www.publicishealthmedia.com
External link for Publicis Health Media
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Philadelphia, PA
- Type
- Public Company
- Founded
- 2012
- Specialties
- Multi-Channel Partnerships, Placed Based, Connections Planning, Mobile, Paid & Organic Search, SMEs, Social, Programmatic Buying, and Business Intelligence & Performance
Locations
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Primary
111 South Independence Mall East
Philadelphia, PA 19106, US
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375 Hudson St
New York, NY 10014, US
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35 W Wacker Drive
18th Floor
Chicago, IL 60601, US
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555 Aviation Blvd
El Segundo, California 90245, US
Employees at Publicis Health Media
Updates
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HPV F’s Everybody, the powerful campaign created in partnership with Digitas Health on behalf of F Cancer, is a finalist in the Philanthropic or Purpose-Driven Campaign category at this year’s #MMMAwards! Part of our #PHMLove initiative, this pro-bono campaign encouraged Gen Z to vaccinate for HPV in a bold new way. Check out all of the nominees in MM+M:
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Publicis Media's Jessica Berger, SVP of Innovation spoke with Digiday on embracing change as technology advances and how automation in content and the growth of influencer-focused agencies have shaped the future of media buying. Read more here ⬇️
In a recent conversation with Digiday, Publicis Media’s SVP of Innovation, Jessica Berger, discusses AI integration, mixed realities, content automation and the latest in influencer marketing. “I like to encourage people to think faster around change, because it’s happening at a faster scale and that is across industries, across technology,” said Jessica. “So really become comfortable with the change and with testing and trialing something new. That is really important, no matter who you are as a brand or which category you focus on.” Want to hear more? Read Jessica's interview with Antoinette S. here: https://lnkd.in/e8DdgJgj #LionLeadership #InfluencerMarketing #MixedReality #AI
Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation
digiday.com
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Today’s consumers are savvier than ever, requiring health marketers to think differently on how to resonate with audiences. This new landscape for health requires a new approach—which is why PHM launched a dedicated Entertainment and Content Marketing practice last year. Jeff Fischer, EVP, Head of Content at PHM, highlights how this first-in-pharma practice activates groundbreaking marketing strategies on behalf of clients, most recently demonstrated in “PrEPare for the RuVolution”, our recent campaign on behalf of ViiV Healthcare and in partnership with Paramount Advertising. Learn more on how this practice drives results and connects brands with consumers on a deeper level.
The Power of Content as Media
Publicis Health Media on LinkedIn
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Women’s sports are finally being given their due, with increasing attention being directed towards women NCAA athletes and particularly, college basketball stars. According to SponsorUnited, NIL deals for women's college basketball athletes grew 186% in 2024, signaling never-before-seen support and opportunities for these athletes. PHM President Andrea Palmer spoke on this trend in Ad Age:
37 ad execs predict 2024 second half trends—and what they don’t want to see
adage.com
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Check out highlights from PHM Chief Marketing Officer Alison McConnell's “5 Minutes With” The Current Stephanie Paterik with takeaways from Cannes Lions.
Kroger's Cara Pratt, Spotify's Emma Vaughn, T-Mobile's Kevin McGurn, and Publicis Health Media's Alison M. break down the buzz from Cannes Lions International Festival of Creativity: from mixing tech with creativity to shaping the future of the industry and how AI is everywhere. #CannesLions2024 #AI #marketing
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PHM’s own Jenn Renoe (she/her), Director, Partner Direct spoke on a panel with other Publicis Groupe employees, highlighting issues facing the LGBTQ+ community and the importance of creating inclusive environments. Read more on this #PrideMonth discussion here ⬇️
This week in our NYC office, we were inspired by an incredible group of Publicis leaders during a fireside chat celebrating Pride Month! 🏳️🌈🏳️⚧️ The event began with an insightful fireside chat featuring our Head of Growth & Marketing, Joseph Bailey, followed by a dynamic panel with Jenn Renoe (she/her), Avery Dutcher, and Alecia Page, moderated by Nicki Atmoore. Our phenomenal speakers bravely shared critical issues impacting the community, their personal journeys, the resilience and challenges they face, including the “lavender ceiling” that hinders professional advancement for LGBTQ+ individuals. This conversation highlighted the urgent need to leverage our power and privilege to uplift and amplify the voices of those often unheard on an ongoing basis. By doing so, we intentionally build bridges to create a more equitable and inclusive world, where everyone’s experiences and contributions are valued and recognized. #PrideMonth
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At this year’s Cannes Lions International Festival of Creativity, PHM President Andrea Palmer joined industry leaders for a thoughtful discussion on the future of omnichannel for health. Moderated by Steve Madden, Editor-in-Chief, MM+M, this roundtable touched on the complexities of applying omnichannel strategies to health audiences and how brands can create value for consumers. Head to MM+M for takeaways from this discussion:
Get the measure of your omnichannel strategy
https://www.mmm-online.com
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PHM President Andrea Palmer joined Dan Slivjanovski, Chief Marketing Officer DoubleVerify during Cannes Lions International Festival of Creativity to discuss the value of prioritizing the consumer experience and the disruptive nature of AI. Check out more from this conversation:
Artificial Intelligence is disrupting the ad industry, presenting new opportunities and challenges for advertisers. In this episode of DV Live, DV’s Dan Slivjanovski, Chief Marketing Officer, interviews Publicis Health Media’s Andrea Palmer, President, about the foundation of media quality and leveraging AI to power results. ⚡ DV Live is a video series where we interview industry leaders and pick their brains on the latest ad tech trends and insights. Stay tuned for more insights live from Cannes Lions International Festival of Creativity. ☀️ #CannesLions2024
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Headed to Cannes? Join PHM President Andrea Palmer on June 18 from 1 - 2:30 PM CEST for “Fueling CTV Growth: The Power of Transparency and Attention,” a panel discussion with DoubleVerify on navigating measurement for CTV. This panel, moderated by Mark Zagorski and featuring Julie DeTraglia, Netflix, Katie Ford, Novartis, Damian Garbaccio, Affinity Solutions and Minai Bui, Samsung Ads, will discuss bridging the CTV measurement gap and how we can embrace transparency on the channel. Register here:
Fueling CTV Growth: The Power of Transparency and Attention
events.doubleverify.com