Publica by IAS CRO Cameron Miille led a fireside chat at #AWNewYork24 with Joe Melaragno (Samsung Ads) on the transformative role of programmatic technology in CTV advertising. They also shared insights into how programmatic advertising is contributing to a seamless streaming experience for CTV audiences, driving success for both advertisers and publishers. Learn more about our publisher solutions here: https://lnkd.in/efcp-9q8 #AWNY #CTV #Publisher #Advertising
Publica by IAS
Software Development
San Francisco, California 6,260 followers
The Connected TV Ad Server
About us
Publica is a leading demand agnostic CTV Ad Server. Awarded best early stage technology company at the 2020 AdExchanger awards & best sell side programmatic platform at the 2021 Digiday Awards, Publica is trusted by global streaming publishers & smart TV manufactures to power their ad pod construction, SSAI & unified auctions. Publica was acquired by Integral Ad Science in 2021.
- Website
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https://getpublica.com
External link for Publica by IAS
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- San Francisco, California
- Type
- Public Company
- Founded
- 2016
Locations
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Primary
44 Montgomery St
San Francisco, California 94104, US
Employees at Publica by IAS
Updates
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Next week, Publica by IAS and Integral Ad Science will be on the ground at #AWNY24 to host inspiring discussions on the biggest challenges and opportunities across the digital landscape. Join us to discover how we empower brands to safeguard and scale their investments in Connected TV, and more. Learn more about our session on programmatic CTV advertising featuring Publica by IAS CRO Cameron Miille here: https://lnkd.in/eP_vm9TC
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Publica by IAS has been awarded Best CTV App Innovation in VideoWeek’s 2024 European Video Awards! Thank you to VideoWeek for recognizing our commitment to equipping our customers with innovative publishers solutions that help them drive superior results across the CTV landscape. Congratulations to our team and fellow award recipients. See the full list here: https://lnkd.in/eWpny7SB #EVA24 #VideoWeek #CTV #Advertising
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Publica by IAS joined CTV industry leaders for VideoWeek’s 2025 CTV Advertising Guide to share insights on the state of connected TV advertising in Europe. In this guide, we discuss how the demand for precision targeting, realtime attribution, and greater flexibility in ad placements is driving greater investment in CTV, as well as strategies to drive superior results on this exciting medium. Click here to download: https://lnkd.in/epRSVdBW #CTV #AVOD #FAST #Advertising
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What will the CTV ecosystem look like as programmatic becomes the norm, and what do marketers need to know before diving into uncharted CTV territory? Join us at #AWNY for Publica by IAS CRO Cameron Miille’s fireside chat with Joe Melaragno (Samsung Ads) to learn about the role of real-time, automated technology in TV advertising, the benefits programmatic brings to both advertisers and publishers, and its contribution to the overall growth of the CTV industry. Learn more here: https://lnkd.in/ep3CFx5W #CTV #AVOD #Advertising
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Integral Ad Science is partnering with OpenX to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app, and premium CTV. We’re excited to continue helping publishers maximize yield and grow their audiences. Read more here: https://lnkd.in/d-jhB5sf #CTV #Publisher #Advertising
Integral Ad Science is partnering with OpenX to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app, and premium CTV. Read more about our ongoing commitment to helping publishers maximize yield and grow their audiences: https://lnkd.in/d-jhB5sf #CTV #Publisher #Advertising
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Join Publica by IAS and Integral Ad Science at #AdvertisingWeekNY2024. We’re connecting with industry partners and customers to share insights on critical developments in the CTV advertising landscape. Click the link to learn more and get in touch with our team: https://lnkd.in/ep3CFx5W #CTV #AWNY #AdvertisingWeek #Advertising
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We’re partnering with OKAST 🇪🇺 to enhance its global #CTV advertising initiatives. This new partnership will help OKAST’s advertising partners to maximize mobile and CTV advertising revenue for publishers through the implementation of a programmatic unified auction for premium ad slots. Click below to learn more. #FAST #AVOD #Advertising
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Publica by IAS reposted this
IAS is excited to welcome Marc Grabowski as Chief Operating Officer and Srishti Gupta as Chief Product Officer. Joining IAS from Oracle Advertising, Marc will oversee the company’s global commercial organization—focused on customer success, business strategy, and commercial operations. Srishti joins from Rokt and will lead IAS’s product strategy, product development, and go-to-market initiatives. “Marc and Srishti have a shared focus on innovation and agility which is essential in our fast-paced and dynamic industry. We look forward to their contributions as we continue to enable our customers to maximize performance while safeguarding and scaling their digital media investments.” ~Lisa Utzschneider, CEO Read more here: https://lnkd.in/d3fcsq87 #Measurement #Optimization #OneTeam #CustomerObsession
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Publica by IAS Commercial Director [JAPAC] Chris Mottershead joined Won Baek (Anypoint Media), Junsu Bae (GroupM), and Gregory Ho (Asia Video Industry Association (AVIA)) for a panel at AVIA’s Korea in View on the latest advancements in #CTV advertising. Thank you to AVIA for the opportunity to discuss how brands can better reach streaming audiences, optimization through machine learning, and Publica by IAS’s industry-leading publisher solutions. #Publisher #Streaming #Advertising