Today, we launch ProNews! It’s a collective with the goal to empower news publishers and drive revenue to news in brand safe environments. Learn more about it on our website or at ProNews.co
About us
We built our reputation as the pioneers of programmatic. Today, we help the industry adapt to accelerating change and vital media and marketing challenges. Why do people work with us? Because media savvy and managing success are inherent to our DNA. We’re unique to the media industry. Unlike traditional consulting firms, we’re all about being personally immersed in the world of digital media, so we truly understand what succeeds and what fails. 98% of our global team have never worked at a consulting firm before joining Prohaska. They've worked in the same operational and management roles for which we advise clients. That's just one reason they hire us. Have a specific problem? We have specific solutions.
- Website
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http://ProhaskaConsulting.com
External link for Prohaska Consulting
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Programmatic Advertising, Digital Sales and Operations, Organizational Change Management, Audience Data Strategy and Productization, Identity, and In-housing Programmatic
Locations
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Primary
450 Lexington Ave
4th Floor
New York, New York 10017, US
Employees at Prohaska Consulting
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Rob Cantave, MBA
Ad Product Strategy Leader | Board Member | Creator
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Rudy Grahn
Measurement, Marketing Forensics, Decisioning, Data Strategy
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Craig Steger
Digital Media / Programmatic Operations / Business Operation Consultant / Strategist
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Matt Prohaska
CEO & Principal at Prohaska Consulting
Updates
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At this week’s Tech Learning Series, Richard Gascoyne of Analytic Partners discussed the importance of establishing a single version of the truth to understand headwinds and tailwinds, and then drive better, faster decisions. Thank you for sharing your insights! #TLS #ProhaskaConsulting #Analytics #Tech
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The best week in NYC is FINALLY here! 🤩 We can't wait to see you all at Advertising Week 2024! 👀 #AWNewYork24 #AdvertisingWeekNY #ProhaskaConsulting
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At this week’s Tech Learning Series, Caitlin Kelly of EZ Newswire highlighted the need for a more robust solution for generating content to build visibility for brands, media companies, and Adtech companies. Thank you for sharing your insights! hashtag #TLS #ProhaskaConsulting #News #Tech
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You’re stressed about creating and executing a Sales Strategy with limited resources. We've helped many companies develop a powerful Go-To-Market and Sales Strategy and operationalize tactical rollout to accelerate the adoption of a new offering. A leading CTV measurement platform, needed to identify key CTV publishers to ensure that its advertiser clients had access to the broadest CTV measurement footprint. We evaluated and optimized our customer’s GTM materials and ranked potential CTV publishers based on size and growth. Leveraging our network of key decision-makers, we emphasized the importance of certification to support their revenue trajectory. Additionally, we facilitated communication between the publishers and our client’s engineering team to ensure seamless collaboration. This approach ensured a smooth and efficient certification process. As a result, we achieved a 1:1 conversion rate from initial interest to certification, significantly expanding the network of certified publishers and creating a streamlined process for future certifications. We helped them grow. How can we help you? Learn more at: https://lnkd.in/exgaUqab #ProhaskaConsulting #GTM #SalesStrategy #CTVPartnerships
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🏆 We did it again! Thrilled to share that again we’ve been named Best Programmatic Consultancy at the 2024 AdExchanger Awards! This recognition is a testament to the dedication, innovation, and expertise of our amazing team 🚀. A huge thank you to our clients and partners for trusting us with your strategies and helping us achieve this milestone 💡 Thank you. #AdExchangerAwards #Programmatic #AdTechInnovation
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Prohaska Consulting reposted this
An AdTech Accelerator workshop to kick off the start of AdExchanger's Programmatic IO New York! Dynamic conversations happening between buyers and sellers. Thanks to Matt Prohaska, Ameet Shah, Scott Messer and the team at Prohaska Consulting for producing this session.
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We're excited to kick off Programmatic IO with our Ad Tech Accelerator Master Class. Alongside AdMonsters and AdExchanger we'll be going over a deeper understanding of optimizations buyers and sellers can mutually make to improve deal delivery, and learn new seller troubleshooting techniques. We can't wait to see you all at Ad Tech Accelerator and Prog IO!
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At this week’s Tech Learning Series, Cary Tilds of MNTN discussed how they've become a leading performance television (CTV) company, emphasizing its self-service nature, intuitive interface, and transparency. Thank you for sharing your insights! #TLS #ProhaskaConsulting #CTV #Data
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We're excited to have our CEO Matt Prohaska moderating Opti Digital's 2025 ad tech outlooks round table, alongside Langdon Miller, Mohsin P., and Magali Quentel-Reme. More info ➡ https://lnkd.in/dTACJ_w4
Last week, we asked you which trends will be your main priority in 2025, and the winner (with 50% of the votes) was traffic shaping/SPO with AI! 🔮 This week, we invite you to join us for a 1-hour deep dive into what 2025 holds for media publishers, covering: - Striking the right balance between UX and monetization. - Addressability in a privacy-first world. - Leveraging AI to boost ad revenue. Don't miss the chance to hear from the following experts : Magali Quentel-Reme, our CEO, Matt Prohaska from Prohaska Consulting, Langdon Miller from Brainly, and Mohsin P. from PubMatic. 🎫 Register now for free to gain insights that could redefine your strategies and keep you ahead of the curve: https://hubs.li/Q02PhM0D0 #AdTech #DigitalAdvertising #Webinar #Trends