Program 11

“You know that nearly 50% of small businesses fold within their first five years. You’ve had a good run, but now you’re in your fifth year. Can you keep the momentum?” - The voices in our heads. Why yes, yes we can. 💪 Jenna Briand, Miriam Bookey, Teagan Carlson, Kirsten Withrow, Tavaner Sullivan, Martin Lauber, Toby Blue 🥂 #Inc5000 #BusinessGrowth #Entrepreneurship

INSTRUCTIONAL MARKETING x PRODUCT TOOLKITS & HOW-TO GUIDES Instructional Marketing can help you create more engaging, relevant, useful content for any touchpoint. But it’s a no-brainer for product toolkits and how-to guides – the final touch point we’ll cover in this series. The trick? 💡 It all comes down to a simple formula: Instructional Marketers + internal SMEs = better "how-to" content. ⭐ Take Banner Health: To improve patient outcomes, Banner wanted to create pre- and post-treatment materials that would be used consistently across the system. We helped them redevelop these materials using Instructional Marketing and working closely with their own subject matter experts – in this case, oncologists. This partnership helped ensure that more patients (and their loved ones) would read, understand, and act on their healthcare provider’s advice. 📖 Download our free eBook (link in comments!) to learn more about how to use Instructional Marketing to get more out of your most important customer touchpoints. #instructionalmarketing #contentmarketing #healthcaremarketing

Meet Program 11 Summer Intern Ariel! She's joining us as a rising Loyola Marymount University junior, with a major in marketing and a minor in psychology. When she's not crocheting and skateboarding, Ariel will be working with Program 11 on a variety of projects. We're aiming to expose her to all sorts of marketing activities across research, strategy, and creative so that she can identify what she's truly passionate about. We love mentoring the next generation of humans, and we also love learning what's worked for others who have had successful internship programs. Please share your tips! #summerintern #marketingagency #agencylife

INSTRUCTIONAL MARKETING x TRAINING & CULTURE BUILDING Today, let’s talk about how to level up your training and culture-building materials with Instructional Marketing. 💡 The key is to give both your customers and your employees opportunities to learn from their peers. ⭐ Microsoft Education uses this peer to peer instructional marketing tactic to develop learning modules for its education products. The company forges relationship with classroom teachers who are using Microsoft education products in innovative ways. These teachers hold workshops for their colleagues and create learning materials for other teachers and school administrators. The result? Teachers around the world are not only certified as Microsoft experts, they are brand evangelists. ❓What are your experiences with peer trainings? 📖 Download our free Instructional Marketing eBook (link in comments!) to learn more about how to use Instructional Marketing to empower your customers and employees to learn from one another. #instructionalmarketing #contentmarketing #peertopeertraining #microsoft #culturebuilding

INSTRUCTIONAL MARKETING x EXPLAINER VIDEOS AND WEBINARS We’ve covered blogs, email newsletters, and reports. (For a refresher, go back and review our posts.) Today, let’s dive into how Instructional Marketing will improve your explainer videos and webinars. 💡Today's Tip: Offer a more immersive – and memorable – webinar and video experience through interaction. ⭐ CalABLE Act Board is a financial savings program offered by the state of California for people living with disabilities. They use Instructional Marketing techniques to help improve the learning experience of CalABLE’s monthly training webinars for account prospects and holders. 🖥 These facilitator-led webinars consistently get 200+ attendees who consistently stay for an hour or longer. How do they do it? During these webinars, CalABLE provides different opportunities for audience interaction (surveys, polls, messaging, live Q&A). Their read-along deck reduces cognitive overload and is accessible for those living with a disability. These webinars have helped make CalABLE the fastest-growing ABLE program in the United States. Download our free Instructional Marketing eBook (in comments) to learn more about how to improve your webinars and explainer videos with Instructional Marketing. #instructionalmarketing #contentmarketing #webinars

INSTRUCTIONAL MARKETING x COMPANY REPORTS We’ve found that company reports (ESG, Impact, Annual…) often don’t get read by their intended audiences. And when they are read, the audience may not know what to do with the information. But this doesn’t have to be the case! Use this Instructional Marketing tip to turn passive readers into active, engaged audiences: 💡When developing your creative brief, add in "learning objectives" that identify what you want your audience to get out of (and do with!) the report. ⭐ Flip through the carousel below for examples of five learning objective starters. 👇 Click to read a 101 on how to structure learning objectives, and download our free eBook for more on Instructional Marketing (in comments).

INSTRUCTIONAL MARKETING x EMAIL NEWSLETTERS The goal of any email marketing effort is to send out an email that recipients actually WANT to read. As you think about the future of your email program, consider using this Instructional Marketing idea as a guide: 💡 Every newsletter is an opportunity to teach something new. ⭐ Learn from Headspace. Headspace works with organizations around the world to offer industry-leading mental health resources. Through its popular email newsletter courses, it teaches leaders how to model mindfulness in ways that improve the work lives of millions of employees. ❓What’s the best tip, tool, or trick you’ve learned from a newsletter, or that you implemented in your own? Download our free Instructional Marketing eBook (link in comments!) to learn how to reposition your email newsletters to teach your audience something new. #instructionalmarketing #contentmarketing #marketing #newsletters #emailmarketing

INSTRUCTIONAL MARKETING x YOUR BLOG On Monday, we introduced you to Instructional Marketing. Today, we'll show you how to use it to rethink your blog posts and articles. 💡 Flip the approach: Instead of generic blog posts, create expert guides. ⭐ Learn from Epson. They make excellent inkjet printers, robots, projectors, microdevices, and even smart glasses! We've been helping their team demonstrate Epson's value through a series of timely and helpful expert guides – with advice coming straight from their product managers and engineers – that their target audiences find valuable. 🤷♀️ Why expert guides? People want the confidence of taking and sharing advice from those who have lived experience. Showcasing your people inside your content will differentiate not only your content, but you. 👍 Read (and share!) our free eBook to learn more about how to rethink your blog using Instructional Marketing.

A few years ago we hit on a marketing approach that dramatically helped our clients grow their brands. We call it Instructional Marketing. And there are two things we want you to know about it: ➤ It’s a game-changer that empowers marketers to craft hyper-relevant content that resonates with consumers on a profound level, driving brand loyalty and business growth. ➤ It won’t be obsolete in a year because it's not a marketing fad. Instructional Marketing is guided by tried-and-true storytelling and learning science principles.  Over the next few weeks, we’ll also share tips – right here on LinkedIn – for how to rethink your most important marketing touchpoints using Instructional Marketing techniques. So, keep an eye out, and follow along! #instructionalmarketing #storytelling #learningscience #contentmarketing (Image description: Instructional Marketing Venn diagram showing overlap between the "art of storytelling" and "science of learning.")

Because the MUSE Awards draws entrants from all corners of the world – featuring some of the biggest brand work from the most well-known agencies – we figured it would be a long shot for us to even be noticed. You can see where this is going, right? Program 11 was not only noticed, but we WON. Twice. Gold award for Cause-Related Video of the Year, and Silver award for Best Small Agency of the Year! We are over the moon for our team, our partners, and our clients. See the comments for the winning video raising awareness for a groundbreaking meth addiction treatment offered by Providence and produced in partnership with JUNK FILMS And see us, the winning Small Agency team, anytime @ Program 11. Thank you Wade Osborne Lin MacMaster and your extended teams, as always, for giving us the opportunity to help you tell and share your wonderful stories. #agencywork #awardwinning #contentcreation #videoproduction #socialpurpose #healthcaremarketing