80% of CTV/OTT advertisers see streaming as an extension of their linear TV strategy, with 70% agreeing that combining the two enhances full-funnel ROI (74%), ad recall (74%), and brand awareness (71%). Our Peter Jones explains why marketers who aren’t integrating #CTV as part of a #CompleteTV strategy are missing out on a significant audience via MediaPost. https://lnkd.in/esaAr7KK
PREMION
Advertising Services
New York, NY 6,287 followers
2020 Cynopsis Ad Tech Award Winner: Outstanding Local Advertising Solution •••••• TAG Certified Against Ad Fraud
About us
Premion is an industry-leading CTV/OTT ad platform for regional & local advertisers. With directly-sourced inventory from 125+ premium publishers, Premion delivers transparency & brand safety, & makes it easy for advertisers to reach engaged audiences.
- Website
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http://premion.com/
External link for PREMION
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2016
- Specialties
- OTT, Over the Top, OTT Advertising, Connected TV Advertising, Video Advertising, Brand Safety, Streaming, CTV, and Advertising
Locations
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Primary
485 Lexington Avenue
27th Floor
New York, NY 10017, US
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521 Fifth Avenue
New York, New York 10175, US
Employees at PREMION
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Dave Marquard
CPO | Ad Tech / CTV Product Management Executive
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Heather Tatarsky
Director of Product Marketing at PREMION
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Kacie Keenan
Senior Account Manager @ PREMION | White-Glove Account Management
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Manish Gupta
Data Products & Analytics Engineering Executive ► Delivering Modern, Secure Solutions for Media Advertising Businesses ► 20+ Years of Expertise at…
Updates
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We're at Digital Dealer Conference this week! Join our team — Jason Jones, Bradley Buss, MBA & Sonya Villamagna Hamilton — October 8-10 to explore how #CTV advertising, powered by data-driven targeting and advanced measurement, can drive sales outcomes for #automotive dealers. Visit us at booth #906 at the MGM Grand, Las Vegas. #DDCE2024 https://lnkd.in/eMuJPray
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TODAY at Advertising Week New York, join our session @ 10:10 am, 'Igniting Intent and Action Along the Consumer Journey', where our Peter Jones will offer actionable #CTV #advertising insights on driving outcomes with VAB's Jason Wiese, Ron Gutman, Chris Harris and Marcella Milliet Sciorra. #AWNewYork2024 #BrandMarketing #Measurement https://lnkd.in/e86cQwg7
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Heading to Digital Dealer Conference & Expo next week? Connect with our team, Jason Jones, Bradley Buss, MBA & Sonya Villamagna Hamilton from October 8-10 for insight on how #CTV advertising, powered by data-driven targeting and advanced measurement, can drive sales for #automotive dealers. Visit us at booth #906 at the MGM Grand, Las Vegas. #DDCE2024 https://lnkd.in/eMuJPray
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Heading to Advertising Week New York? Join our Monday Oct. 7 session, 'Igniting Intent and Action Along the Consumer Journey', where our Peter Jones will offer actionable #CTV #advertising insights on driving performance outcomes alongside experts from VAB's Jason Wiese, Ron Gutman, Chris Harris and Marcella Milliet Sciorra. #AWNewYork2024 #BrandMarketing #Measurement https://lnkd.in/e86cQwg7
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Highlights from the Cynopsis Best of the Best Awards ceremony, where we proudly took home the win for Best Ad Targeting Solution. Big thanks to the Premion team for staying at the forefront of #CTV innovation and driving customer success. Together, we’re empowering advertisers to reach #local audiences at scale and achieve measurable results. https://lnkd.in/gi579h2M
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Countdown to #AWNewYork2024! Don't miss our Peter Jones' session, 'Igniting Intent and Action Along the Consumer Journey', where he'll share insights on the role of #CTV in driving outcomes. Join us on Monday October 7 @ 10:10 am alongside experts from VAB's Jason Wiese, Ron Gutman, Chris Harris and Marcella Milliet Sciorra. #BrandMarketing #Measurement Register here: https://lnkd.in/e86cQwg7
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TOMORROW: Join our VAB webinar with our Lindsay Aiello and Kailyn Hartmann for actionable #CTV buying strategies at 12pm ET. They'll cover key topics like audience targeting, full-funnel measurement, inventory considerations, and more. Register here! https://lnkd.in/ehJZVxQA
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Outtakes from Cynopsis #BigTVSummit where our Peter Jones shared his perspective on effective #CTV buying strategies and it's why it's crucial for a #completeTV strategy
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“Advertisers really need to look at the whole audience, especially as we’re seeing the shift towards combining linear TV and CTV buys, with over half of #CTV budgets now managed by hybrid or integrated teams. If you're leaving CTV out, you're essentially shortchanging your media plan and missing a huge part of your audience,” says our Peter Jones from the Cynopsis Big TV Summit. More on the takeaways here: https://lnkd.in/eg_DPZ79