Investment and optimism in #CTV are on the rise — with 61% of CTV advertisers planning to increase their spend by an average of 21%. Our Annmarie Gatti shares what’s top of mind for marketers and agencies from our 2024 CTV/OTT Advertiser Study with Advertiser Perceptions via MediaPost https://lnkd.in/eHXJtVAn
PREMION
Advertising Services
New York, NY 6,225 followers
2020 Cynopsis Ad Tech Award Winner: Outstanding Local Advertising Solution •••••• TAG Certified Against Ad Fraud
About us
Premion is an industry-leading CTV/OTT ad platform for regional & local advertisers. With directly-sourced inventory from 125+ premium publishers, Premion delivers transparency & brand safety, & makes it easy for advertisers to reach engaged audiences.
- Website
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http://premion.com/
External link for PREMION
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2016
- Specialties
- OTT, Over the Top, OTT Advertising, Connected TV Advertising, Video Advertising, Brand Safety, Streaming, CTV, and Advertising
Locations
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Primary
485 Lexington Avenue
27th Floor
New York, NY 10017, US
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521 Fifth Avenue
New York, New York 10175, US
Employees at PREMION
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Dave Marquard
Head of Product, Premion
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Heather Tatarsky
Director of Product Marketing at PREMION
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Kacie Keenan
Senior Account Manager @ PREMION | White-Glove Account Management
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Manish Gupta
Data Products & Analytics Engineering Executive ► Delivering Modern, Secure Solutions for Media Advertising Businesses ► 20+ Years of Expertise at…
Updates
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#Political advertisers are making #CTV a core component of their overall TV strategy — 46% of them use CTV/OTT ads to complement digital media purchases, and 45% use it to both complement digital buys and extend linear TV buys. Read our John Vilade's Q&A on the shift towards total TV buying, the surge in #political ads and more in this Cynopsis Special Report. https://lnkd.in/eGGq_kae
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Streaming made TV history — hits 41.4% of TV, largest share for any viewing format in latest Nielsen's The Gauge. #streaming https://lnkd.in/dXZ7NZTY
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Congratulations to Stephanie Campi Odalys Moreno & Heather Tatarsky for being recognized as Cynopsis 2024 Top Women in Media! Your outstanding contributions and the significant impact you make in your roles are truly inspiring. #Women #Leadership #Media #CTV https://lnkd.in/eyumG97z
Congratulations to Stephanie Campi, Odalys Moreno and Heather Tatarksy for being honorees of CYNOPSIS 2024 Top Women in Media | PREMION
https://premion.com
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Catch E.B. Moss latest podcast episode with our John Vilade for an entertaining and educational perspective on the state of #CTV #advertising, the rise of #FAST channels, the #political advertising boom and more Watch & listen here: https://lnkd.in/e5kaKPTP
Content Marketer | Podcaster | Revenue-Driving Relationship Builder | Speaker | Voice Talent | Sometime Swing Dancer
Catch this appetizer from John Vilade, head of sales at PREMION -- here talking about #programmatic in the realm of #CTV -- and you'll want to stay for the entree and dessert! Season 2 of #InsiderInterviews Epi 24: available everywhere -- yes, including video on YouTube! Scan the code at the end to follow/subscribe to my #b2b #podcast and learn more about media, marketing and advertising from some of the best in the business!
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"Content is king and distribution is queen, but the true power lies with the consumer—the ultimate judge of what to watch." Our John Vilade offers insights from our 2024 #CTV #advertiser study, exploring what’s catching advertisers' eyes in CTV, the shift towards total TV buying, the surge in #political ads, and more in this Cynopsis Special Report. Take a read: https://lnkd.in/eGGq_kae
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With less than 100 days to #Election2024, political ad spending is accelerating. Our survey with Campaigns & Elections found #political advertisers are increasingly prioritizing #CTV as an integral part of a total TV strategy. - 46% said they purchase CTV/OTT advertising as a complement to digital media buys. - 45% said it serves both as a complement to digital buys and an extension of linear TV buys. Check out more findings from political media and campaign strategists here: https://lnkd.in/e2Q8zFiq
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Advertisers are increasingly shifting dollars from other channels to boost their #CTV ad budgets. Shout out to George Winslow for reporting on our new 2024 CTV/OTT #Advertiser survey https://lnkd.in/eXAYD_Fj
Three of Five CTV/OTT Advertisers Plan Ad Spending Increases
tvtechnology.com
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74% of #CTV advertisers are reallocating budgets from digital, social media, or linear TV, while one in four are tapping into new ad budgets to fuel this growth. Dig deeper into our new 2024 CTV/OTT Advertiser Survey as reported by Jon Lafayette https://lnkd.in/ezGwyRsh
61% of CTV Advertisers Plan To Increase Spending: Survey
nexttv.com
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Investment and optimism in #CTV advertising continue to increase and advertisers are increasingly shifting dollars from other channels to boost their CTV ad budgets. Check out the findings in our new 2024 CTV/OTT survey conducted with Advertiser Perceptions as reported by MediaPost Wayne Friedman https://lnkd.in/gVnKM6Gn
60% Of Ad Execs Plan Big Hikes In CTV Ad Spend, Survey Finds
mediapost.com