Precision

Precision pioneered the integrated agency approach before integration was a buzzword, but our teams still host annual retreats to deep dive into each of our service areas and learn from one another’s expertise. Our Digital team recently convened in NYC for two days of insightful strategy sessions, connection building, and development. Read our retreat recap via the link below to gain access to our expert’s insights on top digital strategies for 2024. https://lnkd.in/djFrBPvq

For the first time ever, social media influencers and content creators took to the #DNC24 convention stage and used their platform to help protect our reproductive freedoms, our climate, our voting rights, and more. Getting the freedom and space to work as a producer for on the Precision team behind this year's Democratic National Convention was truly the opportunity of a lifetime and words cannot express how incredible of an experience that was. Thanks to the great minds of Stephanie Cutter Matthew Creeden Aleigha Cavalier Liz Brown, Eliot Harrison, David Cutler and Teddy Goff our small but mighty crew pulled off an amazing feat, and I couldn't be prouder to be a part of it. (Also shout out to Tanya Somanader, Kori Schulman and especially Lindsay Holst for being the unsung heroes that made this all work!) Nothing beats the feeling of seeing your hard work, manifestations, and big dreams come to fruition — but getting the first Howard University Bison into the White House might come close! ❤️ 💙

It's been an honor and privilege to play a role in producing the DNC convention this past week. Before our team on the ground gets some sleep, here are a few of their favorite moments - some we helped create, many we just enjoyed: 🎶 A jubilant roll call celebrating America's diversity with a playlist for the ages.  🤳 Watching content from creators on TikTok every night, knowing they were reaching youth voters across the country.  ❤ The joy and love from the candidates' families.  🏈 Surprise guests on the stage including Gov Walz's former football players and Oprah herself. 🇺🇸 Speeches that reminded us of all the reasons we're proud to be Americans. We'll share more insights down the road, but for now some rest and then back to work.

Precision EVP, Krishana Davis, specializes in driving conversations. This weekend, she spoke to The Hill to explain how the addition of Gov. Walz to the Democratic ticket supports the very important conversation on reproductive rights. “Walz provides this opportunity to really expand that conversation beyond just abortion, which is where it ends for a lot of people.” -Krishana Davis, Precision EVP Read the full article below: https://lnkd.in/e-DeTBxa

Congratulations to Precision’s Daniel Hernández Marrero for winning one of the five inaugural Museum of Public Relations NextGen Awards! 🎉 The awards, in partnership with PRWeek, recognize a new generation of industry leaders who have demonstrated the same tenacity, creativity, and leadership as past PR trailblazers. As part of his role as an Associate Vice President on our digital team, Daniel leads Precision’s Spanish Language and Hispanic Cultures Specialty and works to fight election-related disinformation targeting Hispanic populations. His leadership on client teams and invaluable knowledge has made him an integral part of our team. Read more about the awards: https://lnkd.in/egzW8zfx

After months of backlash, ESG messaging by Fortune 100 companies finally found a welcome audience again - with the Olympics. The games, which close this weekend, were committed to being the most sustainable ever and promoted unity and inclusion. Our SVP Staci McCabe looks at how several different brands seized this moment to revive their own value-based campaigns on diversity, mental health awareness, and environmental practices. Read her insights here: https://lnkd.in/e5D9fxDK

Precision is a proud partner of The Legal Aid Society, the largest provider of legal aid in the United States. As part of our work, Precision helped the Legal Aid Society launch broad-based advocacy campaigns, including its recent campaign in support of New York’s #Right2RemainSilent Act which successfully engaged key districts and reached roughly 100 different NYC officials. We’ve also helped Legal Aid Society make their digital platforms easily accessible, ensuring New Yorkers have an interactive place where they can find vital legal information. Swipe through to see more of our work in action.

How are social platforms like TikTok digitizing the ground game? Precision Co-founder and Managing Partner, Teddy Goff, joined KQED to discuss the surge of enthusiasm around the Harris campaign and how digital channels are changing the way campaigns are run. 

Every month, we highlight some of the key marketing and communications trends our team is watching. This month, we’re tracking: ➡️ The changing search ecosystem ➡️ Brands pull back from Pride ➡️ Increased regulatory focus on social media platforms Click through for more:

Brands continue to face some of their toughest communications and cultural challenges - fierce political debates, DE&I attacks, and constantly scrutinized messages. To help our clients meet this moment, we’re growing our multicultural engagement and public affairs practices. To start we’ve promoted Krishana Davis to lead and revamp our Multicultural Engagement practice! And we’ve added two of the smartest comms professionals in the business to our leadership team - Tim Mulvey, a seasoned Capitol Hill strategist, and Melissa Miller, most recently Ford’s public policy communications manager. Read more about our news in PRWeek:  https://lnkd.in/e5bt9K85