Social media was once seen as a tool for driving traffic to media outlets, but platforms such as TikTok, Instagram and Facebook are proving to be much more effective for community engagement. https://ow.ly/qyhE50TBNx8
PRNEWS
Public Relations and Communications Services
Rockville, MD 61,246 followers
The PRNEWS Group is a go-to source that serves the communications and marketing community.
About us
PRNEWS is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PRNEWS group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PRNEWS has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit www.prnewsonline.com.
- Website
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http://www.prnewsonline.com
External link for PRNEWS
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- Rockville, MD
- Type
- Privately Held
- Specialties
- public relations, social media, media relations, crisis communications, press releases, communications, and digital PR
Locations
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Primary
4 Choke Cherry Road, 2nd Floor
Rockville, MD 20850, US
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4211 Corporate Road Blvd, 4th Floor
Rockville, MD 20850, US
Employees at PRNEWS
Updates
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A recent Institute for Public Relations webinar, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” gathered expert panelists from Phyusion, InfluenceAI, Axicom and Dell Technologies to discuss the influence that AI-powered chatbots have on brands’ digital reputations. Of particular concern was the potentially detrimental effect these large language models can have on shaping brand perception and redirecting search traffic from brands. https://ow.ly/sm2Z50TBpwA
AI-Powered Answer Engines: Five Ways to Proactively Manage Reputation - PRNEWS
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Ahead of PRNEWS’ next PRNEWS PRO Online Training Workshop, Influencer Marketing for PR on Oct. 16, we spoke to presenter Alyson Buck, Senior Director, PR, Samsung Electronics America. PRNEWS got a sneak peek into her session, “Strategies for Handling Influencer-Born Crises,” including how to plan in advance for crises and how brands should respond if one occurs. https://ow.ly/sPn950TzzhV
How to Handle an Influencer-Born Crisis
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Contrary to popular belief, this surge in executive content isn't a response to declining engagement rates, despite widespread reports and discussions about this issue. Instead, it’s a deliberate strategy to maximize the reach of LinkedIn's algorithm, which downplays virality and rewards content that is educational, specific and tailored to a particular audience, message or theme, while also burying salesy or overly promotional content. https://ow.ly/z7ZP50Tz3i9
Why Finding Your Niche Is the Key to Successful Executive Linkfluence - PRNEWS
prnewsonline.com
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This week's PR Roundup looks at the backlash to Amazon's return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets. https://ow.ly/tjGi50TwOUJ
PR Roundup: The Amazon RTO Backlash Continues, B2B Agency Gold, PR Budget Cuts
prnewsonline.com
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Join us this Thursday!
PRNEWS Live Discusses Mental Health in the Workplace
www.linkedin.com
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Nonprofit PR campaigns need to connect, inform and bring the mission of their organizations to life. Add a few industry trophies to your best work (and your desk) by entering all of this year’s programs in the largest recognition program for non-profit communicators: the PRNEWS Nonprofit Awards. https://lnkd.in/ekgRevVt
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Join PRNEWS for a special LinkedIn Live today (Sept. 26) at 3:30 p.m. ET https://ow.ly/hzN750TvJZh
PRNEWS Live Discusses Mental Health in the Workplace | LinkedIn
linkedin.com
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Algorithms impact the effectiveness of content, and any change in them can stagnate the impact of PR and brand campaigns. https://ow.ly/xCcm50TvIML
Handling the PR Fallout From Social Media Algorithm Changes - PRNEWS
prnewsonline.com
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The 2024 Platinum Awards Gala is officially SOLD OUT! We can't wait to honor the best campaigns and people of the year from the greatest brands and agencies in front of a packed house in NYC. Grab a spot on the waitlist by contacting [email protected], or sign up here: https://lnkd.in/erh86cVZ