PostPilot

GOOD AMERICAN switched to PostPilot from another vendor to effectively hit their full-funnel. 👖📬 It's working. The team first A/B tested winback campaigns, and once a winner was ID'd, we set up programmatic version of the campaign. Now, when customers hit certain RFM parameters, we automatically send them a postcard to drive a repurchase. 💌 Those campaigns are driving an 8x+ ROI and $1.40 in incremental revenue PER SEND. (That's data they can track in real-time campaign dashboards.) Performance Marketing Manager Caitlin McKenna said: "PostPilot has an incredibly streamlined reporting process that allows us to easily analyze data and performance.” The team recently launched their first cold prospecting campaign with us, too. Stay tuned. Full story in comments. 👇

J.Crew's gotten a ton of coverage on their catalog relaunch (see today's WSJ). Why’d they bring it back? Because direct mail drives higher CLVs. If you remember holiday last year, Amazon launched a catalog too. Amazon gets it. Catalogs in particular drive the highest lifetime value, so when brands (like Nike) started to cut catalogs and physical mail over the last decade, it hurt their marketing. So now, brands want to start launching catalog programs again. And at PostPilot, we make it easy to try out--we call it the Modern Catalog. We can design and launch one for you in a week or so. Low minimums. Inexpensive. And if you want to try a catalog, the holidays are the perfect time to do that. In the video [at 1:06], I go through some real catalogs our design team has created for brands: -> Ones more like a website or LP -> Ones leaning in on lifestyle shots -> Ones more like a magazine (a la J.Crew ) You can take yours in dozens of different ways. And we’ll design, print, and mail them for you. DM me if you’re interested or check out our catalog page, link in the comments👇👇

Our Lordship of Partnerships, Ben Walter, shall be joining our eComrades in arms* to talk about boosting traffic and capturing leads... In our case, with direct mail. *The eComrades list: -> Shopper Approved -> Hawke Media -> Sendlane Ben will be doing 30 push-ups for everyone who registers through this link: https://lnkd.in/e5eAni9U Thank you so much to Kate Konchar for putting this together!

It’s Black Friday season again, but we made it easy this year. Here’s what you should know: https://hubs.la/Q02NQVXK0 We know running a Shopify store means juggling a million things at once and Black Friday might feel like just one more task on your list, but you could miss the biggest paycheck of the year if you let this sale slip by. That’s why I’m making it super easy this year. My Black Friday Bootcamp on Sept. 26th brings together a team of 9-figure founders who will show you exactly what to do to crush your Black Friday sale—without piling on a ton of extra work. We’ll show you how to get leads, run ads, send email campaigns and boost sales, so you don’t waste your time launching a sale that isn’t profitable. And it’s totally free, so there’s nothing to lose. Grab your ticket now, and let’s make this your best Black Friday ever: https://hubs.la/Q02NQVXK0 Join me, Drew Sanocki from PostPilot, Gina Perrelli from Stay AI, and Jimmy Kim from Sendlane -- It's going to be a blast! #BlairWitch #FunMarketing

Like Meta but with direct mail.  That’s what AcquisitionAI is all about. We’re launching on September 9, and we can’t wait to show you how better data and better targeting lead to better results. Catch the live launch with Drew and Michael and see how AcquisitionAI can unlock a new channel for net-new customer acquisition. 👇 https://lnkd.in/g8JdnAD4

Don't think you should be sending emails, text messages, or direct mail to your customers? Here are some eye-opening facts to make you reconsider: Email Marketing: 👉 88% of people check their emails every day 👉 There are about 4.48 billion email users worldwide 👉 Email marketing ROI is generally $36 for every dollar spent 👉 Email marketing generates about $12.3 billion in revenue every year SMS Marketing: 👉 81% of consumers check their notifications within 5 minutes 👉 Businesses say that 11-20% of their revenue can be attributed to SMS 👉 Nearly 30% check their text notifications within just 60 seconds of receipt Direct Mail: 👉 99% of consumers check their mail every day 👉 Direct mail sticks with a customer longer than an email 👉 Direct mail marketing spend estimated to be $39B in 2023 👉 Studies show 72% of Gen Z customers are excited to get mail 👉 42% of consumers (across all age groups) visit a brand’s website after receiving direct mail Don't forget to capitalize on these marketing channels. You're leaving money on the table without using them.

🚀 The future of direct mail prospecting is here with AcquisitionAI. Our new game-changing feature builds lookalike audiences from the most powerful dataset ever created for direct mail. This means more targeted campaigns, less wasted spend, and a higher ROI on every piece of mail sent out. Join Drew Sanocki and Michael Epstein on September 9 at 1PM EST for the official launch. 👇 https://lnkd.in/g8JdnAD4

High-ROI data analysis ahead. 👇 We tested the impact of combining email AND direct mail (vs. just using email). After analyzing 544K postcards across 122 campaigns... We found that campaigns using both email and direct mail generated a 2.89x INCREMENTAL ROI compared to email alone. This data confirms what we suspected: Combining email + direct mail = better results. 🤝

The who's who of eComm is excited about testing AcquisitionAI. Official launch is September 9. RSVP link in comments.

The who's who of eComm is excited about testing AcquisitionAI. Official launch is September 9. RSVP link in comments.