PostPilot

GOOD AMERICAN switched to PostPilot from another vendor to effectively hit their full-funnel. 👖📬 It's working. The team first A/B tested winback campaigns, and once a winner was ID'd, we set up programmatic version of the campaign. Now, when customers hit certain RFM parameters, we automatically send them a postcard to drive a repurchase. 💌 Those campaigns are driving an 8x+ ROI and $1.40 in incremental revenue PER SEND. (That's data they can track in real-time campaign dashboards.) Performance Marketing Manager Caitlin McKenna said: "PostPilot has an incredibly streamlined reporting process that allows us to easily analyze data and performance.” The team recently launched their first cold prospecting campaign with us, too. Stay tuned. Full story in comments. 👇

95% of ecommerce companies leave money on the table because they don't do this. But first, let me get you some context. In any ecommerce, the segment of people abandoning checkout is the most valuable group you can market. After all, they were just 1-click away from completing the order. That's why the classic "Cart Abandon Flow" email automation has the highest "Revenue Per Recipient". Now, smart marketers know that sending multiple emails will increase the likelihood of a purchase, even better if you offer some discount. However, 95% of ecommerce stop here. They just send emails. What we do for our clients goes one step further as we implement the Direct Mail channel. Here is how we do it: 1) We analyze how many emails in the "Cart Abandon Flow" the prospect is getting 2) We analyze the timeframe from the first to the last email 3) We look at what offers are in the emails 4) We now implement a 2-step postcard campaign with a better offer 5) We test offers and time between postcards 6) The clients get extra revenue that otherwise they wouldn't get 7) Customer is happy = we are happy  A couple of things to keep in mind: 📍 We send the postcards AFTER they get all the emails from the "Cart Abandon Flow".  📍 Email is cheap compared with postcards, so we want to maximize conversions from the email flow 📍 We can send the postcard because we have the customer's address they inserted at checkout before abandoning it 📍 It's essential to test offers to see what works 📍 Personalization works! Try to make the offer specific to what the customer has in the cart

"We can just hand over the creative assets and then PostPilot does the rest." - Brandon Amoroso ⚡ (That's how it should be, right?) toty brought on Brandon to consult (then lead) marketing. Soon after, he brought the brand onto PostPilot, launched some campaigns, and the wins started to roll in. They started with a few retargeting campaigns to "make [their] media spend more effective" and then layered in winbacks to keep early customers coming back. The results? Strong. ➝ MailMatch (retargeting email susbs who haven't purchased yet) drove an avg. 5x+ ROI ➝ Winbacks led to an avg. 4x+ ROI Now, the team's leaning further into mail and has set up nearly 10 automations to drive additional revenue via winbacks and retargeting. 10? Sounds like a lot of work, but, as Brandon explains, "The PostPilot team is hands-on with setup and implementation. So, it’s been a very low lift for us."

Is your brand doing Halloween right? If not, it can come back and haunt you. 🦇 Use the spooky season as a rehearsal for BFCM. Experiment with offers, resurrect data from the last two years, and awaken your "zombie" audience with direct mail. 💌 Swipe left. . . if you dare.

Drew Sanocki and Michael Epstein are LIVE right now. Link: https://lnkd.in/eVeB6w32

Welcome to our live show! - Thanks for joining our exclusive live broadcast. Feel free to share your questions and interact with other participants in the chat.

Drew Sanocki and Michael Epstein are going live in 1 hour to unveil the future of prospecting in eCommerce: AcquisitionAI. RSVP or join here: https://lnkd.in/g8JdnAD4

J.Crew's gotten a ton of coverage on their catalog relaunch (see today's WSJ). Why’d they bring it back? Because direct mail drives higher CLVs. If you remember holiday last year, Amazon launched a catalog too. Amazon gets it. Catalogs in particular drive the highest lifetime value, so when brands (like Nike) started to cut catalogs and physical mail over the last decade, it hurt their marketing. So now, brands want to start launching catalog programs again. And at PostPilot, we make it easy to try out--we call it the Modern Catalog. We can design and launch one for you in a week or so. Low minimums. Inexpensive. And if you want to try a catalog, the holidays are the perfect time to do that. In the video [at 1:06], I go through some real catalogs our design team has created for brands: -> Ones more like a website or LP -> Ones leaning in on lifestyle shots -> Ones more like a magazine (a la J.Crew ) You can take yours in dozens of different ways. And we’ll design, print, and mail them for you. DM me if you’re interested or check out our catalog page, link in the comments👇👇

Our Lordship of Partnerships, Ben Walter, shall be joining our eComrades in arms* to talk about boosting traffic and capturing leads... In our case, with direct mail. *The eComrades list: -> Shopper Approved -> Hawke Media -> Sendlane Ben will be doing 30 push-ups for everyone who registers through this link: https://lnkd.in/e5eAni9U Thank you so much to Kate Konchar for putting this together!

It’s Black Friday season again, but we made it easy this year. Here’s what you should know: https://hubs.la/Q02NQVXK0 We know running a Shopify store means juggling a million things at once and Black Friday might feel like just one more task on your list, but you could miss the biggest paycheck of the year if you let this sale slip by. That’s why I’m making it super easy this year. My Black Friday Bootcamp on Sept. 26th brings together a team of 9-figure founders who will show you exactly what to do to crush your Black Friday sale—without piling on a ton of extra work. We’ll show you how to get leads, run ads, send email campaigns and boost sales, so you don’t waste your time launching a sale that isn’t profitable. And it’s totally free, so there’s nothing to lose. Grab your ticket now, and let’s make this your best Black Friday ever: https://hubs.la/Q02NQVXK0 Join me, Drew Sanocki from PostPilot, Gina Perrelli from Stay AI, and Jimmy Kim from Sendlane -- It's going to be a blast! #BlairWitch #FunMarketing