Social media managers, how many memes do you have saved in your meme folder? We’ll go first:
Plot
Software Development
New York, NY 5,359 followers
Creative Management Platform for marketing teams to source, store, and collaborate on content across mobile + desktop.
About us
A creative management platform fit for fast-moving content teams. One workspace to: 🧠 brain dump 💡 source ideas 🤝 collaborate 👩💻 and organize ALL your content
- Website
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https://www.plot.so
External link for Plot
- Industry
- Software Development
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2021
- Specialties
- project management, resource management, task management, agency life, social media marketing, content marketing, and social media marketing
Locations
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Primary
New York, NY, US
Employees at Plot
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Sophia Amoruso
Sophia Amoruso is an Influencer Investing in winners at Trust Fund, NYT Bestselling Author, Serial Founder, Keynote Speaker. Returned the dress I wore on the cover of Forbes. 💸…
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Meg Connolly
Learning Designer, Educator, Writer
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Adeel Raza
Product Designer | UX Practitioner | Product Savvy
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Bao Pham
🧑💻Engineer | 👷♂️Founder
Updates
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EDIT! Good news - we're back up and running smoothly! Earlier today, an update in Plot went a bit haywire, which caused our system to create duplicate content ideas in your content calendar. This resulted in a large increase in data, which disrupted our system's performance. We apologize for any inconvenience this may have caused and appreciate everyone's patience. We've also added performance improvements to handle increased data in the system and put safeguards in place to prevent this from happening again. (Note: you may still see some duplicated data, but it should be removed within the next 24 hours.) If you're still experiencing any other issues, please don't hesitate to reach out to us at [email protected] 🚨S̶e̶r̶v̶i̶c̶e̶ ̶D̶i̶s̶r̶u̶p̶t̶i̶o̶n̶🚨 ̶H̶e̶y̶ ̶P̶l̶o̶t̶t̶i̶e̶s̶!̶ ̶W̶e̶'̶r̶e̶ ̶e̶x̶p̶e̶r̶i̶e̶n̶c̶i̶n̶g̶ ̶s̶y̶s̶t̶e̶m̶ ̶i̶s̶s̶u̶e̶s̶ ̶t̶h̶a̶t̶'̶s̶ ̶c̶a̶u̶s̶i̶n̶g̶ ̶a̶ ̶b̶u̶m̶p̶ ̶i̶n̶ ̶o̶u̶r̶ ̶a̶p̶p̶ ̶a̶n̶d̶ ̶w̶e̶b̶s̶i̶t̶e̶ ̶p̶e̶r̶f̶o̶r̶m̶a̶n̶c̶e̶.̶ ̶O̶u̶r̶ ̶e̶n̶g̶i̶n̶e̶e̶r̶i̶n̶g̶ ̶t̶e̶a̶m̶ ̶i̶s̶ ̶w̶o̶r̶k̶i̶n̶g̶ ̶o̶n̶ ̶a̶ ̶f̶i̶x̶.̶ ̶ ̶W̶e̶ ̶k̶n̶o̶w̶ ̶a̶n̶y̶ ̶t̶y̶p̶e̶ ̶o̶f̶ ̶i̶s̶s̶u̶e̶ ̶i̶s̶ ̶f̶r̶u̶s̶t̶r̶a̶t̶i̶n̶g̶,̶ ̶a̶n̶d̶ ̶w̶e̶'̶r̶e̶ ̶s̶u̶p̶e̶r̶ ̶g̶r̶a̶t̶e̶f̶u̶l̶ ̶f̶o̶r̶ ̶y̶o̶u̶r̶ ̶p̶a̶t̶i̶e̶n̶c̶e̶.̶ ̶W̶e̶'̶l̶l̶ ̶p̶o̶p̶ ̶b̶a̶c̶k̶ ̶i̶n̶ ̶a̶n̶ ̶h̶o̶u̶r̶ ̶w̶i̶t̶h̶ ̶a̶n̶ ̶u̶p̶d̶a̶t̶e̶.̶
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Thanks for including us in this write up, Finn Lobsien and CommandBar 🥰
Light blue elements? Check. Meaningless words? Check. Invites to webinars no one attends? Check. Yep, that's right, we're talking B2B SaaS brands. Most B2B companies now look and sound the way I described. They're generic, meaningless, boring. But as a startup, you need to stand out. You can't look and sound like the incumbents you want to disrupt and expect to beat them. That's why we studied 3 B2B startups that have built incredible brands - and spoken to team members at 2. Here's what we found: 1. Motion (Creative Analytics) uses "edutainment. They're funny and engaging, but keep everything focused on their topic of expertise - marketing creative. As Travis Tyler told me: "People will stop for the laughs and pay for the lessons." 2. Plot makes their brand feel human by being irreverent and featuring the founders and employees in their content. Their content doesn't feel like typical B2B marketing. As Christina Le told me: "At the end of the day, it's all about knowing your audience. For us, that's social media marketers. We don't get hung up on the whole B2B/D2C thing because there are real people behind those businesses we're trying to sell to. We fully understand social media behavior, so we meet our audience where they are." 3. RB2B/Retention.com You've seen Adam Robinson around. He's built his brand (and, by extension, his companies') around controversy and being extremely opinionated. This strategy isn't for everyone, but it gets attention and polarizes people. And it'll polarize some people towards you - creating more customers for your product. Want to read the full breakdown of these 3 non-boring B2B SaaS brands, see examples of all the strategies and the full interviews with Travis and Christina? You know where to find the link.
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You + me at our first ever LinkedIn Live series. Introducing, @ Me. Each month we will invite social media marketers to chat on topics most relevant to you. Catch our kick off episode with Bri Reynolds, Christina Le, and Gabriel Gomez where we'll chat about the best in class community engagement strategies. Snacks and questions during the stream are highly encouraged 🍿
@ Me: Episode 1 - Why Your Brand Needs to Run to the Comment Section
www.linkedin.com
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We can't wait to see everyone later today! If you can't make it and want a recording, tap the link here: https://lnkd.in/g4Jdrnp5
You + me at our first ever LinkedIn Live series. Introducing, @ Me. Each month we will invite social media marketers to chat on topics most relevant to you. Catch our kick off episode with Bri Reynolds, Christina Le, and Gabriel Gomez where we'll chat about the best in class community engagement strategies. Snacks and questions during the stream are highly encouraged 🍿
@ Me: Episode 1 - Why Your Brand Needs to Run to the Comment Section
www.linkedin.com
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Ears on the ground, eyes on the screen. A quick run through of how our video-based social listening tool is better than the more traditional ones. Let us know if you want to connect to see more 👉https://lnkd.in/dWYEespv