Place Exchange announces a new partnership with Veridooh to bring independent verification to programmatic DOOH. Through this partnership, Veridooh’s world-first SmartCreative verification technology is available for all programmatic OOH buyers leveraging Place Exchange’s SSP across the world. Read the press release: https://bit.ly/px_veridooh
Place Exchange
Advertising Services
New York, NY 3,170 followers
Unlock the power of real programmatic OOH
About us
With the power to reach and engage consumers in the physical world through a dynamic array of formats and new technologies, Out of Home (OOH) is growing faster than any traditional advertising medium. But it could never be bought truly programmatically, until now. Buyers have been frustrated with so-called “programmatic” OOH solutions that simply automate the traditional siloed process of buying OOH—requiring separate integrations, separate workflows, and separate creatives—all without the critical benefits of impression-level buying and device-level attribution that drive the real power of programmatic. Place Exchange changes all of that. Our patented technology delivers true real-time bidding, fully unified workflows with other media, support for standard online and mobile IAB creatives, and granular device-level attribution. Programmatic buyers can now buy and measure OOH media in the same way as they do web, mobile, and other digital media, and enjoy the benefits of massive reach, high-impact, always-viewable messaging that reaches consumers in the physical world. All with no bots, no ad blockers, and no unsafe content, and all delivered as a supply-side solution seamlessly integrated with the leading DSPs. For more information, visit www.placeexchange.com.
- Website
-
https://www.placeexchange.com/
External link for Place Exchange
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Out of Home, Digital Out of Home, Programmatic Advertising, and Place-Based Media
Locations
-
Primary
254 W 31st St
7th Floor
New York, NY 10001, US
Employees at Place Exchange
Updates
-
Place Exchange and Clear Channel Nederland 🇳🇱 announced a new phase in their partnership, allowing advertisers access to premium DOOH locations across the Netherlands via LaunchPAD. Advertisers can discover and buy placements streetside, and in parking garages and schools, with advanced targeting capabilities. Read more 👉 https://lnkd.in/ebDf_2Ha
-
-
Place Exchange announces a partnership with Freeosk, enabling advertisers to programmatically plug into their discovery kiosks that provide immersive shopper engagement in high-traffic aisles midway through the shopping journey. In-store inventory will be available at ShopRites in 80 markets. Read the press release: bit.ly/px_freeosk
-
-
The latest edition of the Place Exchange Programmatic OOH Trends Report is here! The H1 2024 report provides a snapshot of select US programmatic OOH spending patterns within the Place Exchange platform, analyzing delivery across billions of programmatic OOH impressions. In H1 2024, Billboards remained the single largest asset category by spend at 41%, the number of programmatic OOH screens increased by 17%, and the average CPM for programmatic OOH inventory was $7.16. For more insights, download the full report: bit.ly/PXH12024
-
-
This week, EMARKETER released its 2024 Out-of-Home Forecast and Trends and Programmatic OOH is taking off 🚀 read the full report: bit.ly/emarketer_trends
-
-
QUEBECOR EXPERTISE | MEDIA OOH specializes in managing and operating advertising networks throughout Québec. Their extensive digital transit shelter network enables contextually relevant messaging and direct interaction with passersby. Strategically located in business districts, major arteries, and student neighborhoods, these placements offer prime visibility for advertisers. Contact us to learn more.
-
Place Exchange announces a new partnership with QUEBECOR EXPERTISE | MEDIA, enabling advertisers to programmatically access digital street furniture in Montréal, Sherbrooke, and Québec City. Read the full press release 👉 https://bit.ly/px_quebecor
-
-
Another DPAA Canada Summit in the books! Had a blast connecting with our Canadian partners and learning from some of the industry's thought leaders. Please reach out to your Place Exchange contact or [email protected] to keep the conversation going.
-
-
We're thrilled to expand our integration with Displayce. Check out two of our newest partners in Spain!
We are thrilled to announce the integration of the DAOOH NETWORK and Exterior Plus inventories through Place Exchange #SSP. This is a milestone in our partnership with Place Exchange, thereby enhancing our offering with two additional media owners and expanding opportunities in Spain for our clients. 🏙️ Daooh Network: • Over 30 digital screens across 14 premium zones in Madrid. • Strategic locations near metro exits, traffic lights, bus stops, and department stores. • Coverage across five key districts in Madrid. 🌐 Exterior Plus: • Over 1300 digital screens in shopping centers, urban furniture along the Mediterranean and Atlantic coasts, airports of Madrid and Barcelona, premium parking lots in Madrid and Barcelona, and large format locations. Laure Malergue, CEO and Co-founder of Displayce: "By integrating DAOOH Network and Exterior Plus inventories via Place Exchange, we enable our clients to benefit from even broader and more contextual advertising coverage and opportunities. This strategic partnership allows us to continue providing high-performance solutions that meet our clients' needs.' 📖 Learn more: https://buff.ly/45i96yw #DOOH #Programmatic #Adtech
-
Join us at the 2024 P2P Retail Media Summit in Chicago on June 26th, where Place Exchange COO, Jason Shao, and Wovenmedia COO, Jeff Karnes, will be discussing how Programmatic OOH can help retailers optimize their media. Read more: bit.ly/px_retail
-