Pearpop reposted this
Back with another shoutout to Pearpop - check out their full Brandweek panel to hear more about how they are successfully leveraging AI to ensure brand safety and ROI when it comes to creator marketing.
Lots more to share following Brandweek! In my panel with ADWEEK’s Sami Lambert at Brandweek, we tackled topics around: - The hype around AI and how Pearpop has been leveraging the techology for years now as a way to truly maximize efficiency and ROI when it comes to brand-creator pairings. - What brand saftey actually looks like, and how having the right technology and infrastructure is essential to achieve it. - Measuring the true value and impact of individual creators, and how many are vastly untapped due to resource and time contraints. There are currently 27 million paid social media creators in the U.S. alone, and as that number continues to grow, it's staggering to see how many legacy influencer agencies have struggled to keep up. Posting part 2 of my panel discussion with Emilie Bridon (Microsoft) and Julia Fay (Progressive Insurance) here for others to weigh in. #Brandweek #AI #CreatorMarketing #Creators #BrandCreatorCollabortation #FutureofInfluencerMarketing