Pathlabs

🎉 Another quarter, another great Pathlabs All-Hands! Our Missoula team gathered at the Zootown Arts Community Center, while our remote team members joined virtually. We caught up on progress, shared ideas, and left prepared to tackle the remainder of Q4! And yes, Taylor Swift made it into the presentation more than once.

Join Ad Age, Cortland Fondon, Courtney Packard and Evann Bishop for an insightful discussion on the advantages of a full-funnel media execution strategy, featuring a panel of experts from top independent agencies. Our panel will cover the tools, platforms, and workflows that make full-funnel media execution both practical and effective, while showcasing case studies with measurable results. Made possible by Pathlabs. Register for this webcast today! #ad https://lnkd.in/gtQy_B6s

As I’m creeping up on my one year with Pathlabs, I was reflecting on how far I’ve come in that amount of time. I’ve met SO many smart people; all of whom have believed in me, put their trust in me and have truly given me a runway to be my best. Part of being with Pathlabs means the privilege to visit the home office in Missoula, MT for an All-Company Summit. Following the All-Hands, my husband and I were able to extend our trip to see what else Montana has to offer. Naturally this included a bucket-list trip to Glacier National Park. 😍 I’m definitely not the first one to make the comparison between a mountain and a challenge, a hardship, etc. BUT I will say that being in Glacier was a reminder of how small we are in the grand scheme of the universe. But also, just how much the universe has to offer when you start the journey. Still being early in my career, I’ll be the first to admit I have plenty to learn. But I’m also elated for the opportunity to share my experiences, mentor and continue to play a small part in the really cool things happening at Pathlabs (now along with MiQ !!). I’m so, so grateful I took the plunge nearly a year ago. Here’s to staying curious and continuing the journey with Pathlabs in my new role as a Senior Account Manager! ⭐️💪 (P.S. I’m pretty sure we’re hiring if you’re looking for a change of scenery for yourself 😉 )

🌐 Maximizing your media impact from awareness to action 🌐 Explore the power of full-funnel media execution with Pathlabs and Ad Age on Nov 14! Hear from leading industry experts about the strategies that drive better client outcomes and improve campaign performance. 📅 Don’t wait — Register now to secure your spot! https://lnkd.in/gY8PBFHw

I'm excited to be leading a workshop session alongside my long time colleague Alexis Niccolucci on Digital Advertising for Your Startup at the Scaling Montana Summit! Come learn the basics of setting up successful campaigns and optimizing your digital ad strategy for growth. Don’t miss out on this essential startup skill! Thursday October 24th. Register here and join me: https://lnkd.in/gttBGSqY #DigitalMarketing #ScalingMontana #StartupAdvertising #MontanaTech

Tonight on A New Angle I'm speaking with William Lapointe, CEO of Pathlabs, a Montana-made, digital media execution partner. What does that mean? Well, have a listen. Pathlabs was just acquired by MIQ in one of the largest corporate acquisitions in Montana history. Tune in at 7:30 p.m. on MTPR, or stream at the link below. https://lnkd.in/gzpCVUR4

#HIRING | Pathlabs is looking for an Administrative Assistant to join our team in Missoula, MT! As an Administrative Assistant, you’ll support the executive leadership team and assist the CEO through the Director of Operations, ensuring efficiency in both professional and personal tasks. You’ll play a key role in managing calendars, travel, event coordination, and executive communications. If you're highly organized, adaptable, and excited to work in a dynamic environment, we want to hear from you! 📌 To apply, visit the link below: https://lnkd.in/gkDvkRUd #Pathlabs #AdministrativeAssistant #MissoulaJobs #HiringNow #OfficeSupport

Pathlabs, a Missoula-based digital media company run by UM alumni, recently sold to MiQ, one of the largest programmatic media agencies in the world! The sale is one of the biggest for a start-up in state history, providing Pathlabs with resources across the globe. Pathlabs will remain in the historic Florence Building in downtown Missoula and maintain its more than 100 employees, including nearly half who are UM alumni. “The fact that you have a huge global company wanting to make that level of acquisition off a bunch of UM graduates is pretty cool,” said Mario Schulzke, chief operating officer at Pathlabs, a UM alumnus and an adjunct professor in UM’s College of Business. Congrats to these Grizzlies! Full story 👉 bit.ly/UMpathlabs

Three weeks ago, I was in Bangalore, India, with my two favorite colleagues, Alexis Niccolucci and Thomas Walz, representing Pathlabs at MiQ's biggest global event. Collaborating and innovating during their annual 24-hour hackathon was a career highlight. With the help of MiQ’s technology, experts, and caffeine supply, my team developed a solution from scratch that would make Pathlabs even more successful. I’m really proud of everything we achieved, and I can’t wait to see how our idea evolves.

A few weeks ago, we wrapped up an incredible summer with our YourPath Interns. Some have returned to school, others are taking exciting next steps in their careers, and we're thrilled to share that one has officially joined our team full-time! Our YourPath program equips the next generation of media professionals with the tools and experience they need to thrive. We couldn’t be more proud of our interns and wish them the best of luck in their journeys ahead. Curious about how YourPath helps shape future leaders? Learn more here: https://lnkd.in/gaYVPm_n