Congrats to our clients Starmark and Amelia Island, Florida for taking home the first place prize for Mobile Marketing at the VISIT FLORIDA 2024 Flagler Awards! We loved working on this amazing campaign with you 🌴
PadSquad
Advertising Services
New York, New York 5,466 followers
Remarkable creative designed for Humankind
About us
We infuse creativity and emerging ad tech into immersive, consumer-friendly mobile rich advertising experiences. Providing our brand partners with innovative ad formats and features at scale within premium publisher environments. Our award-winning work results in stellar performance, long-standing partnerships, and reputation thats second to none with Fortune 100 brands.
- Website
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http://www.padsquad.com
External link for PadSquad
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Custom Mobile Rich Media, Mobile Advertising, Programmatic mobile rich media, digital advertising, and digital creative + innovation
Locations
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Primary
368 9th Ave
9th floor
New York, New York 10001, US
Employees at PadSquad
Updates
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🏆 Fourth time’s a charm. Thrilled to share that PadSquad has made the Inc. 5000 list for the fourth year in a row! Big thanks to our team, our incredible clients, and our collective commitment to making meaningful connections between humans and brands through remarkable creative. Cheers to even more growth ahead!
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The Google antitrust ruling will change how we use the internet. What does it mean for personalized ad experiences and the adoption of privacy-first search engines? Head to MediaPost to read more from our Head of Strategy and Marketing, Lance Wolder, and other industry executives. ⤵ https://lnkd.in/gMhrvHd9
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🎁 Elevate your holiday campaigns with precision and personalization using first and second-party data. As the holiday season approaches, leveraging your audience's behaviors and preferences through first-party data—from website interactions to customer feedback—ensures your campaigns are not only targeted but deeply relevant. Combining this with second-party data further enriches insights and enhances ad precision. Discover how integrating these data strategies can maximize ROI and drive meaningful engagements this holiday in Part 4 of our Holiday Quick Start Guide ➡ https://lnkd.in/g8JYYWpq
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We're excited to be in Ojai this week, sponsoring The Room’s Women’s Leadership Summit! Explore the lineup of inspiring speakers and engaging sessions, including a conversation with our own Cathy Collette and Hilary Cook on "Making Hard Decisions" here ➡ https://lnkd.in/en75C-Ku A big thank you to The Room for bringing together such a powerful group of leaders driving positive change in marketing and advertising 💪
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🎁 Heighten your brand's impact with interactive video storytelling across all platforms this holiday season. Learn how and why to add interactive video ads to your media mix to captivate viewers, encouraging deeper engagement and brand exploration across all devices. Discover more in Part 3 of our Holiday Quick Start Series here ➡ https://lnkd.in/e5V_KYQp
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At PadSquad, we’re always looking to help brands reach their audience while maintaining authenticity. For example? We transformed fun, lighthearted short videos tailored to Gen Z into interactive rich media ads to drive engagement and site traffic for the American Dairy Association and Savor Recipes. Read on to get the full scoop from Lance Wolder via Forbes: https://lnkd.in/dYkxNMYH
How To Make Gen Z Stop Scrolling And Pay Attention
social-www.forbes.com
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What’s the state of free ad-supported television (FAST)? Our Head of Strategy and Marketing, Lance Wolder, recently shared his thoughts with The Current about how FAST platforms have become go-to destinations for passionate niche audiences, and how unique ad experiences can help bridge the gap to solve its current perception challenge. Read the full article here: https://lnkd.in/e34Qtk2f
The free ad-support streaming television (FAST) space has been on the rise. Nielsen said in a recent report that Tubi and The Roku Channel saw "significant year-over-year growth" in TV usage in the U.S., with the former up 43% and the latter up 36% from May 2023. But while FAST has quickly found footing over the last year, experts we spoke with expect big changes in the year to come. #streaming #advertising #livesports
FAST platforms are on the rise. How can they keep up the momentum? | The Current
thecurrent.com
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🎁 Transform casual browsers into committed buyers with shoppable creative this holiday season. Make it easier for shoppers to get inspired and check gifts off their lists by incorporating shoppable creative into your media mix. Not only do shoppable ads provide a seamless consumer experience, but they move consumers through the funnel more quickly to purchase. Discover more in Part 2 of our Holiday Quick Start Series here: https://lnkd.in/gSWu3qeB