+61

What’s next for creativity and brands? Find out at SXSW Sydney. Join President & CEO of TBWA\Worldwide Troy Ruhanen and CMO of Telstra Brent Smart as they reveal how TBWA’s Disruption® methodology is pioneering the future for Telstra and telco in Australia and beyond. 🚀 The Disruption Effect will see the pair take to the stage to discuss Telstra’s new brand platform Wherever We Go which we helped create alongside Bear Meets Eagle On Fire and OMD Australia, and how if you want to change how people feel about a brand, you have to change how a brand feels. 📅 Date: Tue, Oct 15 🕒 Time: 4:30 PM - 5:30 PM 📍 Location: ICC Sydney, Room C2.3 Find out more here: https://lnkd.in/eC536pNT

Thanks LBBonline - Little Black Book for picking us as Work of the Week (and within Work of the Month). +61 Bear Meets Eagle On Fire https://lnkd.in/g_-GXSGV

It's not often you get to rebrand Australia's biggest telco. We couldn't be prouder of the work and everyone who made it happen. Animated by the Oscar-Nominated duo Smith & Foulkes. And brought to life by so many dedicated people. A huge thank you to Brent Smart Anna Jackson Alita McMenamin Paula Marreiros Jonathan Hollett Dene Mackenzie Micah Walker Hanne Haugen Jake Stopper Maya Uwakwe-Kelly Matt Springate Alexandra Nel Helen Guard and all the teams across +61, Bear Meets Eagle On Fire and OMD Australia

Here's how we got our name, ethos and branding. Embodying our belief that ambitious creativity thrives on making room for chaos. A series of one off experiments completed our unfinished logo. Thanks to our friends at Bear Meets Eagle On Fire Glue Society and Revolver Micah Walker Leslie Sharpe Paul Bruty and Luke Nuto

Thanks Amy Shapiro and Mediaweek Australia for highlighting our latest OOH campaign. Make it simple, make it smart. And big thanks to all involved. Brent Smart Anna Jackson Alita McMenamin Vanessa Burr Micah Walker Blake Crosbie Hanne Haugen Helen Guard Bear Meets Eagle On Fire OMD Australia https://lnkd.in/gXar667C

It's not often that campaigns from this side of the world get noticed on the other. Even less so that they end up Editors Pick. Thank you Tim Nudd and Ad Age. https://lnkd.in/ePedCND Micah Walker, Brent Smart, Alita McMenamin, Anna Jackson, Vanessa Burr, Matt Springate, Alexandra Nel, Bear Meets Eagle On Fire

Here's a look at how we made the 26 stop-motion commercials for Telstra in the latest Mobile Network campaign. The response to the campaign has been brilliant. Thank you all. Enjoy the process.

New work for Telstra, made with our partners at Bear Meets Eagle On Fire and OMD Australia So proud of this campaign. 26 spots showing the range of Telstra’s coverage across Australia, and the unique characters that live there. It was brought to life by another great partnership in Jeff Low at Revolver, alongside animation director Tobias Fouracre, of Fantastic Mr Fox and Isle of Dogs fame.  Thank you Brent Smart, Anna Jackson, Alita McMenamin , Vanessa Burr, Micah Walker, Matt Springate, Alexandra Nel, Helen Guard, and everyone else that pulled this together.

Our first work for our friends at Telstra. A brilliant start to the partnership.  Shot by the legendary photographer Nadav Kander and brought to life by the good people at Odd Studio and Cream Studios.