Own It

This week on Own It, we’re talking to Erin Regan from Full Contact Advertising. It is a full-service creative agency based in Boston. Its purpose is to Make Impact, and boy, do they! Erin worked for several large agencies and a couple of brands over the years, the last several of which have been focused on driving growth. She said she has been fortunate to have strong women leaders above her through the years which have given her a great foundation for strength in ownership. We talked about that journey, her point of view on the industry and, of course, her thoughts on how we can close the gender gap in agency ownership. We had such a fun conversation. We're sure you’ll enjoy it. https://lnkd.in/e79xmbit #ownership #feminism #advertising #adagency #entrepreneurship

This week on Own It, we’re talking to Ashley Rector from Quimby Digital. She calls her firm the go-to social media marketing agency for revolutionary founders, CMOs and marketing teams. That word “revolutionary” certainly seems to describe her passion for her clients and this business. Ashley took a different path to agency ownership. She’s actually an attorney. We talked about that, her journey, and the challenges we face in closing the gender gap in agency ownership. Every one of these conversations is so fun and revealing. We know you’re going to enjoy this one. #ownership #advertising #adagency #feminism #entrepreneurship https://lnkd.in/eWw-mAkZ

On this week's episode of Own It, we’re talking to Sonja Anderson of zö agency. Her firm champions the change-makers. It is a proud woman-owned marketing department for small to midsized businesses. We talked about her journey to ownership, the reasons behind her focus on small to midsize businesses and, of course, her take on the challenge of growing women-owned agencies. We also talked a bit about her passion for traveling, which we love. We're sure you’ll enjoy this episode. https://lnkd.in/eUBZWhB5 #entrepreneurship #feminism #advertising #adagency #ownership #agencylife

This week on Own It, we have a slightly different type of guest. We’re talking to Lori Murphree from EVALLA ADVISORS LLC. It is a financial services firm focused on mergers and acquisitions and investment banking. As you might expect, we certainly wanted to have her on the show to inform all of you about the possibilities of M&A in the agency world, but Lori is also passionate about female ownership across industries. So, we had a lot to talk about. Understanding the financial piece of the puzzle is often a big hurdle for new agency owners, especially those who grew up working primarily in creative or accounts … basically any part of the business other than finance, so this is going to be super useful for us all. https://lnkd.in/eRTGH-BX #entrepreneurship #ownership #mergersandacquisitions #advertising #feminism #adagency

This week on Own It, Christy Hiler talks to Krista Ripma of Authentic Audience. It is a full-service digital agency that she says is now beyond the fight or flight mode of ownership. They talk about that and how Ripma's experiences as a business coach, yoga instructor and overall health and wellness expert impacts the work. We’ve always been fascinated by owners who run their agencies differently from the norm and Krista certainly qualifies there, so the pair had a fantastic conversation exploring all of that. We're sure you’ll enjoy this as much as we did.  https://lnkd.in/ez8-x-Gf #ownership #entrepreneurship #advertising #adagency #feminism

On this week's episode of Own It, we have a great guest, but also a great guest host. Megan Lally from Highdive in Chicago sits in today and interviews Caroline May from Grown Creative in St. Louis. Her firm likes to think of advertising as a way to sneak art into the world. They focus on marrying ideas and stories to connect with people. They talked about Caroline’s journey to ownership which included being a journalist, a public relations pro and a creative director, among other roles. Megan and Caroline also discussed being mothers as agency owners and, of course, the challenge of closing the gender gap in ownership in our industry. We really enjoyed hearing Megan’s conversation with Caroline. We know you will too. https://lnkd.in/ewJN6MTu #advertising #ownership #entrepreneurship #feminism #adagency

This week on Own It, we have a different episode than normal. We are welcoming back Florencia (Flor) Leibaschoff, who visited us with her partner Salma Gottfried, to talk about their journeys to owning BeautifulBeast. That was Episode 45, which we’ll link in our show notes. Flor is back this week to talk about an equally important gap to fill in agency ownership and that is of Hispanic and Latina representation as owners, but also to quantify and understand Latina representation at every level of the advertising business. We talk about the fact there simply aren’t enough facts to inform what needs to be done and how Flor is leading the charge to survey the industry to find them. Find the survey at https://lnkd.in/ey7c5GhR Flor is originally from Argentina and has worked globally for many years. She is absolutely the right person to spearhead this effort and we in the Own It community are behind her all the way. This is an important episode. Thank you for listening! https://lnkd.in/eWzWu3pq #ownership #feminism #entrepreneurship #advertising #adagency #latinas #latinaownership #multiculturaladvertising #hispanicadvertising

On this week's episode of Own It, we’re talking to Erin Creaney and Tammy Brody of Good Day Collective. They describe the agency as the non-agency agency. That means clients get talent customized for their unique challenges without the overhead of a holding company or big agency. We talked about their model, their journey to ownership and, of course, the challenge we face in putting more women in the role of agency ownership in the advertising business. It’s always a joy to learn from smart, innovators in the space. Enjoy this conversation with Erin Creaney and Tammy Brody. https://lnkd.in/e25DET_y #ownership #advertising #adagency #feminism #entrepreneurship

On this week's episode of Own It, we’re talking to Julia Beardwood and Sarah Williams from Beardwood&Co. Julia started the agency almost 20 years ago after time at P&G both on the brand side, and serving them at an agency. And Sarah, though she was one of the first employees, just took over ownership from Julia. The firm was born from a dissatisfaction with existing agency models. The agency aimed to accelerate growth for existing brands and create mighty new ones. And have they! We talked about their respective journeys and perspectives on the agency world. And, of course, we talked about the challenge of closing the gender gap in agency ownership. You’ll so enjoy this conversation. We know we did. https://lnkd.in/ez8KWTSf #ownership #feminism #entrepreneurship #advertising #adagency

On this week's episode of Own It, we’re talking to Kelly Bayett from Love Song and Barking Owl. She owns not one, but two audio production companies. Her work has touched many aspects of the advertising and agency world, so she not only has the ownership experience to share, but a unique perspective on the greater advertising world. We talked about her inspirations and challenges along the way to own two companies, her perspective on the advertising business and how the music business compares, and, of course, her thoughts on closing the gap in agency ownership. This was such a fun conversation. We're sure you’ll enjoy it as much as we did. https://lnkd.in/eTypGSpv #ownership #feminism #entrepreneurship #advertising #adagency