Orum

🎅🏼 It's a Christmas in July giveaway!!! 🎅🏼 Back by popular demand, we're giving away our bright orange SELL YEAH hoodies! Want a chance to win? All you have to do is leave a comment with a holiday-centric sales pun. We'll pick a bunch of winners on July 25th. Examples could be: Sale bells ring Deck the calls Happy Callidays Do you hear what I hear? (a dial tone) The more creative (and cheesy), the better. We might even throw some extra swag in there for you 🍌 📞 👀 Come for the giveaway. Stay for the Christmas Vacation quotes!

Earlier this week, Margie Zable Fisher, MBA, published a fantastic article for SUCCESS Magazine about cold calling. In the article, which we'll link in the comments, you'll find wonderful insights from several research reports, Leslie Venetz, and Orum's 2023 State of Sales Development report. We recommend checking out the entire piece, but here are some notes that stick out: ✨ They note the best times to call are 5-5:00 pm, followed by 8:00 am. Bonus stat: Orum data shows that the best time to book a meeting with a decision maker is also 8:00 am, so hit those phones early. ✨ Leslie notes the importance of leaving voicemails as a way to offer additional information about your company and platform. Bonus stat: Orum data shows that leaving voicemails increases future pickup rates by 25. We use AI to automate voicemail drops, saving you hours of time each week. ✨ They note that it can take 15 touchpoints to connect with a decision maker and highlight the importance of an allbound/omnichannel approach. Bonus stat: Data from our 2023 State of Sales Development report and our upcoming 2024 edition notes that the phone, social media, and email are the top three channels. Leslie notes these are her recommendations in the piece as well. Bonus, Bonus stat: While this multichannel approach is crucial, Orum data shows that, overwhelmingly, the last touchpoint used before booking a meeting is the phone. The phone remains a dynamic and essential part of any successful seller's tech stack, but you do need to be strategic to improve pick-up rates. Orum has the data, the insights, and the platform to ensure you can do just that.

When beginning your cold calling journey as an organization, there can be apprehension towards power or parallel dialing. Not knowing who is going to pick up can be nerve-wracking. On a recent Bold Calling LIVE webinar, Parthi Loganathan, Founder of Letterdrop, shared his team's experience. They were initially hesitant but soon found that using Orum to cold call was their most powerful outbound channel. The phone is a key component of an omnichannel approach. Using email and social selling is a great way to create brand recognition. Using the phone with those is a great way to warm up those calls and, ultimately, book more meetings.

New Bold Calling podcast episode! We brought Will Aitken on to chat with Adam Sockel about his experience launching his own business and it turned into some marketing and sales therapy. This episode is about learning to create boundaries for yourself, the power of "no," and creating genuine trust by producing content people love. Come for the excellent and introspective discussion. Stay for the moment Will reveals he was once a nightclub promoter. Link in the comments to listen.

It's an Orum Intro Disco!💃🏼 Meet Emily Jeffords 🖌, our Experiential Marketing Manager! As she puts it, "Events are my canvas!" Emily, tell us a bit about yourself! 💎 "My untraditional background as a jewelry designer jump-started my passion for customer relationships, community experience, and the desire to create unique experiences. When I'm not working, I'm building forts with my kids, taking up a new craft project, or hiking." What excites you about your work? 🏋🏼♀️ "Being able to meet customers and members of our community in person and hearing the difference Orum has made in their professional lives. It's really special and powerful to witness." What is something you're working on that excites you? 🤔 "THE ENTIRE MONTH OF SEPTEMBER IS WILD! Just wait and see what we've got cooking up..." What is one question you'd like to ask the Orum community❓ "I would LOVE to hear about your first-ever cold call, your feelings, and how it went! I've had Nick DeSimone coach me on cold calling recently, and man, I have so much respect for our community and the guts it takes to pick up the phone." If you're attending any SaaS events this fall, it's likely you'll find Emily there, so be sure to stop by and say hello. We promise she'll be easy to find!

Jason Dorfman & Aaron Milner 📈 recently joined the Abstrakt Marketing Group for an episode of their fantastic podcast, The Grow Show! Eric Watkins opens the conversation by discussing his first-class buying experience with Aaron and the entire Orum team. They then get into Jason's experience creating a successful startup and the emphasis we've always placed on bringing in top-tier talent as the key element to that success. If you're looking for sales development strategies, they get into that as well, as Aaron offers a wealth of insights directly related to how our team consistently wins in the market and, more importantly, helps our customers and partners do the same. Take a listen: https://lnkd.in/gudNkEKK

Can you create instant credibility in your cold call openers? Every sales rep knows that momentary pause after you share your opening line with a prospect. That pause right before they say, "Wait, who is this? Why are you calling?" If you want to convert more cold call opens into cold call conversations, work to create credibility by giving prospects something they can connect with immediately. Have case studies and stories ready to share about companies in their industry, a company that shares an investor with the prospect, or one they compete with to create FOMO. Give them a reason to want to learn more.

The new SDR meeting the seasoned AE at SKO, getting ready to square off on a cold calling competition...

Returning to the office is a hot topic amongst sellers. Some love it. Some hate it. For our upcoming State of Sales Development report, we asked about the selling environment, and 85% said they were back in the office full-time or part-time. If you've gone back to the office in recent months, we're interested in learning how your performance looks since the move.

Data from Orum’s upcoming 2024 State of Sales Development report reveals a promising trend. 81% of Sales Development Representatives are now choosing to stay and grow within their existing organizations, a significant increase from the 50% turnover reported in 2023. But as they take on new roles, it's vital that you provide your new SDRs with the information they need to win the cold call. Our very own Skye Grace 🌊 went from SDR to AE in just eight months, and now she's helping sharpen messaging for our sellers, marketers, and countless other teams. We asked her for a few tips she would give brand-new sales reps just starting out on their cold-calling journey. Here's what she told us.