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📢 Featured on Digiday Excited to share a few thoughts in Digiday’s latest article on the unique approach brands can take during an “election-driven marketing blackout.” Thank you, Digiday, for the feature! With so much election coverage, brands have a unique chance to bring value and relief to consumers. For #multiculturalmarketing, being present is more than just being visible—it’s about delivering messages that truly resonate with diverse audiences and provide a meaningful escape. The goal isn’t just noise; it’s creating relevance. As we strategize for the weeks ahead, let’s focus on building authentic connections that reflect the values and perspectives of the communities we serve. #ElectionSeason #MultiSegment #MarketingStrategy #CulturalRelevance Orci
With the U.S. presidential election just days away, some agencies have advised clients and creators to pause their content until after the election. Others are scaling back on major ad campaigns during the election period and devising their post-election strategies — depending on which candidate wins and how the results look. This doesn’t necessarily mean every brand and creator is going completely quiet at this time — but it’s important that they’re mindful about the timing of their posts, said Amy Luca, global head of social at Monks. In this piece by Antoinette S., we also speak to Roee Zelcer fo Humanz, Erin (Lyden) O'Connell of GALE, Joey Chowaiki of Open Influence, Amy Cotteleer of Duncan Channon, Zachary Ricchiuti of Kepler, Sam Huston of DEPT®, and Zak Stambor + Rachel Wolff of EMARKETER.