Orange 142

📣 We're excited to announce that Direct Digital Holdings has unified our buy-side businesses, Orange 142 and Huddled Masses, under one brand to better support small and mid-sized businesses (SMBs) in the digital world! Together, the newly unified Orange 142 team is delivering a more comprehensive, integrated approach that empowers our clients with data-driven insights, the latest technologies, and optimized marketing investments to drive performance. By combining two teams with unique strengths, we’re able to offer even more impactful strategies across key areas—like influencer marketing, organic social media, OTT/CTV, video, and streamlined digital solutions such as website optimization and CRM implementation. These expanded capabilities are designed to help our clients seize every digital opportunity and elevate their growth. Mark D. Walker, CEO, Co-Founder, & Chairman of DDH, says it best: “By unifying Orange 142 and Huddled Masses, we’re building a buy-side business that optimizes client investments and levels the playing field with larger competitors.” Read more in our latest press release: https://hubs.ly/Q02WszJX0. #DigitalAdvertising #Growth #BuySide #DigitalTransformation #PressRelease

Incredible day at the Houston Supplier Diversity Expo 2024! 🌟 I had the privilege of attending the Houston Supplier Diversity Event on October 31, representing Direct Digital Holdings. It was a wonderful opportunity to connect with diverse suppliers, share insights, and explore innovative solutions that will help drive our industry forward. At Direct Digital Holdings, we firmly believe in the power of diversity and inclusion. Events like this aren't just networking opportunities; they're essential for fostering collaboration and driving meaningful change. Engaging with a variety of voices and perspectives enriches our business practices and strengthens our community. I was inspired by the creativity and resilience of the suppliers we met, and we are committed to building strong partnerships that reflect our values of innovation and equity. Together, we can create a more inclusive industry that benefits everyone. Thank you to the organizers and all the participants for a fantastic event! Let’s keep the momentum going! 💪🌍 #SupplierDiversity #DiversityAndInclusion #DirectDigitalHoldings #Innovation #Networking #HoustonExpo2024 #multicultural #growingaudiences #orange142 #directdigitalholdings #diversity #equity

Our latest case study spotlights Sarah Gray’s influencer journey! Partnering with Orange 142 helped her TikTok videos generate over 250,000 views, 2,700 shares and expand her brand presence. Learn more about how she’s turning followers into loyal fans. Read or listen here: https://hubs.ly/Q02XntjW0. #InfluencerMarketing #DigitalStrategy #CaseStudy #BrandMarketing #TikTok

🤠 What a time we had last week in downtown Austin, TX for #SEE2024! Thank you, Visit Clarksville, Tennessee, for the invitation, and a big shoutout to CrowdRiff for hosting such a fantastic event! Our Director of Business Development, Emily Parli, loved connecting with destination marketers, exchanging insights, and introducing our tech-enabled solutions that help DMOs of all sizes grow their reach and revenue through data-driven strategies. Here’s some of our favorite photos from the event. 📸 #TourismMarketing #DestinationMarketing #TravelMarketing #TravelandTourism Tennessee Department of Tourist Development Indiana Destination Development Corporation Michelle D. Hailey Reynolds Amanda Stravinsky Burton

See you at the Destinations Wisconsin Fall Tourism Conference from Nov 14-15th! Our Sr. Business Development Rep, Madisen Meyer, is ready to connect with industry leaders and showcasing how our tech-enabled solutions help Wisconsin tourism elevate their promotion and revenue through data-driven strategies. #TourismMarketing #DestinationMarketing #TravelMarketing #DestinationsWI

Join us at the VA-1 Governor’s Tourism Summit on November 14th from 3:45–4:45 pm, where our Senior Business Development Manager, Cassandra Razzi, will lead the Unlocking the Power of DEI in Hospitality & Tourism Marketing session. Cassandra will dive into key DEI dimensions, Virginia’s diversity landscape, the economic impact of DEI-focused advertising, and inclusive marketing best practices with real-world insights. As the Super Session Sponsor, we’re excited for Cassandra to connect with Virginia tourism leaders and demonstrate how our tech-enabled, data-driven solutions empower DMOs to expand reach and revenue. Book a meeting with her: https://hubs.ly/Q02WGK1g0. #2024VA1 #TourismMarketing #DestinationMarketing #TravelMarketing Virginia Tourism Corporation

We had a phenomenal time as Exhibitor Sponsors at the Pennsylvania Restaurant & Lodging Association Annual Conference in the Poconos! Cassandra Razzi enjoyed connecting with hospitality leaders from across Pennsylvania, sharing how our tech-enabled, data-driven solutions empower DMOs of all sizes to expand their reach and revenue. Here are some of our favorite photos from the event! 📸 Thank you to everyone who stopped by—we’re excited to keep the momentum going and help you achieve your digital marketing goals. #PRLAAnnualConference #TourismMarketing #HospitalityIndustry #DestinationMarketing #PRLA Tempest Visit Bucks County

Discover how Orange 142 teamed up with Wilson County Convention & Visitors Bureau (WilCo), a growing suburb located just outside of Nashville, to drive traveler interest with an authentic, homegrown influencer campaign featuring content creator Sarah Gray. From local storytelling to boosting engagement, this strategy led to 675,000 impressions, 34,000 unique engagements, and 2,700 shares. 📖 Read or 🎧 listen to how WilCo captured attention and inspired more visitors: https://hubs.ly/Q02W9W5C0. #InfluencerMarketing #TourismMarketing #SuccessStory #VisitWilCo #DestinationMarketing

We are Bronze Sponsors of the Maryland Tourism & Travel Summit, from Nov 6-8, hosted by MARYLAND TOURISM COALITION INC! This premier event brings together over 300 leaders from across the hospitality industry to network, learn, and discuss strategies for advancing Maryland’s tourism sector. Our Sr. Business Development Manager, Cassandra Razzi, is looking forward to connecting with industry leaders and showcasing how our tech-enabled solutions help DMOs grow their reach and revenue through data-driven strategies. Join us at #MTTS to explore new opportunities in tourism marketing! #TourismMarketing #DestinationMarketing #TravelMarketing #TourismWorks4MD

🤠 See you next week in downtown Austin, TX for #SEE2024, hosted by CrowdRiff! Our Director of Business Development, Emily Parli, is excited to connect with destination marketers from across North America, gain insights from industry leaders, and showcase how our tech-enabled solutions help DMOs of all sizes grow their reach and revenue through data-driven strategies. Our digital and performance marketing solutions can enhance your team’s capabilities, helping you grow faster. Excited for the opportunity to collaborate to meet your digital marketing goals! #TourismMarketing #DestinationMarketing #TravelMarketing #TravelandTourism