ICYMI: A few GOATs met up in Indy last night. We’re so proud to bring this group of elite athletes together! https://lnkd.in/guFZw44K
About us
Optimum Sports is the in-house sports marketing agency within Omnicom Media Group, with nearly two decades of experience working with some of the biggest brands in sports. By merging the worlds of sports media, sponsorship and creative, we create omnichannel platforms that effectively drive brand and business impact. We take a fully integrated approach to sports marketing by injecting specialists into clients’ traditional media practices, connecting sponsorship to the wider media mix and marketing platform. We have five specialized teams, delivering excellence across the spectrum of sports marketing: Strategic Consulting, Media Investment, Property Marketing Group, Zero Code (gaming & esports), Research & Analytics.
- Website
-
www.optimumsports.com
External link for Optimum Sports
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- New York
- Type
- Public Company
- Founded
- 2003
Locations
-
Primary
220 E 42nd St
New York, 10017, US
-
205 N Michigan Ave
Chicago, Illinois 60601, US
-
5353 Grosvenor Boulevard
Los Angeles, CA, US
Employees at Optimum Sports
Updates
-
Following the Paris Closing Ceremony, Delta Air Lines' brand new custom LA28 plane carried the Olympic Flag from Paris to Los Angeles to signify the Games returning to the US for the first time since Salt Lake City in 2002. As the inaugural Founding Partner of the LA28 Olympic and Paralympic Games, Delta's new LA28 plane showcases the Delta x LA28 integrated emblem, the first in history, which uses Delta's iconic logo to replace the "A" in LA. As part of Delta's commitment to reach net-zero emissions by 2050, Delta covered the cost of sustainable aviation fuel (SAF) to reduce the emissions impact of the LA28 Flag Flight. For each gallon of jet fuel consumed on the flights carrying the Olympic and Paralympic flags, Delta is displacing a gallon of conventional jet fuel and replacing it with a gallon of SAF for California-based flights. Upon landing, a reception was held at Delta's LAX hanger to welcome back Team USA and celebrate the Olympics being handed over to LA. Delta will also fly the Paralympic flag back to LA after the conclusion of the Paralympics in Paris on September 8th.
-
-
On Friday in Paris, our Kristen Gray sat with the Sports Business Journal, our partners at GMR Marketing and leading Olympic corporate partners to discuss all things brand marketing at the Paris Olympics! Moderated by SBJ's Rachel Axon, the roundtable covered the years of lead-up to the Games, the fan energy in Paris, NBC's Peacock strategy, and the unique marketing opportunities that the Olympics can deliver. Check it out: https://lnkd.in/gw38VERz
-
Congratulations to Team Lilly for a successful kickoff to its renewed Team USA partnership! We are thrilled to see all of the elements brought to life for Paris across NBCU and are especially honored to be a part of this moment as partners, with our activations both on the big screen but also on the ground in the City of Lights. At OS, we, too, believe that everyone deserves to be healthy and since we all only have one body, we need to fight like hell for it. We commend Eli Lilly and Company's efforts in the Health Equity space, particularly their Milestones into Meaning™ initiative, a charitable donation program created to help close the health equity gap in the U.S. Alongside Lilly, we congratulate and cheer on our athlete partners – Simone Biles, Sarah Hughes, Chase Kalisz, Suni Lee, Nick Mayhugh, Gabby Thomas, Roderick Townsend – and wish them the best outcomes as they compete on the world stage. Go Team USA!
Every milestone means something when you’re working toward a goal that seems insurmountable. Team USA athletes know what that’s like. We feel the same when it comes to health equity. Everyone deserves a chance at living their healthiest, which is why we’re not passing up any opportunity to support health equity efforts while celebrating Team USA’s achievements. Every Team USA medal, world, Olympic or Paralympic record in Paris means a donation from Lilly to charitable organizations working to improve health equity in the U.S. Learn more about the Lilly Milestones into Meaning™ program here: https://e.lilly/4bW6WX3 #WeAreLilly
-
-
Earlier this year we approached ESPN on behalf of Gatorade with a big idea; could the Best Male and Best Female Gatorade Player of the Year award winners be announced live on the ESPYs stage? What felt like a lofty goal quickly became a reality thanks to the incredible collaboration across Optimum Sports, ESPN, and our clients at PepsiCo. For Gatorade, this was a major evolution of their long-standing POY program and a way to drive cultural breakthrough of the award. For the athletes, this was the culmination of years of hard work (and it’s just the beginning!). We were thrilled to support this hard-earned recognition on the biggest stage. Congratulations to Cooper Flagg (Basketball) and Sadie Engelhardt (Track and Field) on winning this prestigious award!
-
-
Optimum Sports reposted this
“It’s not just about buying a couple units here or there in the women’s NCAA Final Four” - Kristen Gray, Managing Director at Omnicom Media Group’s Optimum Sports, defines the broader activation opportunities for Sports Business Journal’s look at what’s next for women’s sports investment following at a watershed moment, https://bit.ly/3VcSqFg #BeOMG
Consistency Will be Key as Women's Sports Aim to Boost Viewership, Sponsor Support - OMG Transformation
https://transformation.omnicommediagroup.com
-
Our own Kristen Gray and Amy Adelbush spoke with the Sports Business Journal last week about the growth of women's sports and how we consult clients to build impactful brand platforms in the space. They discussed how the rise in attention to women's sports will impact this year's upfronts, and how OS consults clients to develop a strategy that unifies partnerships, talent and media. Check it out: https://lnkd.in/gVyGHJa9
Consistency will be key as women’s sports aim to boost viewership, sponsor support
sportsbusinessjournal.com
-
We are incredibly excited for the launch of our latest partnership with Prime Video & Amazon Studios, as AT&T will serve as the lead sponsor for the WNBA (Women's National Basketball Association) on Prime Video, and the presenting sponsor of the National Women's Soccer League (NWSL) halftime show on Prime Video. Tune in on Thursday as Prime Video's WNBA coverage tips off, where AT&T will surround Caitlin Clark’s debut home game in Indianapolis. Thank you to our clients and partners at Amazon for this collaborative effort to ‘walk the walk’ in supporting the growth of women’s sports! https://lnkd.in/ed_kRYmd
AT&T, Amazon Prime Video Strike Women’s Sports Ad Deal Across WNBA, NWSL (EXCLUSIVE)
https://variety.com
-
Our Jeremy Carey spoke to Ad Age ahead of the Upfronts about the financial impact of the Women's NCAA Tournament, the opportunity with digital-only live sports distribution partners, and how OS consults clients to maximize corporate partnerships inside and outside of the commercial pod. Take a look: https://lnkd.in/g53uq5Hs
Sports advertising predictions—top trends to watch in the TV upfronts
adage.com
-
Earlier this week, we helped Delta Air Lines celebrate 100 Days Out to the #Paris2024 Olympics in partnership with NBCUniversal! On Wednesday morning, Delta's celebration of Team USA and The Olympic & Paralympic Movement took center stage on The TODAY Show, featuring Delta CEO Ed Bastian and Delta Athlete Ambassador Brooke Raboutou to deliver one lucky winner a trip to the Paris Games. The moment encapsulated how the Olympics brings out the best in us all. Together, we fly. #KeepClimbing https://lnkd.in/gae5Akt7
TODAY fan picked from plaza gets surprise trip to Paris Olympics
today.com