OpSec Security

How does a sports brand combine innovation and sustainability to elevate athleticism? With regulations tightening, can they achieve compliance while moving towards a more authentic, transparent, and sustainable future? OpSec imagined brand, NOVA, provides a reference for other brands as they navigate the evolving landscape of digital integration and brand protection. In response to the forthcoming introduction of Digital Product Passports and increasing transparency demands, NOVA embraced adaptation while confronting the unavoidable threat of counterfeits. Step into NOVA’s partnership with OpSec to discover how game-changing solutions reinforced credibility and drove a winning transformation: https://lnkd.in/ef572wRj #SupplyChain #RegulatoryCompliance #Authentication #ConsumerEngagement #SummerofSport

74% of consumers say they feel loyal to one brand, and product brands rely on licensing to drive engagement amongst advocates. Licensing is a pivotal tool for brand building in a competitive marketplace, but expanding complexity leads to vulnerabilities. Complicated licensing programs contribute to fragmented brand identity, administrative burdens, and unauthorized distribution. OpSec offers a comprehensive licensing solution. Our full lifecycle coverage streamlines licensing programs, adds pop to licensed products, and protects against fake goods and unwanted channel behavior. Learn more: https://lnkd.in/eQXdgZzZ Join OpSec at Brand Licensing Europe to discover our smarter licensing solution: https://lnkd.in/evePUBKR #Licensing #ConsumerEngagement #BrandLicensing #BLE

With a deep history and global reach, football remains one of the world’s most popular sports. As with any iconic identity, The Football Association (FA) and its official products are targets for counterfeiters. The FA partnered with OpSec for an approach to authentication that could be applied across different categories of merchandise and across partners. OpSec provided a range of product merchandising and authentication measures, including serialized product security labels and distinctive branding elements. By bringing together authentication and enhancement, the FA protected fans and funding from counterfeits while building brand consistency.  Understand the FA’s challenges and the brand protection solutions: https://lnkd.in/e38yT6qj #BrandIdentity #BrandProtection #AntiCounterfeiting #SummerofSport

“Barbiecue” sauce, a surprising collaboration between Mattel and Heinz, proved that brands are at play as they become more inventive with similar novel pairings. The rise of unique partnerships that push the boundaries of traditional licensing are reshaping the industry landscape. While these collaborations offer vast opportunities for growth, they also present challenges when entering unfamiliar product areas. Explore how expanding brands can navigate these new frontiers: https://lnkd.in/dX-pYQdG Learn how OpSec supports licensing expansion at Brand Licensing Europe 24-26 September: https://lnkd.in/dd75cYgs #Licensing #ConsumerEngagement #BrandLicensing #BLE

In today’s digital era, sports brands face complexities such as maintaining content control and meeting evolving audience demands. The rise of piracy has been driven by accessibility and pricing, while costing the global sports industry billions annually. However, innovative content strategies can convert those who turn to piracy into paying fans. Initiatives like MLB’s Film Room show how brands can strike a balance between fan engagement and content protection. To combat a fragmented media landscape and outcompete piracy, embracing innovation and new strategies is key. Refresh your strategy to safeguard and monetize moments of magic while engaging with fans: https://lnkd.in/ezqpERZR #Streaming #DigitalInnovation #SportsMedia #SummerofSport

How can heritage brands maintain integrity in an era of increasing counterfeit? Can tradition and innovation work together to overcome modern challenges? OpSec imagined brand, FERO, redefines the fight against counterfeits and drives new ideas to preserve their legacy. FERO has long captivated golfers with high-quality equipment and innovative apparel, earning the trust of both professionals and amateurs. Their collaboration with OpSec explores how security measures are matched with existing aesthetic to enhance rather than detract from the luxurious appearance. Read how FERO used advanced authentication solutions without sacrificing elegance to maintain trust and value: https://lnkd.in/edSkKTFJ #Authentication #AntiCounterfeiting #BrandEnhancement #SummerofSport

The game is changing for women’s sports, bringing huge opportunities for everyone involved.   The WNBA drew 3.4 million viewers for their All-Star 2024 Game, up 305% from last year. Paris 2024 was the first Olympic Games with equal numbers of female and male athletes competing – a huge step for inclusivity. As women’s sports are moving from sidelines to primetime, are lessons gained from men’s sports a blueprint for success or a constraint on creativity? Prepare to make your play in this sector by exploring our latest Brand Matters report. Read our blog for an overview and key themes: https://lnkd.in/eV4MaCt5 Download the full report: https://lnkd.in/ecSHbY5Y #SportsMedia #BrandProtection #BrandLicensing #ConsumerEngagement #SummerofSport

As the summer season unfolds, sports fans have an unparalleled lineup of events to choose from. From the excitement of the Olympics and Paralympics to the rush of the Euros, Wimbledon, and the ICC Cricket T20 World Cup, there's been no shortage of action to captivate fans worldwide. However, fake memorabilia, fraudulent ticketing, and pirated broadcasts can spoil a moment forever. Ensuring an authentic experience is crucial for fans looking to make the most of their experiences. Fake merchandise fails to match the quality and durability of the genuine article and often has more damaging effects. Likewise, while the convenience of online media is popular, illegal streams can bring cyber threats and identity theft. Whether it’s buying memorabilia, getting tickets, or choosing a streaming service, sticking with verified channels enriches the fan experience and sustains investment in sport. Learn how authenticity extends beyond the field: https://lnkd.in/eJFKfgvc #SummerofSport

Online threats have become increasingly prevalent for brands as counterfeiters and grey market sellers have adapted to e-commerce platforms and policies. Our dedicated team understands these issues and thrives on solving them with innovative thinking and techniques. Go behind the screens to learn how Kaitlin Watson, an OpSec Customer Success Manager, helps brands transform their brand protection strategies for household names. With a keen focus on overcoming the cunning tactics of counterfeiters and unauthorized sellers, she shares her experience in building defense mechanisms for a diversity of brands. Hear directly from Kaitlin, as we share her voice and viewpoints on implementing innovative strategies through technical solutions: https://lnkd.in/eRWHhk6k #eCommerce #IntellectualProperty #BrandProtection #AntiCounterfeiting

How do brands protect authenticity in a digital age? Can they reinforce trust with a focus on innovation and sustainability? NOVA, an OpSec imagined brand, challenges the typical notions of brand protection and implores you to think creatively about new solutions. As a sports footwear brand, NOVA integrates advanced technology with a sleek, modern design ethos. Iconic designs and innovative features captivate athletes and fashion enthusiasts alike. Adapting to tightening regulations and demands for transparency became unavoidable with the looming threat of counterfeit products diluting revenue and trust. To implement strategies that seamlessly complemented their branding, NOVA partnered with OpSec to introduce new initiatives. Featuring a unique digital identity (UID), a 2D data matrix and secure UV print, NOVA’s products now ensure authenticity, meet DPP regulations and engage consumers like never before. Step into NOVA’s story of transparency and creativity, and learn how their successful partnership with OpSec reinforced trust and pioneered change: https://lnkd.in/e6vBwTBP #SupplyChain #RegulatoryCompliance #Authentication #ConsumerEngagement