With the CTV industry rapidly growing in APAC, advertisers and publishers alike have a massive opportunity. Read more from Audrey Michelin on how bringing transparency to CTV alongside this growth is paramount: https://bit.ly/3z7FgRA #DemandMore #DemandTransparency #CTVadvertising
OpenX
Technology, Information and Internet
Pasadena, CA 28,757 followers
The most innovative independent supply-side platform.
About us
OpenX is the most innovative independent supply-side platform. And we believe that you deserve a better ad selling and buying experience. Demand addressability, transparency, and sustainability. Demand more.
- Website
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http://www.openx.com
External link for OpenX
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Pasadena, CA
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Advertising Technology, Yield Optimization, Ad Serving, Ad Exchange, SSP, Mobile, Header Bidding, GCP, and Ad Tech
Locations
Employees at OpenX
Updates
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What should buyers consider when evaluating identity solutions? ID5.io's Caitlin Borgman shared how OpenX and ID5 are driving value for brands and publishers through our partnership on the OpenX blog. Check it out: https://bit.ly/478Hqg9
Spotlight Series: Caitlin Borgman, Chief Commercial Officer at ID5 | TheXchange
https://blog.openx.com
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Thrilled to announce OpenX has been named a finalist in TWO categories in the Digiday Technology Awards. Congrats to Ana Calabrese for being a finalist for Best Data Lead and the entire team for being a finalist for Best Sell-Side Programmatic Platform. https://bit.ly/3XlOAKL #DemandMore
Experian, Intuit Mailchimp and Rise are among this year’s Digiday Technology Awards finalists
digiday.com
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Are you savvy when it comes to privacy regulation? Working with partners who can help ensure you're implementing privacy-first strategies is paramount. Our Head of US Privacy Julie Rooney spoke with AdExchanger's Allison Schiff on Maryland's upcoming data-privacy law going into effect and its potential implications to advertising. Read more here: https://bit.ly/4cKTXYD
Don’t Sleep On Maryland’s Strict New Data Privacy Law | AdExchanger
adexchanger.com
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How does transparency create an advantage for buyers? To start, working with partners who offer transparent reporting and create transparent classifications of inventory. Read more from Stacy Bohrer in the Association of National Advertisers here: https://bit.ly/3MGiKTb #DemandMore #DemandTransparency
Transparency: A Marketer’s Advantage
ana.net
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We're thrilled to be a finalist for the AdExchanger Awards for TV by OpenX, our initiative to create more transparency in CTV for buyers and publishers alike. Check out the full list of finalists here: https://bit.ly/4dBEn2y See you at #PROGIO when the winners will be announced!
AWARDS 2024 | AdExchanger
adexchanger.com
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How can publishers stay ahead of signal loss? Mitchell Greenway provides a game plan, including working with trusted partners, in Campaign Asia-Pacific. Read more: https://bit.ly/3yEWaXD #DemandMore #DemandAddressability
Why the testing of cookieless alternatives must continue despite reprieve from Google | Opinions | Campaign Asia
campaignasia.com
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As we continue to innovate and bring curation solutions to market, today we announced advanced keyword targeting allowing advertisers to target users based on their specific interests and behaviors in real-time. We've also expanded our ConteX marketplace to add 4D Contextual Targeting & Insights, Neuwo, Reticle, and ShareThis. Read more in ExchangeWire here: https://bit.ly/3YS45va #DemandMore #DemandAddressability
ConteX Marketplace Offers Contextual, Premium Audience Targeting | TheXchange
https://www.exchangewire.com
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How do you successfully scale teams and navigate a career in adtech? Stacy Bohrer chatted with AdTechGod (™) on her adtech tenure and how working at as SSP is all about curation for buyers. Take a listen and check out the highlights on our blog: https://bit.ly/3YQu46c #Adtech #Innovations #Transparency
OpenX Talks Curation, Responsible Media, and Transparency | TheXchange
https://blog.openx.com
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What should you look for in an SSP? Read Matt Sattel's piece in Performance Marketing World on working with partners who are innovating on curation, ensuring direct relationships to supply at scale and giving buyers more control: https://bit.ly/4fS9dFS #DemandMore #DemandAddressability #Curation
Shopping for a stand-out SSP? Here’s what you need to know
performancemarketingworld.com