What can we as an industry do to advance programmatic TV adoption in Europe? Collaboration across the ecosystem is a great place to start. Read more from rowena taylor on the European Programmatic TV Initiative: https://bit.ly/4e8bKd0
OpenX
Technology, Information and Internet
Pasadena, CA 29,228 followers
The most innovative independent supply-side platform.
About us
OpenX is the most innovative independent supply-side platform. And we believe that you deserve a better ad selling and buying experience. Demand addressability, transparency, and sustainability. Demand more.
- Website
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http://www.openx.com
External link for OpenX
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Pasadena, CA
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Advertising Technology, Yield Optimization, Ad Serving, Ad Exchange, SSP, Mobile, Header Bidding, GCP, and Ad Tech
Locations
Employees at OpenX
Updates
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What's better than an afternoon of puppy cuddles and making an impact? Thanks to Givsly and Horizon Media for an awesome afternoon supporting mental health awareness!
With the craziness of Q4 in full swing, it’s more important than ever to prioritize mental wellness! Last week, Horizon Media and OpenX teamed up for ‘De-Stress with Dogs’ because what better way to unwind than with puppy cuddles?! The event also featured fresh-squeezed juices and raised donations for mental health nonprofits, such as The Loveland Foundation, NAMI-NYC, and Active Minds, thanks to OpenX’s sponsorship. It was the perfect wellness-themed happy hour to recharge, relax, and support employee mental health! #MentalHealthMatters #DeStressWithDogs
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What does the future of retail media hold? Michael Guzewicz shared his thoughts in ExchangeWire. Read his full comment here: https://bit.ly/3AhRXtw
What does retail media need to do next? - ExchangeWire.com
https://www.exchangewire.com
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We're thrilled to be a finalist for Givsly's Impact Awards in the Sustainability Stewards category! Spread the word and place your vote between now and November 6th: https://bit.ly/3YbUBJa #DemandMore #DemandResponsibility
2025 Impact Awards - Finalists Voting Form
https://typeform.com
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What does the future of CTV look like? Anna Hitchins joins DataBeat for an engaging conversation on the benefits of biddable, creating more transparency in CTV, and more. RSVP today:
𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐨𝐮𝐫 𝐏𝐨𝐰𝐞𝐫 𝐏𝐚𝐧𝐞𝐥 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐂𝐓𝐕 𝐖𝐞𝐛𝐢𝐧𝐚𝐫!https://lnkd.in/gQXajjC3 Get ready to dive deep into the world of CTV Advertising with some of the sharpest minds in the industry! 🌐From game-changing insights to tackling real-world challenges, our panel will discuss everything you need to know to stay ahead in the CTV game. This is your chance to get exclusive access to strategies that will help boost your ad performance and revenue growth! What You’ll Gain: - 𝘛𝘩𝘦 𝘭𝘢𝘵𝘦𝘴𝘵 𝘵𝘳𝘦𝘯𝘥𝘴 𝘪𝘯 𝘊𝘛𝘝 - 𝘙𝘦𝘢𝘭-𝘸𝘰𝘳𝘭𝘥 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘵𝘰 𝘰𝘷𝘦𝘳𝘤𝘰𝘮𝘦 𝘵𝘩𝘦𝘮 - 𝘍𝘶𝘵𝘶𝘳𝘦-𝘳𝘦𝘢𝘥𝘺 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘵𝘰 𝘥𝘳𝘪𝘷𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 🎤 Meet the Panel: Fred Godfrey, CEO & Co-Founder Origin Anna Hitchins, Director of Account Management, Publisher Development OpenX Paul Salomone, CEO OnCore Digital Ashok Ganapam, CEO DataBeat Don’t miss out—secure your spot now! 👉 Register Here: https://lnkd.in/gQXajjC3 #DataBeat #CTV #CTVadvertising #livewebinar #videomarketing #adtech #digitaladvertising #programmaticads #CTVstrategy #adoperations #futureofCTV #webinar #programmaticadvertising
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Are your CTV budgets all allocated upfront or do you have a scatter budget? Nick Cuniffe breaks down how CTV is evolving to meet buyer needs and protect publisher monetization through biddable. Read more in Streaming Media Magazine here: https://bit.ly/3Yymsoq #CTVadvertising
Biddable CTV is the New Scatter
streamingmedia.com
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Battle ground states can make or break your campaign. Easily target swing state voters leveraging our curated packages. Learn more: https://bit.ly/3BTO1zP #PoliticalAdvertising
Political Packages
https://www.openx.com
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Last month our Product & Engineering teams got together in Poland to innovate on new ideas, celebrate employees who have made outstanding contributions to the organization, and have some fun! A great week, with great people! Check out our open roles in product & engineering: https://bit.ly/3A53fRN #Careersinadtech Rich Calkins Gil Sommer Laura Thatcher, CSM, SPL
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Are you headed to Beet.TV Retreat Santa Monica next month? Both Matt Sattel and Erika Loberg take the stage to share how advertisers can find their audiences on CTV and publishers can secure better monetization with enhanced controls. See you there: https://bit.ly/407fmbC #BeetRetreat #CTV
Beet Retreat Santa Monica 2024
events.beet.tv
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What should publishers look for in an SSP? How does the evolving role of an SSP drive value for publishers? Catch Rebecca Bonell Woolcott on The Women in Programmatic Network tomorrow— she'll dive into these topics and more!
The Women In Programmatic Network - USA will host a webinar: 🔍 What to Look for in Your SSP Partner 🤝🏾 📅 October 17th at 2pm EST Please join the The Women in Programmatic Network as we hear from Rebecca Bonell Woolcott of OpenX. 👉🏾 Rebecca will share key items publishers should look for when deciding on their SSP partners, including how to optimize their revenue and ad stack. 🧠 A bit about our expert: Rebecca Bonell is a seasoned Business Development Senior Director at OpenX, based in New York. With over a decade of experience in adtech and digital media, Rebecca has established herself as a strategic leader with a proven track record of driving revenue growth and fostering key partnerships. Link to register in comments! #TheWomeninProgrammaticNetwork #TWIPN #OpenX #Programmatic #TheFutureisFemale
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