ON_Discourse

Today’s internet was once referred to with anchorman authority as the information superhighway. Now, access to all of the world’s data is no longer a meaningful novelty. The IQ web is old news. EQ represents a shift in power, from a web that traded on information and data to one that will trade in human emotion. AI companions, trusted communities, group messaging, and owning our identities will replace search and social media. The EQ web is coming. Read more insights like this in our Internet 2025 report. Get access here: https://lnkd.in/e9b9n_hj

In our new ON_Discourse series, Peter Pawlick, Principal and Head of Experience at Proto, dives into 'The Future is a Simulation,' reflecting on the pivotal discoveries humanity has achieved through simulation. With the power of AI, the democratization of simulation is set to revolutionize how businesses make decisions on innovation. The shift could challenge and even displace traditional methodologies like Design Thinking, Agile, and Lean by accelerating development cycles, enhancing precision in market fit, and significantly mitigating risk. https://lnkd.in/gvVHJUVY #AI #Innovation #Simulation #ExperienceDesign #weareproto

This provocation is so big we serialized it: Remember move fast and break things? That phrase gave birth to a consulting industry built on design thinking, agile, and lean workflows. We found someone to tell you that all of that is getting replaced by a new method with a long history. We're calling it Safe to Fail: The Future is a Simulation, from Peter Pawlick at Proto. Part 1 digs into the ancient history of this method. Follow us for the rest of the series. https://lnkd.in/gvVHJUVY

Beth Lester Sidhu, Chief Brand and Communications Officer at Stagwell, is a member of the ON_Discourse network. Beth has built a career at the intersection of business, news, and politics. Starting out as a journalist in presidential campaigns, she parlayed her fascination with high-stakes events into one of the most successful events businesses in media. While the rest of the publishing industry was struggling to earn revenue, Beth built up Politico’s award-winning events division from scratch. She has a knack for turning good ideas into massively successful enterprises. In her role at Stagwell, Beth drove the development of the Sport Beach activation. The concept for this beach came to her from an agency in the Stagwell Group; Beth’s leadership turned a promising idea into one of the buzziest beaches in Cannes. In only its second year, Sport Beach drove over 7,000 participants and some of the biggest brands, celebrities, and executives in the industry. Beth has facilitated a close collaboration between Stagwell and ON_Discourse at key industry events. As a member she has MC’d closed door discourse dinners at SXSW, engaged in activations at CES, and helped us drive a debate on the main stage at Sport Beach in Cannes.

This week's newsletter has a new feature: real-time disagreement. We shared Chmiel's draft to our Expert Network and included their feedback in the same newsletter. Subscribe today and get a new provocation every week.

Craig Elimeliah, Chief Creative Officer at Code and Theory, is now a member of the ON_Discourse network. Craig brings twenty years of experience creating, leading, and developing award-winning digital products for the biggest brands in the world. In the course of his career, he has built a reputation for pushing boundaries and adopting new technologies ahead of the curve. His insatiable curiosity and creativity explain why he has 4 patents in his name, launched multiple successful online marketing businesses, and a trophy shelf full of industry accolades like Webby’s, Clios, and LIA, among others. So far as a member, Craig has consistently pushed the discourse into unconventional perspectives that stretch the imagination and unlock new ways of understanding the untapped opportunities on the internet. He is not afraid to provoke, pushback, and consider new ways of thinking.

What is your go-to media distraction? We kicked off last week's Group Chat with this icebreaker. Then we dissected the desiccated carcass of Quibi to see if there are any ideas on the internet that turn off our constant need for distraction. Our chat was stocked with C-Suite executives representing video production, creative, marketing, and analytics. And the biggest media distraction we talked about? It started out with an appreciation for the Dumpling Machine on TikTok. https://lnkd.in/eBQU6G-4

How many of you are reading this post while focusing on something else? Welcome to distraction media. Yesterday's ON_Discourse Group Chat focused its attention on distraction. One of the participants - a digital media executive with twenty years experience in analytics and audience insights - said this: “Why are we calling it a distraction? Just because it's shorter content? Maybe we're defining distraction on outdated models. When you think about it from another angle, the subject matter, the rabbit holes, the opportunity to actually chase the breadcrumbs in short-form content... From a consumer consumption perspective, that's actually a lot deeper that passive watching.” Speaking of distraction, don't you need to get back to work? 😎

Here's our Head of Discourse talking about this week's newsletter. At first glance it's about Quibi, but it's really about distraction media. Check it out and don't forget to subscribe to get a new provocation delivered to you every Wednesday. https://lnkd.in/etyumu8t

Overheard from last week's Group Chat about the Olympics: “I find Snoop super interesting because he's basically, like, coin operated, right? Like you just throw in a coin and Snoop turns up, he does his thing, and then he leaves again, right? Most people aren't like that. New social media athletes want to partner with brands and develop IP that shares their values.” Lots of our members think Snoop won the Olympics.