OMG Commerce reposted this
Sharing a quick note inspired by a mentoring session I had last week with a client. She was eager to implement Target CPA bidding right off the bat, but the account had barely 10 conversions in the past month. Here’s the thing about using AI in Google Ads: It needs data to learn. AI is like having a smart assistant, but it’s only as good as the info you give it. Some rules for long term results: ➡ Consistency is key. Make sure conversion tracking is always on point. Messy or inaccurate data throws everything off. ➡ Give it time. Even when you have enough conversion data, the AI needs a ramp-up period (usually 1-2 weeks) to get things dialed in. ➡ More data = better results. The more conversion data you feed the AI, the better it gets at predicting what works. Don’t rush AI. Add micro conversions if you need to (those high intent website actions like check out initiation, etc) that can help move it along. #GoogleAds, #SEM, #PPC, #SearchMarketing, #AI, #BiddingStrategies