Olo

📹 Leading restaurants like bartaco, California Fish Grill, and First Watch Restaurants trust Olo to deliver visibility and deep insights into guest preferences and behavior. Download our ebook on guest lifetime value to learn how your brand can attract and retain more loyal guests. https://bit.ly/49TcDEb

My spouse and I eat out six+ times a week. And when we're at home in KC, we tend to frequent a short list of local faves. We love the great food, and also the hospitality that comes when the staff knows us and our preferences. As the head of Marketing at Olo, I see first hand the positive business impact when our customers leverage technology and data to enable Hospitality at Scale. That only happens when restaurants know their guests. This blog nails it. #restaurants #hospitality #technology #data #insights #scale #digitaltranformation https://lnkd.in/gF9Qw6Yb

Take notes ✍️ The kids of Olo are taking us to school and sharing what they think restaurants will be like in the future.

Dust off your boots, we’re headed to Texas 🤠 If you're attending FSTEC, add this event to your calendar to save our booth number. To book a meeting with our team onsite, click the link in the event description. See you there!

Every Sunday in the summer, I get to be a super dad. My superpower? Ice cream.  More specifically, skipping the line when getting ice cream. It’s become a ritual for our family to grab a treat from Dairy Queen after soccer practice on Sunday afternoons. The Dairy Queen app, designed by our partners at WillowTree, is beautiful and thanks to Olo’s integration with Radar, our order gets started at the perfect time as we drive towards the store. Even when the store is packed on a hot Sunday afternoon, we get to skip the line and I look like a total hero to my kids. The Blizzards always taste sweeter knowing that our partnerships with Kevin Baartman, Troy Bader, Nick Patrick, and everyone at DQ, Radar and WillowTree power these kinds of moments for families across the country. Hope you all have a wonderful Labor Day weekend ahead with lots of ice cream, and no lines!

We are thrilled to welcome Millburn Deli to Olo! 🥪 Order online: https://lnkd.in/eTnhW2D3 🤝 Launched in partnership with Thanx

❌ Myth: Digitizing the guest experience makes it less personal. ✔️ Fact: Digital touchpoints enable you to collect, analyze, and act on transactional and behavioral data in ways that allow for more personalized guest engagements. Watch our exclusive interview with California Fish Grill CMO Mark Hardison to discover how the brand makes every guest feel like a regular: https://lnkd.in/edAcivT8

Living in SoCal, I can assure you not all traffic is good traffic. Here’s why that’s true for #restaurants, too. As #inflation and a litany of other factors outside operators’ control have caused traffic to dip, many brands have pivoted to discounts and promotions. Those tactics may lead to short-term wins, but they also come with some long-term risks: 📉 Profit erosion: Lowering prices to win visits ultimately eats into your bottom line. Everyone loves a good deal, but if you’re not careful, you can discount and BOGO profits into oblivion. 🚰 Watered-down value propositions: If you’re not a value-based brand, suddenly competing on price muddies the waters for what your brand is all about. When guests associate you with a one-time deal, it becomes a lot harder to win their next visit if their baseline value expectations have shifted. ↔️ Overemphasis on transactions vs.guest relationships: When you home on on traffic and transactions as KPIs, you risk losing sight of what actually drives loyalty. Digitally mature restaurants have applied the lessons learned from retail over the 10+ years and made guest lifetime value their North Star metric—because when you make a guest feel like a regular, they’ll be a lot more likely to become one. Increasing orders is mission-critical for any restaurant—but how you do it matters, too. When you’re equipped with the right tools and data, you’ll find yourself having a lot more levers to pull. 

Tomorrow is #NationalWaffleDay I remember long drives from Miami to Orlando as a kid - spotting those tall signs would give us hope that it was time for a break and some waffles, no matter what time of day it was! Sitting at a similar booth years later with Noah Glass is a surreal experience. Working at Olo and supporting beloved brands like Waffle House through their digital transformations is like the first bite of a pecan waffle. Thank you Patrick Marshburn and the entire Waffle House Team for the great partnership.  Hope you all enjoy #NationalWaffleDay tomorrow, great reason to order a waffle and give Borderless a spin while you're at it!

Is this your reality? 🫣 Catering has the power to easily 10x weekly store sales, but your existing tech may be creating nightmare-ish hurdles, and at what cost? We created a guide to show you how to hit the ground running with a fully integrated catering solution: https://lnkd.in/dkiN3ZYX