Attributing a clear ROI to branding efforts isn’t as easy as many business leaders would like. But, that doesn’t mean there aren’t real benefits to investing in your brand. If you’re running a business or a marketing team—or, if you’re trying to make a business case for brand investment—it’s critical that you understand all the ways branding will help your organization. It’s also important to understand the very real costs of neglecting your brand. Interested in learning more? Start here.
About us
Founded in 2003, the team at Olive & Company has dedicated our existence to a single purpose: providing transformative marketing solutions that differentiate brands, connect with customers, and deliver results. The tools and tactics have changed over the years, but our collective passion for serving clients remains unaltered. How do we do it? By blending research, strategy, and creative to build authentic brands and compelling marketing experiences. From kicking off the earliest stages of discovery to defining and implementing your brand to optimizing the performance of your website and inbound marketing campaigns, we employ an efficient process that fosters creativity and focuses on results. That’s the Olive approach, and we’re confident it will help your organization achieve its vision.
- Website
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http://www.oliveandcompany.com
External link for Olive & Company
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- Minneapolis, MN
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Marketing Strategy, Content Strategy and Creation, Web and Interactive Design, Digital Marketing Services, Search Engine Optimization, Digital Advertising, Content Marketing, Lead Generation, Brand Strategy, Brand Identity, Web Design, Web Development, Web Strategy, Digital Strategy, and Strategic Website Management
Locations
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Primary
Get directions
125 Main St SE
Suite 343
Minneapolis, MN 55414, US
Employees at Olive & Company
Updates
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When All Energy Solar decided to refine their brand and overhaul their website, they knew they wanted to position themselves for growth without sacrificing the values and characteristics that had contributed so much to their success. Find out how we helped All Energy Solar achieve their vision.
Supporting New Market Growth While Preserving Essential Values for All Energy Solar - Olive & Company - Minneapolis MN
oliveandcompany.com
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Olive & Company reposted this
Is your website struggling to #convert? Are your #sales stagnating? Do you generate traffic but not #leads? It could be problems with your website, or it might be faults in your brand that are impacting marketing efforts. Read our tips on diagnosing website vs. brand identity issues and charting a course to conversion-boosting consistency now: https://bit.ly/3SEpjYZ
Do You Have Website Problems or Brand Problems?
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Olive & Company reposted this
Say goodbye to mixed messaging and hello to a unified brand identity that resonates with your audience. We dive deep into the 8 essential steps to establishing brand consistency across all your touchpoints. Intrigued? Ready to unlock the power of brand consistency? Head over to the Olive & Company blog to read the full article and get actionable tips to implement these strategies: https://bit.ly/4a9gQnJ
8 Steps to Establishing Brand Consistency Across Every Touchpoint
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Here's a quick #MarketingTip: Focus on the benefits, not the features! People care more about how your product or service will improve their lives than the technical details. For example: Feature: Our CRM software has a user-friendly interface. Benefit: Our CRM software makes it easy to manage customer relationships, saving you time and boosting sales.
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Do your #LeadGen efforts include cold-contacting potential customers? Google and Yahoo’s new spam policy updates in February changed quite a bit for both #B2B and #B2C companies using cold email outreach and can lead to some potentially harsh penalties. #MarTech has the guide to help navigate the new rules: https://bit.ly/43tvB2p
Navigating new spam policies: A guide to effective cold email outreach | MarTech
martech.org
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It doesn't matter if it's building your company's #MarketingStrategy or writing a single social media post, create a strong brand narrative and your audience is bound to connect. Make your brand memorable and harness the power of storytelling by saving this post for future reference:
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Choosing a #DigitalMarketing agency is a big deal for any business. The right agency partner can help your company overcome challenges, boost marketing performance, and fuel business growth. The wrong agency, on the other hand, can waste your time and your marketing budget. Here are 12 factors to consider when choosing an agency to partner with: https://bit.ly/49Zsjqg
12 Factors to Consider When Choosing a Digital Marketing Agency
oliveandcompany.com
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Does your business employ personalization in your #website or #marketing tactics? HubSpot's 2024 State of Marketing Report says 94% of marketers noted that personalization boosted sales.
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