💫 First I get obsessed with an idea. Then, I get obsessed with the founder.
🕗 I haven’t spent much time talking about my advisory roles here, so this month, I am going to highlight some of the founders and brands that I have the pleasure of supporting behind the scenes.
🚀 First up is Sophia Cheng, the founder of Oddball: a chef-crafted, whole-food based snack company looking to break the mold in how we eat.
🍇 First product? A real fruit jiggly snack that brings you back to what truly matters—clean, honest, and absolutely delicious eating. No frankenfoods, no empty health claims, no added sweeteners or preservatives. Just jellies made with clean, all-natural ingredients that you can feel good about.
🙏 When we met over a year ago, I was so impressed by Sophia’s dedication to challenging the status quo with a product that's true to her heritage, and historically, vastly processed.
🪄 Drawing inspiration from her childhood in Singapore, Oddball embodies balanced eating principles through its commitment to health, texture, whole-food snacking, and plant-forward choices. This isn't just jelly – it's a movement towards redefining snacking norms that have prevailed for over a century in the US.
📣 Join Us: Oddball is on the hunt for content and design interns who have a passion for food innovation and are ready to join a dynamic, early-stage start-up. Oddball is an equal opportunity employer. We encourage candidates of all backgrounds and experiences to apply!
✅ Please submit your resume, why you’re interested in the role, and any relevant portfolio or social media samples to [email protected] by February 12!
#Oddball #Advisory #CPG #InternsWanted
