OKRP

BIG NEWS: Now that our companies have officially teamed up as BarkleyOKRP, we're merging LinkedIn pages, too. Plan on us bringing you double the creative firepower, double the industry insights, and one hell of a #modernconsumer experience. Welcome to the next chapter of bold, no-BS branding. Buckle up; it's going to be a wild ride. Follow us here: https://lnkd.in/d4gKxY-9 #BigIndie #WholeBrandThinking OKRP x Barkley

Our big indie just got a little bigger! Welcome Sean Corcoran, our new President of Media and Analytics. He sat with Ad Age to spill the tea on what to expect. Check out the full article: https://lnkd.in/g7Wb6RH2. #Independent #Advertising

It's an exciting time to be a WNBA (Women's National Basketball Association) fan! But high viewership means high exposure and, unfortunately, more online hate. It’s time to block it and support players' mental health. So, we’ve teamed up with The Net x The Chicago Sky WNBA to do just with our latest campaign, “Block The Negativity, Post Up Positivity.” This year, we developed an AI-powered tool to block the negativity on Chicago Sky players' feeds in real time. To launch it, we created a powerful film showcasing the side effects of online hate. Visit https://takeittothe.net/ to learn more about our mission and what you can do to help #PostUpPositivity. #ClientLove https://lnkd.in/gjPfZNtv

Our CEO, Jeff King, spoke with the Kansas City Business Journal about the agency's growth strategy through mergers, acquisitions, and investment in talent and technology.  BarkleyOKRP's mission is to create a "big indie" model that competes with industry giants and maintains our independent spirit and Midwest values as we expand into new markets across the U.S. #AddGood #BigIndie #Advertising https://lnkd.in/g6i2RTQi

We'd like to thank our BarkleyOKRP BLAC Interns for their dedication, enthusiasm, and willingness to jump into any project this summer! Danielle Y. (left) is an entrepreneurial production, art direction, and design powerhouse. And Elias Tate, fresh from The One School US, Chicago Cohort, rocked art direction and design with his unique flair. BLAC is a 12-week, paid internship for creative thinkers at ad agencies nationwide. Interns dive into shared experiences, resources, and projects, building a network of peers and leaders who'll have their backs for life. We're champions for a more diverse and inclusive advertising industry, and we aim to inspire — and be inspired by — a new generation of Black talent. Here’s to creating safe spaces where every voice is heard and celebrated. Let the creativity commence! For more on the program, check out https://lnkd.in/gX32DeQq. #CreativityDemandsDiversity #AddGood #BLACinternship BLAC Internship Program

Last week, Google dropped a bombshell: third-party cookies are sticking around. Yep, you heard that right. Curious how we ended up here? Our content wizard, Eden Pierson, breaks it all down. Dive in: https://lnkd.in/gee86mid Google's move to keep third-party cookies while rolling out a new user-choice experience is like mixing oil and water — fascinating but a bit of a mess. Got questions? Fire away! #ThirdPartyCookies #DataPrivacy #PrivacySandbox #GoogleNews

It’s hard to keep up with the seismic shifts of social media these days, but don’t stress. We’ve got you. Our State of Social report will help your brand keep a thumb on the pulse and pace of change in social media. Find out where social has been, where it is now, and where it’s going so you can prioritize your organic and paid efforts and build long-term strategic partnerships to reach your audiences. Check out the full report here: https://lnkd.in/gEuVnHha. #SocialMedia #DigitalStrategy #ModernConsumers

"AI changed the way my agency worked almost overnight. It did not take jobs, it made our lives easier. Our creative teams quickly taught themselves to use Midjourney in the messy middle ground of ideation and pitching ideas. This changed everything for us." - Tom Demetriou, ECD, BarkleyOKRP #ArtificialIntelligence #Advertising #Creativity cc: shots https://lnkd.in/gFviBU4J

We did it! Thanks to our rockstar Impact team and awesome clients, BarkleyOKRP is still proudly B Corp Certified. In 2021, we became the biggest indie firm to snag this badge. Less than 2% of U.S. agencies can brag about that! Our #AddGood mantra pushes us to use business for global awesomeness. Whole brands create a big impact. We’re proud to rock the B Corp badge and continue the movement for positive change. #BCorps #ThisIsBarkleyOKRP #PoweredByPurpose #Recertified

On or around June 19th, 1865, word of the Emancipation Proclamation finally got around to some of the last enslaved peoples in Galveston, TX, stating that slavery had indeed ended. And so Juneteenth was born – a holiday that has been celebrated in a multitude of ways by a variety of people for over 150 years. But in June 2021, it was officially celebrated as a National Federal Holiday. But with anything “new” comes questions. And as BarkleyOKRP’s ERG, The Hub and Putney would have it, we wanted to alleviate some of the pressure from Black People to teach others about the history. Our response: CHAT Juneteenth – an innovative tool that helps people educate themselves on this piece of American History by simply asking questions about the holiday. So we can get back to doing what we've been doing on Juneteenth for over 150 years. Built on the Putney website, including the efforts from nearly 20 Black American employees from BarkleyOKRP, the chatbot exclusively answers questions about Juneteenth, in its own voice and gives you resources to continue your educational journey. Visit the link below to use ChatJuneteenth for yourself – don't be afraid to forward to your friends and family to also educate themselves – and then show us how it works for you. https://lnkd.in/ggNEbaaS Alright, now we're going to celebrate how we celebrate. #CelebrateHowWeCelebrate #Juneteenth #AddGood