OOH advertising is on the rise, with a 4.3% increase in revenue in Q3 2024. Digital OOH is driving significant gains, with a 7.3% increase from last year. As OOH continues to evolve, brands are clearly recognizing its value in connecting with audiences in impactful ways. Need help navigating the OOH space? We're here to help! #OOHMedia #Advertising #DigitalMedia
NOVUS Media LLC
Advertising Services
Bloomington, Minnesota 6,051 followers
We are an award-winning, independent media agency that specializes in planning & buying media.
About us
We are an award-winning, independent media agency specializing in planning, buying and providing analytics on media performance. Three key benefits set us apart from most agencies: 1. We maximize your dollars and minimize waste. Our conviction is that since business situations and business needs differ greatly by geography, “cookie cutter” plans don’t cut it. We minimize waste by 15-25% on average by focusing media exactly where you need it. 2. We drive traffic. At the core, we get people to take action. Our proprietary approach to ZIP Code prioritization and dynamic digital optimization has proven to drive ROI / ROAS increases quarter after quarter. 3. We deliver results, not reach. Unlike most agencies, we don’t plan nor optimize to traditional media metrics like reach. Rather, we developed proprietary tools like “FullSail” to optimize to the best media channel mix across the full funnel, both awareness and sales. And our optimizations are inclusive of all media – display, video, search, social, TV, radio, OOH, and print – all at a DMA or sub-DMA level --based on modeled sales response.
- Website
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http://www.novusmedia.com
External link for NOVUS Media LLC
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Bloomington, Minnesota
- Type
- Privately Held
- Founded
- 1987
- Specialties
- digital media, geo-targeted print and digital campaigns, out of home media, audio media, visual media, local planning, analytics, retail advertising, national advertising, local adveritising, direct response advertising, direct mail, media buying, media planning, in-store, print media, newspaper media, and print to digital migration
Locations
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Primary
Get directions
7900 Xerxes Avenue
Suite 310
Bloomington, Minnesota 55431, US
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Get directions
333 N Michigan Ave
Chicago, Illinois 60601, US
Employees at NOVUS Media LLC
Updates
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The video landscape is constantly shifting, with the lines between traditional TV and CTV blurring more and more each day. As CTV advertising grows, it's offering brands a powerful way to reach their audiences with targeted, measurable ads. CTV is undoubtedly a more immersive way to get audiences hooked – making it essential in this current climate. #CTV #Streaming #Advertising
Reinventing the Crab: Is CTV just TV Again? - ExchangeWire.com
https://www.exchangewire.com
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The impact of AI-driven data analytics on the marketing industry has been significant by unveiling hidden patterns and trends, optimizing marketing strategies, and improving ROI giving businesses a competitive edge. As we move forward, it's clear that data-driven decision-making will be crucial for success. How are you using AI to your benefit when it comes to analytics? #DigitalAdvertising #AI #ROI #Analytics
Council Post: How AI-Driven Data Analytics Can Enhance Business Decisions In Digital Marketing
social-www.forbes.com
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Season’s Greetings to all who made 2024 one to remember! A heartfelt thank you to our incredible clients, partners, and employees - you are the driving force behind our success and inspire us to keep growing and innovating. Wishing you a joyful holiday season and a bright, prosperous 2025. ✨ #SeasonsGreetings #HappyHolidays #HolidayWishes
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Transitioning from social/search to Connected TV advertising requires a shift in focus: prioritizing return on ad spend (ROAS) over cost per thousand impressions (CPM), as CTV's targeted approach often yields higher costs but greater value. #CTV #Advertising #ConnectedTV
CPMs Are The Wrong Metrics To Prioritize In CTV Advertising | AdExchanger
adexchanger.com
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Check out Rob Davis Forbes Business Council article about remote office vs return-to-work mandates. NOVUS proudly supports a remote work environment and creating "meaningful moments" for our employees and our clients.
President and CMO, Novus Media LLC | Advertising Trailblazer | Creative Strategist | Professional Mentorship
Here is my first article for Forbes as part of their Business Council, in which I wade into the debate about return-to-office vs remote work approaches. TL;DR: I'm a big fan of remote or hybrid work and very much against work-from-office mandates. I'm sure this will be non controversial and everyone will agree... #RTO #returntooffice #workfromhome https://lnkd.in/gawfm6WD
Council Post: Working Through Where To Work From
social-www.forbes.com
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We're #hiring a new Sr. Analyst, Marketing Analytics & Measurement in Bloomington, Minnesota. Apply today or share this post with your network.
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Breaking through the noise? TV advertising proves effective, with new advertisers experiencing a 12% surge in website traffic and a 20% increase in monthly unique visitors. This presents a compelling opportunity for advertisers to amplify their online presence and reach new customers. #Advertising #TVAds #OnlinePresence
TV advertising drives brand results: Here’s what the numbers say
marketingdive.com
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The intersection of live events and advertising is a game-changer with higher visual attention and emotional engagement. Netflix + Mike Tyson vs Jake Paul...enough said.
Why the future of live event advertising is programmatic
adage.com
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We're #hiring a new Sr. Analyst, Marketing Analytics & Measurement in Chicago, Illinois. Apply today or share this post with your network.