There's a million ways to properly execute ABM strategy, and not all of it has to be investments in expensive technology. Let us help, sometimes all it takes is the right team to build out your vision by using the technology currently have.
Did you happen to catch Sarah McConnell and I chat about ABM? Mid-market and SMB teams, guess what? Buying the new ABM platform first will not launch your ABM strategy, its only going to cost more if you're not ready. Align as a team first, get your ducks in a row, and then consider an ABM platform. You also don't need an expensive ABM platform to properly execute account based marketing. If you are using a marketing automation platform like Adobe Marketo and HubSpot and have the right help (like Nomad obvi 😂 ), you can develop, build and execute your ABM strategy there first. Not sure where to get started? Check out our discussion here for the best way to prepare to begin Account Based Marketing https://bit.ly/3y7HCQ5