💡What’s on your TikTok FYP this week? 💡
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NeoReach’s mission is to empower Creators by transforming their influence into sustainable income streams. We are committed to elevating their passion into a thriving profession, leveraging their unique storytelling abilities and diverse audiences to craft engaging and authentic brand narratives that resonate on a global scale. Our approach is both tech-enabled and human-focused, seamlessly integrating cutting-edge technology with a deep understanding of human creativity. By harnessing the power of data, content, and creativity, we deliver unparalleled opportunities for Creators while providing our clients with unmatched strategic capabilities. Our award-winning campaigns, industry-leading research, and prestigious roster of managed talent underscore one unwavering truth: Creators are at the core of everything we do. At NeoReach, we don’t just connect brands with influencers; we build lasting partnerships that drive meaningful impact and measurable results. Our dedication to fostering creativity and amplifying voices has made us a leader in the Creator Economy, where every campaign is a testament to our commitment to excellence and the limitless potential of the Creators we champion.
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☔The creator economy news you missed this week ☔ 🌝 The ‘demure’ Jools Lebron admits the trademark dispute over her massive trending phrase has been ‘handled’ by her team 🌝 ☁️ Shifting their focus to new AR experiences and products (like AR glasses??), Meta has announced they’ll be shutting down their Spark AR Studio program in early January 2025. Creators urge newcomers to diversify their platforms following the announcement, arguing their compensation & security with Spark was quickly removed ☁️ ☀️ Instagram announces new content personalization tools, including new text fonts, stickers, animations, & effects for creators. In addition to updates for reels & story creation, users will also be able to include up to 20 photos in carousel posts ☀️ ⭐ YouTube creators can now share their channels with a simple QR code. Tap “You” > “Share Channel” > “QR Code” in the YouTube app to get your personalized code ⭐ 🫧 ”Corpcore” is the newest TikTok fashion trend, capturing the essence of corporate office wear in an equally eccentric and contemporary way. Pull out your collared shirts and dusty loafers – fall is quickly approaching & you’re hip & trendy 🫧 🗞 Read about the above stories & MORE in our industry newsletter below 🗞 https://lnkd.in/gTE4mHf8
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Newsworthy creator economy headlines this week 👇 👇 👇 🍂 YouTube’s expansion project with Shopify will run in direct competition with powerhouse TikTok Shop. Creators will have the options to both curate product & brand lists for their audiences, while also monetizing older content. 🍂 ☕ Traditional media is OUT and social media is IN this election season. As campaigns rebrand their channels, expand their social presence, & adopt the support of massive influencers across platforms – it’s clear why 40% of creators have been approached to support a campaign. ☕ 🌲 Stephen Nedoroscik, aka “Pommel Horse Guy,” is yet another example of nearly overnight success online – right behind the demure Jools Lebron, Keith Lee, & Jake Shane. His upcoming debut on Dancing With The Stars will premiere September 17. 🌲 🎃 Twitch users are inevitably upset following the platform’s announcement of their plans to again raise sub prices. The same Tier 1 & gift sub prices from desktop will be implemented on mobile starting in October. 🎃 🥮 A record number of content creators attended the Democratic National Conference in Chicago this week – with Gen Z social media activists like Olivia Julianna hosting stand-out speeches amongst Hollywood stars & politicians. 🥮 🦇 Sabrina Carpenter teases her now-released song “Taste” with Instagram’s newest profile feature. 🦇 Sign up for our weekly industry newsletter to read more about the above stories & MORE…and yes, we’re already dreaming about fall. 💌 https://lnkd.in/gTE4mHf8 #creatoreconomy #socialmediamanager #socialmedianews
Newsworthy creator economy headlines this week 👇 👇 👇 🍂 YouTube’s expansion project with Shopify will run in direct competition with powerhouse TikTok Shop. Creators will have the options to both curate product & brand lists for their audiences, while also monetizing older content. 🍂 ☕ Traditional media is OUT and social media is IN this election season. As campaigns rebrand their channels, expand their social presence, & adopt the support of massive influencers across platforms – it’s clear why 40% of creators have been approached to support a campaign. ☕ 🌲 Stephen Nedoroscik, aka “Pommel Horse Guy,” is yet another example of nearly overnight success online – right behind the demure Jools Lebron, Keith Lee, & Jake Shane. His upcoming debut on Dancing With The Stars will premiere September 17. 🌲 🎃 Twitch users are inevitably upset following the platform’s announcement of their plans to again raise sub prices. The same Tier 1 & gift sub prices from desktop will be implemented on mobile starting in October. 🎃 🥮 A record number of content creators attended the Democratic National Conference in Chicago this week – with Gen Z social media activists like Olivia Julianna hosting stand-out speeches amongst Hollywood stars & politicians. 🥮 🦇 Sabrina Carpenter teases her now-released song “Taste” with Instagram’s newest profile feature. 🦇 Sign up for our weekly industry newsletter to read more about the above stories & MORE…and yes, we’re already dreaming about fall. 💌 https://lnkd.in/gTE4mHf8 #creatoreconomy #socialmediamanager #socialmedianews
Going through Olympics withdrawal? So are we! In fact, we missed it so much we made an entire report about all the social media frenzy during the 2024 Paris Olympics. Who gained the most followers? Which brand did the best? Find out more in the full report --> https://lnkd.in/esw5AT_w #paris2024 #omega #olympics #socialmediamarketing #neoreach
Leave a comment and let us know what you want to know next! Welcome to NeoReach's new content series that takes you behind the scenes of the Creator Economy! In the very first episode of NeoReach Crash Course, Stephanie Payas gives her favorite tips about how to negotiate with influencers 🤑 Do you have any other tips and tricks you like to use? #socialmediamarketing #socialmediamanager #socialmediamanagerlife #creatoreconomy #influencertips #neoreach
All the social media managers are so Julia 🍏 💚 🥗 📗 #bratsummer #charliexcx #socialmediamanager #meme #neoreach
Talent managers, have you ever looked at a creator managed by a rival agency and WISHED that you spotted them earlier? 😩😩😩 From NeoReach’s decade of experience in the creator economy, we have concluded a list of solid indicators to spot valuable influencers before they hit the big time! ☄ Share your experience and insights in the comments below! Let's discuss how we can all spot the next social media superstar!
📰NEWSLETTER: So what's the scoop from Cannes Lions? We've got all the details here for you🤫😉 #NeoReach #newsletter #influencermarketing #influencermarketingnews #creatoreconomynews #thereach #thereachnewsletter #canneslions #canneslionstakeaways #tiktok #tiktokshop #instagram #instagramreels