N.Rich

SaaSiest is back and this time in Amsterdam!! 😍🇳🇱 Markus Ståhlberg, Yulia Olennikova, Maxim Kublitski and Sergei Semashko would love to meet and catch up with those of you attending as well. The team will be wearing purple sweatshirts and caps with the holographic logo on them, so would be hard to be missed 💜 Please reach out to Darya Krakaviak here or email her at [email protected] to book a meeting with the team.

This is your Navigating Go-to-Market #27th edition! In this newsletter, we’ll share what a successful agile ABM looks like. We’ve outlined specific metrics for each stage to help you tweak and adjust your approach every step of the way. We’ve also featured GTM and ABM content from industry experts like: • Kalyan LC, Nancy Carlyle Harlan, Barry Duffy, Debjit Sen, Simon Lesch, Moshe Pesach and Kyle Poyar. And don’t miss these helpful podcasts from: • iTech Series, Mixmax, Kathleen Lim Randall, Made By Things, Grow Your B2B SaaS Podcast, and more! Or, since the weekend is coming, why not binge-watch some great videos from: • GTM Alliance, 🚀Alex Hutchings, Sam Marchant, Stage 2 Capital, Nektar.ai, The Transaction, AssetMule, and a recent webinar by Adam Holmgren and our very own Yulia Olennikova. We’ve also included GTM job opportunities from companies like Planful, LexisNexis, SugarCRM, Braze, Telnyx, and more! And don’t forget about upcoming events like SaaSiest in Amsterdam, where you can meet our team and other SaaS leaders. If you have any offers, tips, or questions about GTM, feel free to message Mia Tayam at [email protected]. We’d love to hear from you!

For those of you who didn't have a chance to join the webinar earlier today, here's the recording! Watch Yulia Olennikova, Head of Marketing at N.Rich, and Adam Holmgren, Head of Demand Generation at Rillion and Co-founder at Fibbler, discuss the ever-hot topic of Measuring ABM and feel free to ask your questions if any. We're regularly monitoring the comments section, so they won't be missed 🙋🏻♀️

📞 Calling on all the B2B Marketers We'd love to learn about your experience reaching ICP with B2B Ads please. There surely is a lot of untapped data in your ad platforms and we’re on a mission to help you make the most of it. Here's the 5-min survey link: https://lnkd.in/d676Rbqc What's in it for you? We might be developing an exciting new tool to help you go upmarket more effectively and this participation will get you an early access 👀 🎁

The time has come for the last post of our series 11 common ABM pitfalls 🧩 Today we will review the challenge of many teams looking and reporting on the wrong metrics when doing ABM. If you'd love to dive deeper into the topic, see the following materials of ours too: - 3 ABM Metrics to Track: https://lnkd.in/dHixAE8W - Measuring ABM Webinar: https://lnkd.in/deXhRCmF

Monday reminder about the upcoming webinar of ours 📆 : On Sept 26th at 12pm CET we'd be discussing Measuring ABM. Speakers 🎤 : Yulia Olennikova and Adam Holmgren Registration 🔗 : https://lnkd.in/deXhRCmF There'd be plenty of room to learn from our speakers' experiences and about the strategies that have proved effective for them. You'd be welcome to ask questions along the way on everything they present and your case specifically. 📌 If you aren't available on the day, please fill in the above form nevertheless to get the recording once available.

Time for another post of our ABM Pitfalls series 📆 In the below carousel we will review the importance of regularly reviewing and optimising your ABM campaigns ⤵️ 📌 At N.Rich, this is something our CS team works on hand in hand with our clients. Schedule a demo here to learn more: https://n.rich/demo

One more chance to meet N.Rich in the coming weeks will take place in Paris 🇫🇷 Mary Pylyp, our Head of Sales Development, is attending B2B Rocks 🎸 Sept. 25-26, Paris to get some some professional inspiration and expand her network, and she will be excited to meet!! Please feel free to drop an email to her directly at [email protected] to reserve a slot.

🔔✨ A new webinar alert. Adam Holmgren, Head of Demand Generation at Rillion and Co-Founder at Fibbler, and our very own Yulia Olennikova, Head of Marketing at N.Rich, are meeting to share their experiences of ABM Measurement. They will share the most common cases of measurements gone wrong for you to learn from the mistakes of others and discuss what can be done to avoid them. The drill to join is very simple — here's the registration form: https://lnkd.in/d3xJ_TVc See you there!! 😉

Our team would love to thank those of you who joined the ABM Next London event yesterday!! 🇬🇧 ✨ The presentations by Markus Ståhlberg, Ellen Hessels, Bella Yoloff and Christopher Collier resonated with the audience really well and we're already processing the recordings to share them with those of you couldn't make it on the day. 📮 Please fill in the form here to be among the first ones to receive them: https://lnkd.in/dvmYSXPC