NaviStone

NaviStone

Technology, Information and Media

Cincinnati, OH 1,650 followers

Increase Your Return on Marketing Spend up to 70%

Follow

About us

NaviStone’s platform unlocks and activates high performing, first-party audiences you’re missing out on today. The result: improved growth and marketing efficiency. Join us to reinvent how marketers drive growth for their brands. At NaviStone, you will help deliver innovative, meaningful solutions to the marketplace, all while being surrounded by authentic, talented people that are guided by our core values that inspire inclusiveness, teamwork, creativity, and achievement.

Website
http://www.navistone.com
Industry
Technology, Information and Media
Company size
51-200 employees
Headquarters
Cincinnati, OH
Type
Privately Held
Founded
2016
Specialties
Customer Acquisition, Retail, eCommerce, Technology, Marketing Technology, Triggered Direct Mail, Postcard Retargeting, Retargeting, Travel and Hospitality, Financial Services, Home Services, D2C Brands, B2C Brands, Specialty Retail, Automotive, Health & Beauty, Audience Analytics, Audience Activation, Audience Conversion, Direct Mail, Look-a-Like Audience, ROI, Marketing Mix, Measurement, and People-based Marketing

Locations

Employees at NaviStone

See all employees

Updates

  • NaviStone reposted this

    View profile for Tim M. Curtis, DCMP, graphic
    Tim M. Curtis, DCMP

    Visionary ◆ Strategist ◆ Speaker ◆ Product Developer ◆ Podcaster ◆ I help brands reshape their trajectory

    For the past several weeks, I’ve driven forward as Chief Strategy Officer at NaviStone, moving fast, unleashing creativity, and finding new personal momentum in every step. I waited for the right time to share this because it coincides with the launch of NaviStone's new website—a reflection of the innovation and momentum we’re building. This role isn’t just a new title for me; it’s a transformative step into the future, where 𝐯𝐢𝐬𝐢𝐨𝐧 𝐝𝐫𝐢𝐯𝐞𝐬 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠. The way we approached things yesterday won’t carry us forward. What worked before won’t solve the challenges of today. And the future? It demands bold thinking and relentless execution. As I’ve settled into this position, I’ve come to realize why this team has earned its recognition—𝐁𝐞𝐬𝐭 𝐢𝐧 𝐂𝐥𝐚𝐬𝐬 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 and 𝐁𝐞𝐬𝐭 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧. NaviStone has grown significantly over the years, and while I didn’t know many of the team members personally before, I’m now seeing firsthand the strength, passion, and commitment that fuel this success. They’ve truly earned their place, and each day reveals another reason why this culture is so special. There’s a proverb that says, “𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐯𝐢𝐬𝐢𝐨𝐧, 𝐭𝐡𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐢𝐥𝐥 𝐩𝐞𝐫𝐢𝐬𝐡.” That couldn’t be more true. 𝐕𝐢𝐬𝐢𝐨𝐧 𝐝𝐫𝐢𝐯𝐞𝐬 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠, but innovation is what sets us apart, what keeps us ahead. Every decision we make today shapes the future, and that future doesn’t belong to the followers—it belongs to the leaders. This is just the beginning. The path ahead is exciting, and I’m proud to be part of what comes next. #Vision #Leadership #Innovation #BestCulture #BuildingTheFuture #MarTech

    • No alternative text description for this image
  • View organization page for NaviStone, graphic
    NaviStone

    1,650 followers

    🚢 Struggling with unsold cabins or rooms? Our travel leader, Allen Seigler, previously at Princess Cruises, understands the dilemma of empty spots vs discounting. Check out his post for strategies: https://lnkd.in/gFXPNq6r

    View profile for Allen Seigler, graphic
    Allen Seigler

    Helping travel brands boost marketing ROI | Travel expert at NaviStone

    Having worked at Princess Cruises, I know firsthand the frustration of having unsold cabins or rooms just weeks before departure or check-in. It’s a tough spot: Do you leave them empty and hurt profits, or do you discount and risk training your guests to always wait for a last-minute deal? In my latest blog post, I share strategies to fill those empty spots without discounts. Check it out to see how you can keep your bookings and revenue strong. I put the post in the first comment!

  • View organization page for NaviStone, graphic
    NaviStone

    1,650 followers

    View profile for Amy Meyer, SHRM-CP, graphic
    Amy Meyer, SHRM-CP

    HR | Talent Acquisition | Cincinnati

    NaviStone is growing, and we’re searching for the very best talent to fuel our acceleration. Are you an experienced MarTech Product Owner? Come join us and help reinvent how marketers drive growth for their brands! At NaviStone, you will help deliver innovative, meaningful solutions to the marketplace, all while being surrounded by authentic, talented people who are guided by our core values that inspire inclusiveness, teamwork, creativity, and achievement. #martech #productowner #culture https://lnkd.in/gDCymzgB

    • No alternative text description for this image
  • View organization page for NaviStone, graphic
    NaviStone

    1,650 followers

    Discover the powerful synergy between podcast advertising and direct mail in our upcoming webinar! Join Eric Smith, Head of Podcast Advertising at Incremental Media, and Ted Bray, Chief Growth Officer at NaviStone, as they dive into how host-endorsed podcast ads can drive high-quality site traffic and how NaviStone’s direct mail solutions convert consumers like no other marketing pairing on the market. Ready to elevate your marketing game? Register today at navistone.com/webinar

    • No alternative text description for this image
  • View organization page for NaviStone, graphic
    NaviStone

    1,650 followers

    Inspiring post from our Founder & CEO, Larry Kavanagh. It's a testament to the power of believing in your vision and having the courage to test uncharted waters!

    View profile for Larry Kavanagh, graphic
    Larry Kavanagh

    Converting Web Browsers with Individualized Direct Mail

    A decade ago, I had an idea for a new way to create high response prospect audiences for direct mail. It was completely different than anything available at the time. No one, to my knowledge, had tried it, probably because most thought it wasn’t even possible. I figured out the how (now patented) and convinced a dozen clients/friends who used direct mail to test it. Then I got the email that I thought doomed my idea to failure before the first mailing even went out. One way to determine if a new prospect audience will work in classic direct mail is to measure the overlap between the new audience and lists that have proven successful over time. Generally good prospect audiences share a natural overlap in the 35-50% range. Pre-mailing analysis showed that my new audience had only about a 10% overlap. Either we had found a new source of prospect audiences or my idea was a bust. My money was on the latter. Fortunately my friends had more faith in my idea than I did. They all decided to mail the new prospect audience. Back then, like today, finding new, successful prospect audiences is a challenge for all brands. They were willing to take a chance. The results stunned me. In 75% of the tests the new prospect audience was one of the top performers! We created this new audience by scoring unknown browsers who had abandoned my friends’ websites. NaviStone subsequently found other uses for this audience creation methodology that made a bigger difference for marketers and didn’t require that they have an existing direct mail program. These include daily retargeting with personalized postcards, lookalike models, triggered postcards to reach email opt-outs and enhancing CRM data to improve all campaigns, including email and SMS. We dropped our focus on classic direct mail years ago, and nearly forgot about our original use case. The sad news about Oracle Advertising (which many of us knew as Datalogix) had me think of it again. While we focus on digital marketing, our first product, using web browsing data for direct mail audiences, still exists. Over the years we’ve expanded and improved our identity network and modeling. It’s more effective today than it was when we tested in 2015! And you can refine the audience based on the categories of products an unknown visitor has browsed, something we didn’t offer in 2015 and I highly recommend. At the very least, create some test cells…you’ll be amazed how much better prospects who have browsed the categories you’re featuring respond (note: this also works as a CRM enhancement). If you’re looking for new prospect audiences for classic direct mail, you should test this approach.

  • View organization page for NaviStone, graphic
    NaviStone

    1,650 followers

    Join us today - June 12, 2024, at the Women Leading Travel & Hospitality Summit! We're thrilled to have LaDonna Allen, CTA, Director of Travel Advisor Partnerships, sharing her insights and expertise. Don’t miss this opportunity to connect and learn from industry leaders. Follow our journey and be part of the conversation! #WomenLeadingTravel #TravelLeadership #HospitalityIndustry #WomenInBusiness #IndustryExperts #TravelAdvisorPartnerships

    • No alternative text description for this image
  • View organization page for NaviStone, graphic
    NaviStone

    1,650 followers

    We are thrilled to announce that NaviStone has been named a finalist in the Cincinnati Business Courier's FAST 55! This recognition celebrates the fastest-growing private companies in Greater Cincinnati, and we couldn't be prouder to be among such an esteemed group. A huge THANK YOU to our incredible team, partners, and clients for your unwavering support and dedication. Here's to continued growth and success! #NaviStone #FAST55 #CincinnatiBusinessCourier #Grateful #ThankYou #Celebration

    • No alternative text description for this image

Similar pages

Browse jobs

Funding

NaviStone 4 total rounds

Last Round

Series B

Investors

CincyTech
See more info on crunchbase