We couldn’t have said it better ourselves. Follow Gregory Friend our head of insights for the best breakdown of trends and data 📈📉📊
🏫 School is in session🏫 The back to school craze is over, and the Holiday rush is yet to begin. So what should brands be thinking about in September? Looking at the top performing Nativo Inc campaigns among High School Parents last September: 🏈 Sports, for one. Outdoor and Sports retail campaigns saw 2-3x higher engagement from HS parents? Why? Likely due to the start of extracurriculars like Football and Basketball, and maybe even the tip of the iceberg for holiday shopping. 🚘 Automotive campaigns saw 55% higher conversions in September last year. Why? Likely a mix of new model releases and the start of end-of-year sales events that primed consumers' attention to automotive content more generally. Great opportunity to tap into top-of-mind interest among consumers and drive engagement with your content. 🏦 Finance campaigns experienced 53% more time on content, likely due to a mix of market volatility, interest rate expectations, and end-of-year budgeting including for holiday shopping. That's going to be even more pronounced this year with highly anticipated fed rate cuts, market dips, and the election (Goll-LY). ⏰ Now is the OPPORTUNE time to get out in front of consumers if you'r ea brand in one of these areas, especially as it relates to finances. Consumers are hungry for help, opting into sponsored content, engaging more than normal, and willingly taking next step actions. #FriendtasticFindings #September #consumerinsights #marketresearch #content #contentmarketing #advertising #automotive #trends #finances #money #holidays #holidayshopping #backtoschool #back2school