National Research Group

🤝 NEW HIRE: We’re thrilled to announce that Natalie Lacey has joined NRG as Executive Vice President.   Natalie brings a wealth of experience in public affairs, communications, technology, and media. She has worked with some of the world’s largest brands supporting engagements that span key opinion leaders, brand and reputation, messaging, fast turn polling, crisis management and B2B audiences. Natalie also adds to our global perspective having worked and conducted research all around the world. With a strong background in analytics and behavioral data, Natalie will enhance our capabilities to deliver integrated insights using varied data sources and methods.   We look forward to Natalie bringing her counsel and experience to help our clients tackle business issues, look around corners and make informed decisions based on high quality innovative research.   Please join us in welcoming Natalie to the NRG Team!

📢 Curious how the world's top brands turn cultural moments into brand moments? What about how technology is shaping Gen Alpha? VOTE to see these panels and more at #SXSW2025 at the links below. - Unleashing Brand Fandom: Turning fans into advocates: https://lnkd.in/ewaWd5vT - Redefining Masculinity: Evolving depictions on screen: https://lnkd.in/eHesgP4f - Harnessing Consumer Passions: Turning cultural moments into brand peaks: https://lnkd.in/eGt3HiQa - The Changing Face of Childhood: How tech is shaping Gen Alpha: https://lnkd.in/eDc53_iN Don’t wait: Voting ends THIS Sunday, August 18th at 11:59PM PT. Big thanks to our industry and academic partners at Assembly Global, the NBA, Paramount Pictures, Snap Inc., Center for Scholars & Storytellers, Mattel Inc., Screenvision Media, and Young Storytellers for their collaboration. #SXSW #NRGatSXSW

Many have surmised the business gains of Gen AI. In a recent research partnership with Google Cloud, we quantified them. According to our study of 2,500 C-Suite leaders of $10M+ global enterprises, 86% of senior leaders using generative AI report a 6%+ growth in revenue. Click the link below to access NRG's cutting-edge insights in Google Cloud’s Generative AI ROI Index. 

🤔 Interested in how technology is shaping Gen Alpha? Or how the world's leading companies turn cultural moments into brand moments? Discover that and more at #SXSW 2025 by voting for our panels at the links below.

🗳 VOTE! Help NRG bring our industry-leading insights to SXSW 2025! Working with our partners across the entertainment industry, academia, and the nonprofit sector, we’ve submitted 4 (yes, four!) panels for consideration at SXSW 2025 and need your help to bring them to life. Follow the links below to vote for these must-see panels! - Unleashing Brand Fandom: Turning fans into advocates: https://lnkd.in/ewaWd5vT - Redefining Masculinity: Evolving depictions on screen: https://lnkd.in/eHesgP4f    - Harnessing Consumer Passions: Turning cultural moments into brand peaks: https://lnkd.in/eGt3HiQa    - The Changing Face of Childhood: How tech is shaping Gen Alpha: https://lnkd.in/eDc53_iN   Huge thanks to our collaborators at Center for Scholars & Storytellers, Mattel, Inc., Paramount Pictures, The National Basketball Association, Young Storytellers, Snap Inc., Screenvision Media, and Assembly Global. We hope to speak to you about these timely topics–backed by fresh data, industry insights, and scholarly research–at SXSW 2025. But, it’s up to you! Don’t wait: Voting ends on Sunday, August 18th at 11:59PM PT. #SXSW #NRGatSXSW 

📺 WATCH: National Research Group on Ad Age for their latest Gen Z Voices Virtual Roundtable: https://lnkd.in/e5p5z6fW  Amid the Paris 2024 Olympics, Our Content and Communications Strategist, Lucy Murrey, joined Amanda Hajjar, Senior Director of Social Strategy at Just Women's Sports and Sheridan Wilbur, Digital Editor Olympics, Warner Bros. Discovery to unpack why and how Gen Z engages with live sports. Want more on the future of sports fandom? Download our groundbreaking report on the future of women’s sports https://lnkd.in/gSPub44E or reach out to [email protected]. #womenssports #adage #olympics #genz #paris2024

💻 NEW DATA: Did you know? Creativity and community, not financial incentives, power the creator economy.    In our most recent research on the creator economy, we found that while motivated by creativity, creators find it difficult to balance their creative vision with algorithmic success. 6 in 10 creators say they’re often surprised by which of their videos perform well.    And in terms of what “good performance” means, creators say engagement (not views or monetization) is the most important metric in determining the success of a video.   So the question becomes: how can platforms become the best conduits to the communities creators seek to create? Reach out to [email protected] for more on how to navigate the future of the creator economy.    —--------------------------------------------------   Data in this video comes from an in-person study of 148 content creators attending VidCon in June 2024.   #insights #creatoreconomy #vidcon

🗓️Mark your calendars! On July 31st, join National Research Group on Ad Age for the latest Gen Z Voices Virtual Roundtable live at 12:30 PM ET. Our Content and Communications Strategist, Lucy Murrey, is joining Amanda Hajjar, Senior Director of Social Strategy at Just Women's Sports and Sheridan Wilbur, Digital Editor Olympics, Warner Bros. Discovery to unpack how Gen Z finds and consumes their sports content as the Paris 2024 Olympics get into full swing. Lucy will be drawing on NRG’s deep expertise in sports, including our seminal report on the future of women’s sports: https://lnkd.in/gSPub44E. #womenssports #adage #olympics

🤳 NEW DATA: Did you know? Over 3 in 4 consumers and 91% of creators think that online creator platforms have a bigger impact on culture than TV and film.   Evidently, the creator economy has become the crucible of pop culture. Indeed, in a recent study, we found that content creators are the celebrities that Gen Alpha looks up to the most.    But with great power comes great responsibility. So how can platforms enable creators to leverage their influence to effect positive social change? Reach out to [email protected] for more on how to navigate the future of the creator economy.    —--------------------------------------------------   Data on creators comes from an in-person study of 148 content creators attending VidCon in June 2024. Consumer data comes from a study of 3,000 US streaming viewers conducted online in July 2024. Data on Gen Alpha comes from a study of 500 male children in the US, ages 8 to 12, conducted online in June and July 2024.   #insights #creatoreconomy #vidcon 

📺 NEW ARTICLE: Is old content better than new content? We asked, and audiences answered. Click the link for our latest insights unpacking the resurgence of “old” TV shows and movies on streaming platforms: https://lnkd.in/eHJnHwia In recent months, many streaming platforms have been adopting a “quality over quantity” content strategy: cutting back on originals to reduce risk and save on production costs, instead relicensing “old” shows to keep their libraries fresh. So far, viewers have rejoiced in revisiting the past, as familiar favorites have found their way back to the top of the charts. But, for how long can “old” feel new? What lessons can producers take from the past into the future to ensure new originals stand the test of time? For answers, follow the link below. Interested in our global syndicated research on the Future of Series? Reach out to [email protected] for more information. #hollywood #insights #streaming #tv #film #content