[ MUDDY GROUP ]

Meyne One System . Many Adventures. Coming 2025. MeyneUSA.com

[ Weekend waiting on GO ] A little Flashback Friday (Is that still a thing?) to a past shoot with great clients in the defense industry. We're honored to work day-to-day with the men and women who continually provide advancements to our nation's warfighters. #Defense #Military #Operator #DefenseIndustry #Nightvision #Lawenforcement #SpecialOperations #SpecOps #Operator

[ STRATEGY ] A well-crafted strategy ensures that every effort is focused, every resource is maximized, and every message resonates. Strategy is the foundation of success. Just like you wouldn’t chop down a tree without sharpening your axe, you shouldn’t dive into branding or marketing without a solid plan. At Muddy Group, we help our clients sharpen their axes, crafting strategies that lead to impactful and sustainable growth. Remember, a clear strategy isn’t just a step—it’s the edge that sets you apart. #Strategy #Branding #Marketing #Planning #MuddyGroup #BusinessSuccess

[ Worthy stories aren't born in the comfort zone. ] Our roots and motto trace back to gritty, austere environments—from the jungles of the Amazon to the rugged terrains of Africa—where our original team worked alongside defense entities, honing our craft in the harshest conditions. We had gained a notorious reputation for always having mud and debris on our equipment and camera lenses. Today, this same grit fuels our relentless pursuit of excellence, pushing us to step outside our comfort zones and create authentic, impactful narratives for our clients. At Muddy, we believe that the best stories are forged in adversity - never comfort. #Grit #Storytelling #MuddyGroup #WorkEthic #Culture

Another great year at CP Stomping Grounds in Miami with PUMA Group @cmpulisic @west.mckennie and @abfcsports in Miami! Forever. Faster. #Puma #PumaFootball #Soccer #Miami #SoccerLife

Throwing it back to a fun project with our friends over at High Desert Vodka! . We incorporated previously shot footage, new footage out in Terlingua, TX, as well as a seamlessly integrated CGI bottle to compile a beautiful brand spot! . Let us know what you think!

#BehindTheBrand • Brand building from “Zero to One” is the heartbeat of [ MUDDY GROUP ] • Working with internal teams to conceptualize, strategize, and then execute is the strength that our team hangs its hat on • How can we be of service to you and your brand?

Behind The Brand // @pumafootball x @mancity A look behind the initial idea, creative story, logistical challenge, expedited execution, and epic overnight delivery of Manchester City’s Away Kit Launch in 2022. In collaboration with SoccerBible NASA - National Aeronautics and Space Administration and Space Center Houston the team took the idea of an astronaut kicking a soccer ball around in Houston to reality. The initial idea, sparked during MSM’s Turkey Camp, was pitched the next morning after a conference call to the brand’s leadership over in Germany. Working from a cabin in the woods, MSM’s founder Andy C. Tran told the story of the parallels we see in athletes now and astronauts back in the day of the moon landing, both inspiring generations beyond them to “shoot for the moon”. The concept of Houston, NASA, Texan culture, and the global soccer community all blended together for an ethereal visual experience. Shot back-to-back over the course of a few days, the final footage was rush delivered and edited by Alejandro Salcido Director of Post-Production (MSM DTX) in a hotel room that night for the unveiling the next morning. The result was a launch video that inspired fans across the world and garnered a Finalist award in the “Best Short Form Content of the Year” in Sports Broadcast.