Momentum Commerce

Test your Amazon knowledge! Can you match the categories to the statements below based on Prime Big Deal Days 2024 data? -Which category saw the largest YoY growth during PBDD 2024? The biggest YoY decline? -Which category offered the highest average discounts? The smallest average discounts? -Which category had the most discounts? The fewest? -Which category saw the largest YoY increase in discounts? The biggest YoY drop? -And, which category had the largest jump in average discount? Make your guesses before checking the answers! #amazonprimebigdealdays #discoutning #dealbadge

In September, Amazon US saw a 6% year-over-year growth in search volume. Patio, Lawn & Garden (+15.1%), Grocery & Gourmet Food (+14.7%), and Automotive (+14.6%) categories saw the largest YoY search volume gains For the first time in two months, Clothing, Shoes & Jewelry saw a year-over-year increase in search volume. Will this trend continue through the holiday season? For the full search volume update, click the link below! #amazonus #amazonsearchvolume

The Momentum Commerce Amazon Advertiser of the Year Awards 🏆 Check out our winners below ⬇

Catch up with some of our team in Austin this week at the Amazon Ads Partners #unBoxed2024 conference!

Here are some quick stats to wrap up your week: 1. PBDD 2024 generated +42% more sales compared to PBDD 2023 among the same client set. 2. However, PBDD 2024 sales were still 32% lower than July's Prime Day figures. 3. Sales during the Fall Prime Day saw a remarkable increase of +162% compared to an average Tuesday or Wednesday in 2024. These numbers indicate that Prime Big Deal Days are here to stay. Amazon made a significant effort to promote the event this year and implemented stricter criteria for the depth of deals required to earn the 'deal badge.' Stay tuned for more PBDD analyses next week! #pbdd2024 #amazonprimeday #ecommerce

New-Hire Spotlight! 🔦 Please join us in welcoming Claire Huddleston, our newest Manager on the Media Services Team! We're excited to have you with us (and extra impressed that you started during a 'Prime Day' week!)

And just like that, another Prime event is officially in the books! A huge shoutout to our amazing team, who works tirelessly behind the scenes to deliver for our clients. Your dedication never goes unnoticed, and we’re incredibly grateful for everything you do! To celebrate, our Boston crew enjoyed a well-deserved dinner downtown last night. Next up: Cyber Week (Turkey 5) 🦃 📦 #primeday

This Prime Big Deal Days saw overall sales increase by 42% YoY compared to PBDD 2023, based on the same set of clients. A few key trends stood out during this sales event: - Amazon’s heightened promotion likely contributed to a stronger Day 2. While Day 1 has historically outpaced Day 2 by a wide margin, this year the gap narrowed slightly – a pattern we also noticed during July’s Prime Day. -We also observed a shift in 'peak' shopping hours toward 6 PM ET. Although we saw hints of this during PBDD 2023 and July’s Prime Day, this event confirms that the evening peak is a trend to monitor and plan for, as it contrasts with the traditional 'doorbuster' morning rush. Stay tuned for more PBDD recaps, and in the meantime, check out our Amazon Brand Leaderboard to see which brands dominated in pricing and share of voice! #pbdd #amazonprimeday #ecommerce

Prime Big Deal Days: Final Day 2 Update As of 12 PM PT, sales continue to trend upward with a 41% increase YoY compared to PBDD 2023. In 2023, Day 2 started slower, with sales during the first 12 hours coming in 22% below the same timeframe on Day 1. However, in 2024, the gap has narrowed slightly. The first 12 hours of Day 2 are tracking just 19% below the first half of Day 1, indicating more consistent engagement across the event this year. We'll be watching closely to see how the evening progresses. Will we see a surge in last-minute purchases, or will sales start to taper off? Check back tomorrow morning for a Prime Big Deal Days wrap-up! #pbdd #amazonprimeday #ecommerce

Prime Big Deal Days Day 2 Check-In: As of 9 AM PT (12 PM ET), sales have increased by 42% year-over-year for the same client group. We’re seeing an uptick in momentum as Day 2 progresses, a trend mirroring what we saw during July’s Prime Day. Stay tuned for more updates at the end of the day! #pbdd #amazonprimeday #ecommerce