Molson Coors Beverage Company

Last week, our top leaders from across the world gathered in Chicago for our annual Global Leadership Team Meeting. Together, we took this time to connect, celebrate, and focus on supporting our teams as we continue to drive the future growth of our business. Since announcing our Acceleration Plan in 2023, we’ve maintained our focus on growing our core beer brands, aggressively premiumizing our portfolio and scaling and expanding our business into newer high-growth areas, like flavored alcohol beverages and non-alc beverages. All of these priorities are underscored by a continued focus on our best-in-class capabilities, whether that means investing behind our production or leveling up our commercial team and tools. Together, our leaders focused on how this strategic framework can unlock all the opportunities to come. It was an inspirational and energizing few days to kick off the new year, and we're ready for what's next!

Congrats to the Early Talent Program team at Molson Coors for being a 2025 Campus Forward Award Winner by RippleMatch. The award recognizes excellence in early career hiring. We are so proud of our hard-working early career recruitment team for the recognition and appreciate everything they do to bring the next generation of talent into our organization. You can learn more about what makes our program great through the link below. Thank you RippleMatch for this recognition. #CFA2025

Coors Light had a very public mishap on Monday, misspelling “refreshment” on the announcements all across North America. Now the brand is ready to turn that mistake into a drinkable case of the Mondays, with new limited-time packaging renamed “Mondays Light,” which the brand is also tying into its Big Game plans. “Let’s face it: all Mondays suck, but the Monday after the Big Game is the absolute worst,” says Vice President of Marketing Marcelo Pascoa. “So, we thought, why not turn that classic ‘Case of the Mondays’ into a literal case of Coors Light? Mondays Light is our way of reminding fans to Choose Chill on the worst Monday of the year.” Read more about the plans here: https://bit.ly/3WhmcZq

After a historic 2023, Molson Coors faced a critical test in 2024. Speaking yesterday at the annual Beer, Wine & Spirits Summit, Molson Coors’ President of U.S. Sales Brian Feiro said the company “passed the test.” Feiro also pointed to three reasons he’s excited for Molson Coors’ U.S. plans in 2025: the company held onto much of its 2023 share gains, it has big initiatives coming for its core and above-premium brands, and its distributor partners and key customers believe in the company. Read more about his appearance here: https://bit.ly/3PywSPs

Molson Coors has been clear about its goal of becoming a total beverage company, which explains why it has grown its portfolio of non-alc offerings in the U.S. market over the past few years. Now the company can see that the plan is working. Over the past 12 weeks, Molson Coors’ non-alcoholic beer brands are up 89%, gaining 2.1 share of the non-alcoholic beer segment, according to NIQ foodstore data for the week ending Dec 28. That’s more than any other company. Read more about the company’s non-alc plans here: https://bit.ly/427OglH

We are proud to kickstart 2025 with a brand new collaboration with independent craft brewery SALT. Introducing the arrival of Alpacalypse, a brand new session IPA inspired by SALT's hometown of Saltaire and its rich textile heritage. The launch of Alpacalypse is the first time SALT has partnered with Molson Coors on brewing as well as distribution, taking our long-standing relationship to the next level. Uniting SALT's craft beer expertise with Molson Coors’ brewing and distribution capabilities to help it reach more consumers through pubs and bars across the country, this is set to be an exciting collaboration between the two brewers. Hannah Norbury, our Western Europe Marketing Director, and SALT founder, Jamie Lawson shared the full story with The Morning Advertiser. https://lnkd.in/ehpbXcFD

ZOA Energy, Molson Coors’ better-for-you energy drink brand, is set to get even more flavorful. This month the brand is taking Green Apple and Mango Splash from limited retailers in 2024 to its core national lineup in 2025. After a successful stint in 7Eleven, Mango Splash is moving into QuikTrip, Amazon, HEB and select Kroger divisions, with more on the way. Green Apple, which has been at Amazon and HEB, is adding QuikTrip and Hy-Vee, with more to follow. Both Green Apple and Mango Splash have garnered impressive results in limited retailers and time periods in 2024, according to Ryan Smith, general manager for non-alc sales. Now Molson Coors is ready to take the flavors to the next step. “By taking a majority equity stake in ZOA in November, Molson Coors proved that it was serious about the better-for-you energy drink segment,” says Smith. “We also finished the year strong. The last 4-week period of the year, for the week ending 12/29, was our best month of all 2024. For the first time all year, we grew dollar and unit share of the category in both Total US Food and Total US Chain Convenience. This is a great momentum builder as we turn the page into 2025 with our most consistent set of retailers to date.” #ZOAEnergy

Molson Coors Beverage Company has named Phil Whitehead, an 18-year veteran of the company and most recently its Managing Director in Western Europe, as the next president and CEO of its EMEA & APAC region, effective Jan 1, 2025. Global CEO Gavin Hattersley believes Whitehead is the ideal person to lead this part of the business due to his wide-ranging expertise and ability to drive portfolio transformation. “Notable among Phil’s accomplishments is the launch of Madri Excepcional, our most successful innovation in many years,” said Hattersley. “He has also overseen many years of growth and achievement including growing above premium brands Staropramen, Pravha and Cobra, and diversifying beyond beer with the acquisition of Aspall Cyder.” Read more about Whitehead here: https://bit.ly/425cbCa

Have you ever wondered what it's like to work on the line at one of our breweries? Radhika shares her experience in the video below!

The winner of each fantasy football league may get all the glory, but finding creative ways to roast the person in last place is big right now, with some imaginative punishments going viral on social media. Now Miller Lite and the ESPN Fantasy app want to help. “We're issuing a call to all ESPN Fantasy Football teams to show your last place friends how much you love them by putting them in our ads,” says Molly Long, marketing manager for Miller Lite. The kicker? The photos will be embarrassing, and the ads will be national, making it the ultimate way for fantasy teams across the country to razz their friends.” Click here to learn more: https://bit.ly/49Qbu1M